Alex Gonzalez Email & Phone Number

Miami, FL, US

Los Angeles, California, US

Los Angeles, California, US

• Oversaw P&L management for the Luminosity brand, ensuring financial stability and growth.
• Achieved a >50% reduction in operating costs within the first six months, concurrently enhancing brand growth, reputation, and revenue generation.
• Set, led, and monitored ambitious growth objectives, positioning Luminosity as a frontrunner within the gaming and esports industry.
• Led daily operations for Luminosity, managing content creators and professional players to ensure optimal performance.
• Expanded Luminosity's creator and esports offerings, resulting in the largest roster while maintaining reduced operating costs.
• Collaborated with the Enthusiast sales team to deliver exceptional brand experiences across social media platforms.

Los Angeles, California, US

Winchester, VA, US

• Instructed a diverse class of 25 students on Esports Governance and Consumerism, catering to various academic levels from freshmen to seniors.
• Designed comprehensive course materials and outlines, encompassing assignments, quizzes, midterm, and final exams.

Elkhorn, Wisconsin, US

• Expertly navigated the Brand Manager role, implementing innovative strategies and demonstrating a strong commitment to organizational growth.
• Devised and executed targeted marketing campaigns, contributing to substantial improvements in brand awareness and customer engagement.
• Fostered strategic partnerships and sponsorships, further expanding the RESPAWN brand's reach and market presence.
• Led a cross-functional team to drive product development and launch initiatives, enhancing the brand's product portfolio and competitive advantage.
• Analyzed market trends and consumer insights, guiding data-driven decision-making to optimize brand positioning and performance within the gaming furniture industry.

Elkhorn, Wisconsin, US

• Assumed the role of interim Brand Manager (Q3 2020 - Q3 2021), reporting directly to the Sr. Director of Product & Marketing at OFM, showcasing leadership and adaptability.
• Spearheaded comprehensive brand and social marketing efforts, encompassing social media, partnerships, sponsorships, event activations, influencer/affiliate promotions, email/SMS, and more.
• Surpassed a milestone of 1,000,000 gaming chair units sold for the RESPAWN brand (Q1 2021), demonstrating remarkable sales performance.
• Implemented the RESPAWN SMS marketing program, generating over $1M in additional direct-to-consumer website revenue (Q3 2020 - Q2 2021).
• Elevated RESPAWN's recognition as a finalist for the Esports Awards 2020 Hardware Provider of the Year, distinguishing the brand as the sole gaming furniture provider in the category.
• Expanded the brand's social media following from under 10,000 to over 200,000 across all major platforms, highlighting exceptional growth and community engagement.

Elkhorn, Wisconsin, US

• Directed all aspects of RESPAWN's brand and social marketing, encompassing social channels, events, influencers, partnerships, sponsorships, and licensing opportunities.
• Boosted direct-to-consumer website revenue by over 400% (H1 2019 vs H1 2020), demonstrating exceptional growth and revenue generation capabilities.
• Achieved a 175% increase in annual brand revenue (2019) through strategic social and brand growth initiatives.
• Expanded RESPAWN's social media presence by over 450% (~30,000 followers) across four major platforms within the first nine months (March 2019 - January 2020).
• Delivered valuable gaming insights to product development and portfolio management teams, facilitating the launch of innovative market offerings.

• Directed operations for Red Reserve Entertainment AB, a publicly traded company on the Stockholm stock exchange, showcasing strong leadership and strategic planning capabilities.
• Remotely managed a diverse team comprising content creators, freelancers, management, and staff, while overseeing the company's overall direction and exploring future growth opportunities in the esports and gaming.
• Negotiated and secured sponsorship deals with high-profile companies, fostering long-term relationships with partners such as SCUF Gaming, KontrolFreek, Victrix, ULT Esports, Razer, EWin Racing, BattleRiff, FadeCase.
• Collaborated on shaping the company's social media strategy, effectively bolstering brand visibility and audience engagement across multiple platforms.
• Coordinated travel logistics for esports athletes, staff, and freelancers, ensuring seamless and efficient arrangements for various events and engagements.

• Managed North American operations for Red Reserve, effectively leading a remote team of content creators with a combined total of over 2,750,000 subscribers and 250,000,000 lifetime views.
• Guided the company's overall direction in the North American region, identifying and evaluating potential investment opportunities within the esports and gaming entertainment markets to drive growth and expansion.

- Briefly relaunched the Bittersweet Gaming brand, facilitated transfer of Professional Call of Duty team to ‘Ghost Gaming’.- Participating team in the Rainbow Six Siege professional league operated by ESL and Ubisoft.

- Assisted with day-to-day operations Enigma6 group including managing social media platforms.- Maintained relationships with sponsor and partner companies including Scuf Gaming and Twitch.

- Participating team in the Riot Games’ 2016 League of Legends Oceanic Challenger Series.- Company was featured on multiple international news networks including ESPN, ABC, DailyDot, PvPLive, TheScore, and many more.- Company was represented in multiple online and offline events with hundreds of thousands of viewers, players earned over $15,000 in Prize.

- Acquired over 10,000 global followers and brought in over 1,500,000 monthly impressions within the first six months of launch.- Company was represented across a variety of different titles by professional teams in multiple online and offline events with hundreds of thousands of viewers.- Managed volunteer staff members, teams of semi-professional and.

Master Of Science, Marketing

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba, Marketing