Harnessing the potential of brands and empowering marketing teams for over 14 years. By challenging brands to re-evaluate their marketing assets and how they communicate with their audience I have empowered my clients to reconnect with customers, broaden their reach and maximise their ROI. Having developed and executed integrated campaigns across multiple geographies and markets for industry leaders such as HSBC, Barclays, Honda, Heineken and Coca Cola I’m highly adaptable at working across a wide variety of industries, operating and engaging stakeholders from C-suite executives to the end user. Specialties: Sponsorship activation, sports marketing, strategic planning, contract negotiation, senior stakeholder management, project management, branding and identity, leveraging sponsorship.
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Chief Marketing OfficerVc Innovations Oct 2018 - PresentLondon, England, GbWe are a full stack marketing services, digital media and events business dedicated to innovation industries. We partner with clients at every stage of their life cycle from early and growth stage through to large companies across three key pillars of infrastructure, activation, and event and content properties. These three pillars form our powerful, value driven methodology of Accelerated Marketing.We are the architects of Future Identity and Fintech Talents as well as other community brands. Our focus is on technology macro trends and the way in which industries are evolving as a response with a focus on financial services, digital identity, climate tech and any industry experiencing digital transformation. -
Founder And DirectorAkg Marketing And Sponsorship Ltd Jan 2013 - Jan 2020Providing consultancy in project management, communications planning and activation support across marketing, events and brand partnerships for clients including Insight Investment, HSBC Private Bank and Aberdeen Asset Management. From strategy development and concept creation through to planning, execution and evaluation. Engaging stakeholders at all levels throughout the project lifecycle and providing robust business reporting to demonstrate Marketing’s revenue contribution, giving them a place at the decision making table. -
Director Of StrategyRight Formula Jun 2017 - Sep 2018London, England, Gb -
Head Of Sponsorship And EventsInsight Investment Apr 2015 - Apr 2016London, GbResponsible for managing Insight Investments portfolio of business events and brand partnerships in arts, culture and STEM -
Senior Marketeer - Sponsorship And Events (Consultant)Hsbc Private Bank Jan 2013 - Jul 2014London, GbResponsible for activating HSBC’s flagship sponsorships including Lions Tour, Rugby 7’s, Wimbledon and The Open for the Private Bank.Realigning all cultural and business sponsorships to be on strategy, managing all contract negotiations, setting KPI’s and building robust evaluation reports to track success. -
Head Of Sponsorship And EventsAberdeen Asset Management Nov 2011 - Dec 2012Edinburgh, Scotland, GbResponsible for growing Aberdeen’s global sponsorship strategy through the management of an existing portfolio of over 30 partnerships and the negotiating of new relationships in line with local marketing strategies. Working across sailing, golf, skiing, hockey and rugby with a budget of over £5m. -
Sponsorship And Events (Consultant)Hsbc Private Bank, Barclays Wealth And Others Feb 2009 - Nov 2011London, Gb
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Head Of Sponsorship And EventsBgc Partners Dec 2007 - Jan 2009Recruited and led a team of 6 to adopt and implement a new strategic approach to Client Services at BGC, ensuring differentiation from our competitors. Secured a $40m budget through nurturing key stakeholder relationships.• Renegotiated a sponsorship portfolio including Ascot, Goodwood, Wimbledon, and Zara Philips.• Pioneered a strategic plan to ensure best practice and to secure board member buy-in.• Achieved 4-fold increase in broker confidence through strategic internal communications and focused programme of activity. -
Marketing ManagerHonda Racing F1 Team Apr 2006 - Nov 2007Milton Keynes, Buckinghamshire, GbSponsor acquisition and Partner re-negotiations -
Event Marketing ManagerHonda Racing F1 Team Jan 2005 - Apr 2006Milton Keynes, Buckinghamshire, GbOversee the all Event operations trackside and co-ordinate all client programmes surrounding race and test activity
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Account ManagerThe Works London May 2002 - Jan 2005GbWorked on a variety of Sponsorship properties for global corporations, leveraging their programmes across the full marketing mix. As well as working in F1 and football with clients such as Sun Microsystems and Canon, i have also worked on Heineken's music sponsorship project. -
Event And Purchasing ManagerCorporate Innovations 2000 - 2002Deddington, England, Gb
Alexandra Green Skills
Alexandra Green Education Details
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King'S College LondonGeography -
Headington School For Girls
Frequently Asked Questions about Alexandra Green
What company does Alexandra Green work for?
Alexandra Green works for Vc Innovations
What is Alexandra Green's role at the current company?
Alexandra Green's current role is CMO at VC INNOVATIONS.
What schools did Alexandra Green attend?
Alexandra Green attended King's College London, Headington School For Girls.
What skills is Alexandra Green known for?
Alexandra Green has skills like Marketing Communications, Marketing, Contract Negotiation, Public Relations, Sponsorship, Project Management, Strategy, Event Management, Branding And Identity, Business Development, Management, Marketing Strategy.
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