Alexander Lucas Email & Phone Number

United States

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

• Management of a diverse client portfolio generating circa $1.2million in revenue.• Responsible for setting and executing digital project strategy for clients including SEO, Creative Content, SEM, PPC, Influencer Marketing, and Web Development and Design services. • Leading and managing SEO, Creative Content, SEM, PPC, and Web Development teams to deliver exceptional results for clients. • Analyzing external and internal data to generate informed data driven strategy… Show more • Management of a diverse client portfolio generating circa $1.2million in revenue.• Responsible for setting and executing digital project strategy for clients including SEO, Creative Content, SEM, PPC, Influencer Marketing, and Web Development and Design services. • Leading and managing SEO, Creative Content, SEM, PPC, and Web Development teams to deliver exceptional results for clients. • Analyzing external and internal data to generate informed data driven strategy recommendations for clients. • Undertaking regular project monitoring, flagging project risks, and developing pro-active intervention strategies.• Leading client service proposals and contract renewals to make sure client’s digital needs are addressed.• Acting as main point of contact for clients and responsible for setting regular external and internal meetings, setting project goals and milestones, generating client reports, and ensuring projects are delivered on time, within scope, and on budget. Show less

Raleigh, North Carolina, United States

Oxford, England, United Kingdom

• Responsible for the creation, delivery and management of international marketing strategies driving brand awareness utilizing the full marketing mix for a portfolio of 62 Neuroscience journals generating an income of circa $7million.• Launching new titles into competitive marketplaces. Responsible for all creative, setting the go to market strategy, and delivering successful community building marketing activity through international geo-targeted marketing.• Conducting and… Show more • Responsible for the creation, delivery and management of international marketing strategies driving brand awareness utilizing the full marketing mix for a portfolio of 62 Neuroscience journals generating an income of circa $7million.• Launching new titles into competitive marketplaces. Responsible for all creative, setting the go to market strategy, and delivering successful community building marketing activity through international geo-targeted marketing.• Conducting and analyzing market intelligence to develop and deliver intelligence led marketing activity to achieve portfolio growth objectives and ROMI.• Acting as paid media champion for the internationally based Life and Social Sciences team responsible for social and PPC strategy formulation, message development, delivering training, analytics, creation of social intelligence hubs and influencer identification, and implementation of third party social media management tools.• Planning and coordinating international event presence including pre and post event communications, coordinating with design agencies to create promotional displays and assets, and negotiating sponsorship and advertising opportunities for key events ensuring that Elsevier and individual journal products awareness and lead generation objectives are met. Show less

Oxford, England, United Kingdom

• Leading the Life Science journals team with responsibility for setting and delivering the marketing strategy across multiple territories for a list of 35 Life Science journals generating an income of circa $5mil.• Developing and delivering innovative marketing activity utilizing the full marketing mix to meet individual journal objectives ensuring return on marketing investment.• Delivering high levels of client satisfaction via effective relationship management skills and… Show more • Leading the Life Science journals team with responsibility for setting and delivering the marketing strategy across multiple territories for a list of 35 Life Science journals generating an income of circa $5mil.• Developing and delivering innovative marketing activity utilizing the full marketing mix to meet individual journal objectives ensuring return on marketing investment.• Delivering high levels of client satisfaction via effective relationship management skills and negotiating marketing strategy buy in with key journal stakeholders including societies, editors, and internal publishers.• Managing and directing workflow for two direct reports within the Life Science Marketing team in order to execute the marketing strategy and deliver against set marketing objectives.• Creating, developing, and managing digital channels including journal websites and social media channels.• Acting as the China market specialist within the journals end user marketing team as well as being responsible for the effective launch of new open access journals into new markets.• Planning and coordinating international event presence including pre and post event communications, coordinating with design agencies to create promotional displays and assets, and negotiating sponsorships and advertising for key events ensuring that OUP and individual journal products awareness and lead generation objectives are met.• Managing external design agencies in the creation and development of various creative digital assets and promotional print materials.• Setting and managing 35 individual marketing budgets Show less

Oxford, England, United Kingdom

• Developing and delivering the marketing strategy in order to meet income generation and sport participation strategic objectives for OSPA liaising with key national stakeholders.• Influencing and setting organisational direction with OSPA board members as part of the senior management team.• Leading and developing the Business, Events and Marketing team in executing the marketing strategy delivering against set KPI’s.• Responsible for the creation and delivery of the… Show more • Developing and delivering the marketing strategy in order to meet income generation and sport participation strategic objectives for OSPA liaising with key national stakeholders.• Influencing and setting organisational direction with OSPA board members as part of the senior management team.• Leading and developing the Business, Events and Marketing team in executing the marketing strategy delivering against set KPI’s.• Responsible for the creation and delivery of the communications plan and strategy for OSPA.• Acting as brand guardian ensuring the OSPA brand remained current in line with sector trends and developments.• Driving business development and efficiency across all departments through the development of marketing and communications activity.•Undertaking fundraising and sponsorship communications activity in order to generate donations needed to put on major events including the Oxfordshire Sports Awards.•Creation and delivery of major events including the Oxfordshire Sports Awards and School Games.• Managing income and expenditure budgets across multiple business units. Show less

Nottingham, England, United Kingdom

• Account manager role responsible for creating the marketing plan, vision and strategy for the Sport and Leisure service.• Preparing and delivering effective marketing and communication activity across multiple brands housed within Sport and Leisure to deliver service wide income targets of circa $8million.• Horizon scanning for key issues, developments and competitor analysis in all related communications and marketing channels to embed new and emerging technologies to ensure… Show more • Account manager role responsible for creating the marketing plan, vision and strategy for the Sport and Leisure service.• Preparing and delivering effective marketing and communication activity across multiple brands housed within Sport and Leisure to deliver service wide income targets of circa $8million.• Horizon scanning for key issues, developments and competitor analysis in all related communications and marketing channels to embed new and emerging technologies to ensure the service is at the cutting-edge of sector best practice.• Acting as lead specialist for Sport and Leisure in the concept, design and commissioning of communication improvements across all channels.• Responsible for brand and product development working with multiple vertical teams.• Delivering successful promotional campaigns across multiple business units meeting set income targets.• Managing communication and marketing activities through the various stages of production from concept to delivery including expectation management of key stakeholders.• Responsible for maintaining and developing the online web presence for the service ensuring an up to date, effective and targeted online presence on both internal and external channels encouraging customer channel shift.• Commissioning and analyzing market research in order to inform the development of future plans for the service. Facilitating innovation and creativity to drive radical new solutions to fill identified gaps in the market and opportunities to generate income. • Acting as department media spokesperson undertaking PR as well as radio and tv interviews to promote the service acting as brand ambassador.•Creation, management and delivery of annual events calendar, setting KPIs, and ensuring event activity fits into overarching service marketing objectives. Show less

Nottingham, England, United Kingdom

• Managing creative and innovative marketing activity from concept to production liaising with relevant stakeholders at all levels• Creating and delivering successful marketing campaigns to tight deadlines using a variety of media platforms and delivering ROI• Providing bespoke marketing activity for ten individual leisure centers working with general managers to deliver lead generation campaigns and community building activity. • Managing the production of materials… Show more • Managing creative and innovative marketing activity from concept to production liaising with relevant stakeholders at all levels• Creating and delivering successful marketing campaigns to tight deadlines using a variety of media platforms and delivering ROI• Providing bespoke marketing activity for ten individual leisure centers working with general managers to deliver lead generation campaigns and community building activity. • Managing the production of materials including: concept, design, copy, web content proofing, production, delivery and distribution to a high standard liaising with designers printers and other external agencies• Managing and developing leisure centers social media channels developing brand language, generating engaging content, carrying out CRM, and implementing PPC membership sales campaigns.• Undertaking customer insight research and interrogating data to influence marketing activity• Creation and on-going management of CRM and the customer retention strategy• Responsible for resource management including planning and management of budgets• Populating and delivering a comprehensive annual events plan to generate income managing all aspects of delivery and organisation• Developing and maintaining the departments brand identity Show less

Nottingham, England, United Kingdom

Nottingham, United Kingdom

• Assisting in local marketing activities designed to increase awarness of the store and drive footfall and sales.• Assisting in the creation of local fundraising initiatives such as fashion shows and the Oxjam music festival.• Aiding the design of store displays designed to attract footfall.• Responsible for banking daily takings.

Cim Prof Dip

Cim Prof Cert