I am a passionate community manager, builder, and content creator with 10+ years of work experience.
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Brand Partnerships CoordinatorYetiAustin, Tx, Us -
Digital Marketing Specialist Ii (Digital Asset Manager)YetiAustin, Tx, Us -
Digital Marketing Specialist IiYeti Jun 2024 - PresentIngested and organized a diverse range of digital assets from internal teams, ensuring consistency in file naming, formats, and quality standards to streamline content accessibility across the company using Bynder.Applied metadata standards and precise tagging within the DAM, reducing untagged asset backlog by 34% (from 55,000 to 36,000) to improve cross-functional usability and asset retrieval.Collaborated with internal stakeholders, including the Content and Marketing Ops… Show more Ingested and organized a diverse range of digital assets from internal teams, ensuring consistency in file naming, formats, and quality standards to streamline content accessibility across the company using Bynder.Applied metadata standards and precise tagging within the DAM, reducing untagged asset backlog by 34% (from 55,000 to 36,000) to improve cross-functional usability and asset retrieval.Collaborated with internal stakeholders, including the Content and Marketing Ops teams, to ensure timely availability and correct tagging of digital assets, enhancing project efficiency and compliance with company guidelines.Curated and cataloged image galleries and collections, including the Retail Toolkit, for quick access and easy navigation for various teams.Provided DAM training for new and existing employees in partnership with cross-functional leaders, ensuring consistent system knowledge and usage across departments.Assisted with rights management to develop a more efficient licensing process in Bynder, streamlining updates, timely invoice processing, and reducing administrative backlog.Supported taxonomy evolution to accommodate new products and use cases, identifying innovative ways to optimize the digital asset lifecycle from creation through distribution and archiving.Regularly updated DAM procedures and leverage emerging tools in digital asset management to maintain a meticulously organized system, ensuring alignment with industry standards and company needs. Show less -
Content Creator (Part-Time)Self-Employed Apr 2020 - PresentCollaborated with brands such as Wrangler, Airbnb, and Kiehl's to create engaging content for social media platforms generating 2+ million views.Worked together with various brands on campaign operations and creative development.Grew social media following to 250K across multiple platforms.Proficient in editing software including InShot, Adobe Premiere, and Final Cut Pro.
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Digital ProducerTranslash Media Oct 2023 - Apr 2024Partner with Director of Marketing to create digital marketing strategies to increase audience reachand elevate brand recognition.Create compelling promotional assets and manage all media content for TransLash Media's socialchannels, driving engagement and visibility.Catalog 500+ digital assets a week using Bynder and applying metadata standards to createseamless workflows and organization across teams. -
Senior Digital Marketing Asset ManagerPlume Feb 2020 - Mar 2023Worked closely with the customer experience team to create valuable product improvements andenhancements and increase website visibility by 80%.Implemented a digital asset management process across the company using Bynder, AdobeExperience and Cloudinary.Managed community programs and partnerships, including a successful influencer program withover 500 collaborators.Organized and led fundraising campaigns, raising $250K+ for underserved communities'… Show more Worked closely with the customer experience team to create valuable product improvements andenhancements and increase website visibility by 80%.Implemented a digital asset management process across the company using Bynder, AdobeExperience and Cloudinary.Managed community programs and partnerships, including a successful influencer program withover 500 collaborators.Organized and led fundraising campaigns, raising $250K+ for underserved communities' healthcareneeds. Show less -
Operations And Product ManagerSharpe Suiting Mar 2020 - Feb 2022RemoteWorked with the Founder and CEO to Create forecasting spreadsheets and margin analysis.Implemented sales strategies, improved operational management systems, and managed budgetsto drive business growth by 50% in 2021.Engaged closely with web developer to create seamless website usability and functioning toincrease sales and drive customers. -
Case ManagerThe Village Family Services Dec 2019 - Jan 2021Maintained and managed a client caseload of 20+ at any time and assisted clients in findinghousing, safe medical care, food, and jobs.Worked collaboratively with the care team to assure best practices and outcomes.Assisted with a proposition to create an Instagram account for the center to help thecommunity stayconnected and get timely updates on services and events.Worked alongside the director to help implement and manage a community-run podcast. -
Clincial AssistantParadigm Treatment Centers Apr 2019 - Nov 2019Malibu, California, United StatesI supervised teens ages 13 through 18 in a residential treatment facility. I transported youth for outings and engaged them in recreational and other activities. I supported clinicians and educators in monitoring group therapy sessions and classroom activities. -
Quality Assurance SpecialistPlint Jun 2015 - Apr 2019RemoteI performed quality assurance testing on Netflix Original series and movies to ensure compliance with all Netflix standards. I used a Sfera operating system for performing all quality control tasks. I also worked with template origination and content verification. -
TranslatorPuzzle International Inc Jan 2010 - Jan 2014I translated and transcribed movies and shows in English, Spanish and Portuguese. I assisted with organization and worked on various operating systems to complete tasks.
Alex Guerra Education Details
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Cultural Anthropology
Frequently Asked Questions about Alex Guerra
What company does Alex Guerra work for?
Alex Guerra works for Yeti
What is Alex Guerra's role at the current company?
Alex Guerra's current role is Brand Partnerships Coordinator.
What schools did Alex Guerra attend?
Alex Guerra attended Uc Santa Barbara, Los Angeles Pierce College.
Who are Alex Guerra's colleagues?
Alex Guerra's colleagues are Ben Plomion, Samir Abdul-Mateen, Abbee Rickman, Lauren Dansereau, Brenden Bullock, Logan Cummins, Mantasha Bano.
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Alex Guerra
Houston, Tx -
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Alex Guerra
Greater Boston -
Alex Amaral
San Diego County, Ca5psemi.com, gmail.com, transpowerusa.com, transpower.co.nz, meritor.com2 +185873XXXXX
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