Alex Goh Email and Phone Number

Plan and manage corporate communications activities to support SGInnovate brand-building efforts:- Support for speaking opportunities and platforms- Plan and execute media activities to support corporate announcements- Provide support for ongoing external communications activities and portfolio startup assistance

Plan and manage end-to-end marketing initiatives for SGInnovate biotech talent development programme, including:- Establish and develop programme messaging - Content strategy and content production to support web traffic and lead generation- Management of digital media buying campaigns- Social media outreach and content- Press announcement and management of media communications

- Specialise in managing clients with integrated communications needs across owned, earned and paid media- Trusted point of contact spanning range of clients and industries across information technology, telecommunications and SME/business

• Manage media and social strategy for key agency clients• Worked on expanded agency remits from social media community management to social influencer campaigns

- Daily/Weekly media monitoring and reporting- Content creation for @microsoftasia Twitter account - Support duties for Microsoft Asia Pacific News Center- Executive duties for events including: > Microsoft Analyst Summit Asia 2015 > Microsoft Cybercrime Satellite Centre launch > Microsoft Surface 3 & Lumia 640/640XL launch