Alex Gonzalez Email & Phone Number

Knoxville, Tennessee, Us

Explore Industries is an international family of leading brands in the swimming pool and spa industry that have passionately sponsored family quality time for over two decades. We build and distribute the world's best composite fiberglass swimming pools, spas, and tanning ledges through a variety of global brands which are installed through an exclusive network of locally owned and operated, indepedent dealers. This includes our flagship company, Leisure Pools, which has served more than 60,000 families in 23 countries. Imagine Pools products are a private label brand offered through the world's largest swimming pool products distributor, PoolCorp. In 2019, we introduced the world's most glamorous and contemporary designs through Aviva Pools. In 2022, we will spotlight our newest brand, Nexus Pools, available in Australia and New Zealand. Explore Industries is proud to offer high-quality automatic swimming pool safety covers via Integra Pool Covers and Nova Pool Covers (for Imagine Pool dealers.) Ultra Pool Care Squad is a franchise opportunity providing much needed swimming pool and spa maintenance and services allowing families to more fully enjoy their outdoor living experience. Visit our website to learn more or feel free to contact me so that we can better assist you.

Chicago, Illinois, Us

Our mission is to help our member retailers to be the best hardware store in town by providing them with best practices & insights to achieve this goal. We support our co-op members within this world-class organization through the development & placement of customized national, regional and local marketing programs, responsive social & digital media along with loyalty & rewards programs. We also support the development of local cause marketing (with our True Value Foundation,) grand opening campaigns, remodeling marketing plans and multiple year marketing campaigns. 2014 sales results were $2 billion with a goal of reaching $3 billion in sales through our strategic platforms of Engagement, Growth & Efficiency. To learn more, go to www.truevalue.com.

New Albany, Ohio, Us

Provided local field marketing support to 565 company-owned restaurants driving +1.4% comp sales in the last fiscal year (May 2014 - April 2015) in a challenging competitive & economic environment. Involved in traditional media (TV, Radio, Outdoor, Direct Mail, Print) as well as social & digital media assistance. Championed local PR & promotions including sports sponsorships, live media events & in-restaurant activities. Received "Chairman's Award" in June 2013 for "significant contributions to Bob Evans Farms, Inc." Added direct responsibilities for "Off-Premise" (Carryout, Catering and On-Line) in Nov 2013 helping achieve record increases in these areas until department reorganization the following summer. Cause Marketing Leader inspiring restaurant teams to become better connected within their local communities & strengthen their hometown relationships to build a stronger brand. Awarded "Flying Pig" November 2014 for delivering a 30.4% Veterans Day sales increase while building positive brand imaging & also in October 2014 for PR work with JDRF campaign, department's highest honor. Almost doubled charitable program sales during Easter 2015. Moved Cause Marketing sales from just under $2 million in 2012 to $5 million in the past 12 months (May - April 2015.) Involved in strategic branding, media planning, creative support & analysis. Led the marketing efforts behind "Farm Fresh Refresh" for more than 300 locations. Was the marketing leader for 12 new restaurant Grand Openings. Provided support as needed in additional marketing areas.

Jacksonville, Fl, Us

Founded by real Firemen, Firehouse Subs showcases high quality meats steamed perfectly into delicious hot subs. I supported franchisees in 28 markets representing more than 175 restaurants to make more people aware of Firehouse Subs' great taste and values. Leveraging new media, local store marketing and traditional media, we communicate the Firehouse Subs brand name while allowing us to add more "stations" which not only enhances America's palates but adds more jobs and creates happier families. Read the full story and find your nearest hot subs at www.firehousesubs.com. And remember, "Our Way Beats Their Way. If You Don't Agree, It's Free."Markets that I supported included: Alabama (Birmingham, Huntsville, Mobile, Montgomery, Troy), Florida (Ft. Myers, Miami/ Ft. Lauderdale, Orlando/Daytona Beach, Panama City, Pensacola, Tampa/ St. Pete/ Sarasota, West Palm Beach), Indiana (Evansville, Ft. Wayne, Indianapolis, Lafayette, Terre Haute), Kentucky (Lexington, Louisville), Michigan (Ann Arbor, Detroit, Flint), Mississippi (Hattiesburg, Jackson), Ohio (Cincinnati, Cleveland, Columbus), Pennsylvania (Pittsburgh), Tennessee (Nashville), Texas (Austin, Houston, San Antonio, Waco/College Station/Killeen).

Columbus, Oh, Us

VP RETAIL - SBC ADVERTISING. Managed the Subway Restaurants account for the agency covering more than 750 franchise locations throughout Michigan (excluding Detroit), the South Bend-Elkhart, IN marketplace and Pittsburgh, PA. Received "Best Large Market Award 2010" within the East Central Region topping 30 other markets and 7 other agencies. Earned "Best Practice Award" in 2009.for media leverage/ promotional activities. Our markets continue to attain positive sales gains in 2010 adding to positive sales & traffic growth in 2009 and double-digit surges in 2008. Involved in all marketing platforms from traditional advertising to PR, promotions, digital / interactive marketing and now expanding into social marketing programs. Also assisted in several new business projects.

Cleveland, Ohio, Us

PARTNER - SEARCHPATH INTERNATIONAL EXECUTIVE RECRUITMENT. In Feb 2006, was one of the first franchisees for a new executive recruitment company that today, has over 70 US offices and an international partnership. SearchPath is dedicated to connecting talented individuals to companies and organizations that value their skills and abilities. As I am still actively involved in the marketing and advertising world, I have a unique window on seeing talent work first-hand and an ability to better understand how this talent can work for a particular corporation or client.

Responsible for helping to develop corporate marketing strategy and communicating this to our franchise network and our internal clients; also responsible for serving as the Marketing Manager for our 900 U.S. based professional executive recruiters to help them take advantage of our corporate marketing strategy and drive their individual sales, revenues and profits.

Dublin, Ohio, Us

Directed marketing campaigns for 239 restaurants in Central Ohio, West Virginia and Lexington, KY. Managed $3 million in co-op budgets plus $1 million in LSM from 90 corporate restaurants. Supervised Field Marketing Specialist and 4 local ad agencies. Developed partnership with Ohio State University, Columbus Bluejackets and Coca-Cola. Awarded 2002 Diamond Award for Best Brand Building Campaign and Best Sales Building Activity. Raised thousands of dollars for Dave Thomas Foundation for Adoption.

Chicago, Illinois, Us

Responsible for strategic planning and execution of marketing campaigns for 340 restaurants (both company owned & franchised) within Ohio and Lexington, KY. Annual sales: over $ 500 million with ad budgets over $ 10 million. Supervised 5 regional marketing staff and 2 local ad agencies. Member, 1Q 1999 National Marketing Plan Development Team. Developed partnerships with Coca-Cola, Ohio State (introducing the Buckeye Burger), Columbus Clippers Baseball. Tested and introduced Family Fun Night, Arch Deluxe line, PB&J Happy Meals. Developed diversity events in African-American, Hispanic and Asian marketplaces. Successful opened 20 new restaurants. Raised over $600k for Ronald McDonald House Charities including building of 2 new houses in Dayton & Cincy.

Worked in both office locations: Ft. Lauderdale, FL & Atlanta, GA. Opened and managed local office in Ft. Lauderdale, FL to service $ 2 million plus Domino’s Pizza account for Miami/Ft. Lauderdale, West Palm Beach, Naples/Ft. Myers (133 stores.) Promoted to Atlanta to develop region-wide promotions & manage Columbia (SC), Greenville/New Bern (SC/NC) and Greenville/Spartanburg (SC) co-ops. Daily client contact involving strategic planning, creative direction/development, media planning/buying, promotions, community relations and development of new profit centers. Negotiated $ 500,000+ media partnership with Coca-Cola and their “Red Hot Summer” promotion. Guided successful introduction of “Buffalo Wings” into the markets.

Denver, Colorado, Us

Responsible for marketing, advertising, promos and pr for 385+ Blockbuster Video stores with $ 400 million plus in revenue covering Virginia, Georgia & Florida markets.) Contributed to best national comp sales increase in 1993 (+20.3%.)Introduced “Family Fun Pak” (partnering with Tupperware) and “Blockbuster T’s” regional promotions. Opened 20 new company stores while also supporting introduction of Blockbuster Games stores, Blockbuster Pavilion amphitheaters; Florida Panthers & Marlins pro sports teams; Blockbuster Golf & Games; and Blockbuster Music stores.

Marketing Resources of America. Overland Park, KS. Responsible for marketing strategies on $ 3 million Navistar account. Assisted with Outboard Marine, maker of boat engines and marine products. Obtained experience with direct marketing and database programs. Key role in obtaining $2 million in co-op funding in 3 months (vs. norm of $ 1.8 million in 12 months.) Produced training videos & manuals for distribution to dealer network. Led rollout of national line card involving 100+ dealers.

Kansas City, Missouri, Us

Kansas City, MO & Ft. Lauderdale, FL. Daily direct responsibility on $ 60 million national Blockbuster Video account with continuing responsibilities on SE Zone field marketing duties involving 200+ video stores. Strategic planning, media planning, promotions, co-op program, franchise relations, corp communications & merchandising. Developed promotions such as “Free with 3” which generated 13% sales increase. Coordinated national rollout of first holiday FSI program.

Us

KC, MO. Responsible for day-to-day account duties on $ 20 million Hallmark Cards “REACH” business. Daily client contact managing advertising and creative development in strong retail environment. Aided in development and roll-out of new “STAR” Retail program based on our success with “REACH.” Managed 3 division introductions with supervision of 3 account executives. Assisted in winning Ambassador Cards business for agency.

New York, Ny, Us

Los Angeles, CA. $ 10 million Mexicana Airlines account. Developed/ managed promotions, co-op advertising, financials/billing, creative production and client presentations. Plus $ 8 million Baskin-Robbins account & media. “Outstanding Performance Award” winner, 1985.

Ba, Communications, Spanish

Education record