Alex Geer Email & Phone Number

Denver, Co, Us

Responsible for the entire customer experience and marketing department, including, brand strategy, lead generation, creative materials, marketing communications, contact channels, market research, platform implementation, system administration, process optimization, and team coaching.• Lead weekly meetings with executive leadership to identify opportunities to enhance lead generation and partner relationships, assist with organizational problem solving, and develop a streamlined customer journey.• Drive innovative customer acquisition, referral, and retention strategies to enable M2 Lending to meet its revenue, loan volume, and customer satisfaction goals.• Leverage new technologies to identify sales opportunities within existing client base to communicate and successfully cross-promote to 8,000+ customers.• Translate customer data, market trends, and feedback into actionable insights to launch and promote new products to fit consumer needs.• Developed tracking and metrics used to determine inefficiencies and areas for improvement in the sales and operational processes • Implemented a new fully integrated CRM system to unify multiple sales platforms, simplifying contact management, and automating marketing communications and campaign assignments.• Managed internal 3-person sales team, partner relationships, technical support, developer contractors, and vendor relationships with 15 outside organizations.• Marketing consultant for owner’s ancillary businesses including a consulting firm, liquor stores, rental properties, and new development startup.

Denver, Co, Us

Efficiently execute digital strategies for brand and office-level performance. Supervise multiple websites and digital properties while coordinating an integrated SEM campaign. Report to VP of Marketing & Media Strategies. • Comprehensively evaluate the needs of internal and external stakeholders with the overall budget, ranging from $750K to over $1M, for appropriate planning and development of digital properties including online reputation management, CRM, and websites.• Develop and administrate multichannel digital media campaigns with a $45K/month budget; including search terms, display, social media (Facebook, Instagram, LinkedIn), and content creation. Generating year-over-year growth – 80% increase in clicks with a 26% increase in CTR. • Strengthened both brand and office websites with continuous improvements and design iterations, increasing web traffic by over 200% year over year and extending session duration by 44%. • Orchestrate ROI reports and provide deep analysis for all digital properties and media, along with system-wide data and monthly updates for leadership.• Spearheaded the implementation and maintenance of an effective national and local SEO approach, growing organic visits to franchise office website 550% year over year.• Manage brand and office directory listings/citations and online reputation – increased directory accuracy to 97% and expanded listings ranked on page 1 by 280%.• Chair the redesign and development of web presence, including integrations with lead management and cross-functional platforms. • Produce and promote digital training content including videos, webinars, and documents for employees and franchisees.• Integrate with various internal and external stakeholders to manage digital efforts including agency and vendor relationships and lead IT/DEV team for all affiliated projects.

Denver, Co, Us

Mortgage Broker franchise under RE/MAX LLC headquartered in Denver Colorado. • Manage the onboarding and integration of multiple vendors for use by franchise offices including paid search, display advertising, social campaigns, list and review management, and website service• Coordinate internal IT team with at least four outside vendor teams simultaneously • Improve partner relationships and maintain value-adding products• Optimize for SEO and maintain and update the brand and all franchise office websites• Measure and interpret all analytics for website usage, display ad campaign success, Bing Ads, and AdWords metrics to improve click through and enhance user experience • Oversee all digital marketing efforts including all search engine marketing paid and organic, social campaigns, and web materials• Provide support to franchise users with any technical issues on all platforms• Produce, shoot, and edit instructional videos for franchise tools• Curate blog content and manage all postings, ensuring all posts are fully optimized for maximum SEO reach• Design and create digital assets and hard copy deliverables as needed

San Francisco, California, Us

Produced PR dashboards for clients in a boutique PR firm focused on tech companies in the Bay Area. Reported to Senior Account Manager. • Collaborated with team members to prioritize and execute client contract deliverables.• Managed client social media accounts, authored and distributed content (blogs, press releases, and white papers). • Led media relations activities, generating creative angles to get stories placed in Forbes, TechCrunch, and trade publications including ITBusinessEdge.• Submitted award applications for clients, earning industry recognitions including:- Forbes Cloud 100, the definitive list of the top 100 private cloud companies in the world.- Deloitte Fast 500 and Inc. 500- Timmy Award for "The Best Technology Startup"- Female Executive of the Year in the 2016 Stevie Awards - Top 10 on Glassdoor's list of 50 Highest Rated Cloud Computing Companies to Work For- National Diversity Council’s Most Powerful & Influential Women Award

Led marketing, advertising, new logo creation, website vendor relations for a small community credit union, reporting directly to CEO. • Resourcefully developed and managed a $70K marketing budget, producing ROI analyses for the management team.• Drove acquisition of new members through presentations and exhibits at agricultural events including 4-H, Future Farmers of America, Sonoma & Marin County Fairs, local granges and farmers’ markets.

Supported the Executive Director of startup nonprofit organization in fundraising, business development, market expansion, and social media marketing.

Boulder, Colorado, Us

Reported to Marketing Manager, supporting events, education, and outreach. Instrumental in the buildout of a Colorado resources page. Cultivated relationships with sponsors and advertisers.

Boulder, Co, Us

- Organized, marketed, and conducted 6 park events, supervising 25-person daily maintenance crew. - Assigned crew members their duties, plus served as member of team that developed new procedures to increase efficiency of operations, with procedures adopted for use.

Reported to VP of Sales & Marketing.• Conducted market research and analysis for an outdoor industry marketing research firm. • Analyzed sales performance by product category, by channel (e-commerce, retail, direct sales) to determine market share to guide advertising decision-making processes.• Researched and presented outdoor footwear industry, identifying brands by market share to guide sales team efforts.

Seattle, Us

- Utilized exceptional communication and selling skills to sell REI co-op memberships and REI Visa cards, continually achieving or exceeding goal.- Prioritized customers’ needs, then responded to their product, membership, and REI service questions accordingly.- Diagnosed, inspected, and resolved customer issues to the satisfaction of the client