Alex Grossman

Alex Grossman Email and Phone Number

Product and Marketing Executive @ Disruptive Motorsports Group
Alex Grossman's Location
Los Angeles Metropolitan Area, United States, United States
Alex Grossman's Contact Details

Alex Grossman personal email

n/a
About Alex Grossman

Dynamic and results-driven problem solver, team builder, and thought leader with an accomplished record in product, management, product marketing, program management, and corporate marketing leadership at major technology corporations and successful entrepreneurial start-ups. Highly collaborative and motivational cross-functional team leaderExcellent relationship management with internal staff, contractors, vendors, customers, and other partners and stakeholders.Create and launch successful and innovative new software, AI, cloud, SaaS, and hardware products and services for commercial, enterprise, consumer markets. Develop go-to-market plans for sales, marketing, and product teams. Equally comfortable working with software engineers in Agile methodologies and SCRUM as with senior management, marketing professionals and web developers. Strengths include excellent presentation and customer-facing skills, analyzing markets, identifying new niches, gathering and evaluating customer needs, building the internal mission, developing innovative products and services to meet the requirements of demanding users and industries. Proficient at creating and implementing effective multi-platform digital marketing strategies. Career highlightsCreated a multi-billion dollar product line for Apple. Developed product roadmaps, built strategic partnerships, and delivered business analysis.Revitalized a lethargic digital workflow product line leading to 10x sales growth year-over-year Built a market leading content production supply company Achieved profitability with $44m sales in 36 months through intense customer relationship management, product and go-to-market executionDeveloped highly successful appliance product and marketing category, and AI product plan and new division and successfully launched in less than 9 months

Alex Grossman's Current Company Details
Disruptive Motorsports Group

Disruptive Motorsports Group

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Product and Marketing Executive
Alex Grossman Work Experience Details
  • Disruptive Motorsports Group
    Chief Executive Officer
    Disruptive Motorsports Group Sep 2023 - Present
    Los Angeles, California, Us
    Disruptive Motorsports was founded by a group of like-minded enthusiasts that share a passion for off-road motorsports and the companies that make the sport enjoyable. Our mission is to integrate high quality USA custom manufacturing and specialized motorsports distribution to deliver the finest products for the sport, while investing in and working with these companies to create extreme value for employees, communities, users, and suppliers.
  • Ask Brien
    Co Host
    Ask Brien Oct 2017 - Present
    Co Host on Ask Brien Radio a Los Angeles based Business oriented radio show on KHTS 93.1 FM and 1220AM. Every week we addresses the issues and needs of startups and small business. A series of expert guests relate real-world situations they faced and how to overcome them. Helpful hints and great networking is guaranteed.
  • Perifery
    Vice President Product Management And Product Marketing
    Perifery May 2022 - Dec 2023
    Fort Lauderdale, Florida, Us
    I drove all marketing and product development for DataCore's Perifery division, moving the organization from a universal player, to a specialized high value player offering significant ROI and TCO in high growth market segments. Perifery, a division of DataCore, provides world-class, innovative workflow solutions for evolving media organizations. Trusted by leading media and entertainment companies worldwide, Perifery appliances and Swarm software set the bar for fast, secure, and scalable solutions that preserve, protect, and speed up monetization of digital assets. Accelerating the customer journey from core to the edge and cloud, Perifery solutions redefine how storage resources are best utilized, enabling transformational business growth. More information about Perifery is available at perifery.com.
  • Buckhorn Marketing
    Gtm Program Owner, Marketing Strategy
    Buckhorn Marketing Jun 2023 - Nov 2023
    At BUCKHORN I worked as a virtual CMO for market research and launch of a midsize health and fitness companies product. BUCKHORN Marketing is located in the heart of the California gold country. We specialize in helping businesses find their niche in the marketplace and then capitalize on it to create a sustainable and profitable marketing strategy.Our team of experienced marketing professionals have a deep understanding of how to find and attract your ideal customer. We take a consultative approach to marketing, and pride ourselves on providing our clients with unbiased and honest advice.We believe that every business has the potential to be successful, and our goal is to help you find the motherlode. Whether you're a new business looking to make a name for yourself, or an established business looking to take your marketing to the next level, we can help you achieve your goals.Marketing, Business Growth, Websites, Strategy, Branding, Responsive Websites, eCommerce & Retail, ROI Optimization, Audio & Video (TV Commercials), and Lead Generation & Sales
  • Wecre8Markets Llc
    Owner/Director
    Wecre8Markets Llc Jun 2018 - Dec 2022
    WeCre8markets is a unique marketing and product concept company that assists companies in development and go to market of tech products for consumers and B2B. Competencies include virtual CMO, Marketing and market planning and strategy, product management, software and hardware developer sourcing and assessment, go-to-market strategy and execution, product branding and naming. Digital marketing, and life cycle planning. The company assisted in developing and launching several innovative products in the tech sector both in prosumer and SMB segments.
  • Symply: Better Storage
    Ceo, Founder
    Symply: Better Storage Jan 2016 - May 2022
    Glendale, California, Us
    Built and managed a company that provides high-performance digital storage, cloud storage, tape archive, and workflow enhancement software for studios, broadcasters, independent media production companies, and creators and owners of content. The company was sold in December 2018 and I continued in CMO and CPO products role. The company introduced the first advanced virtualized system that allows hosted 3rd party applications in a media workflow environment. This brought the benefits of enterprise-class Software Defined Storage and a virtualized facility to cloud collaboration environment to mid-sized media facilities moving to digital content of 4K and higher resolutions for use on the Internet and broadcasting. I designed and manage UI/UX development and lead CX for product and go to market.I have developed and implemented strategies to quickly adapt to shifting customer priorities and new technologies. I provide direct customer service to cross-industry small media businesses (SMB) and resolve escalated problems, potential risks, and conflicts. I negotiated with a major worldwide hardware manufacturer to achieve exclusive rights to their product in our market segment. I also acquired the rights to be the exclusive software licensee for the StorNext 5/6 file system worldwide.
  • Quantum
    Vp Big Data & Vp Media And Entertainment
    Quantum Jan 2013 - Dec 2015
    San Jose, California, Us
    Led the revitalization of products and marketing strategy at a digital-storage provider, reporting to the CEO. I oversaw product and marketing strategies for customer acquisition and retention in collaboration with the product and marketing teams. I directed advertising, trade shows and conventions. I had a key role in increasing market share and profitability by generating sales growth of 10x year-over-year. The initiative revitalized a failing shared-storage workflow product portfolio and strategy. I developed a successful comprehensive multi-year product strategy by focusing on user-facing solutions for media-file storage, streaming, production, and workflow management. We leveraged modern technology and targeted communication to deliver complete solutions for evolving production workflows and storage and delivery of "forever" content archives introducing StorNext in the Cloud. I effectively transformed the company to a benefit/solution approach and a new go-to-market strategy by replacing confusing and difficult products with a more user-facing solution portfolio to drive customer adoption. Successfully redefined and repositioned the company’s Big Data product line. Coined the term "extended online" to simplify and broaden Object storage/cloud adoption at media companies. In conjunction with this, I analyzed the market potential for an expansion and reorientation of solutions to support the requirements of the Media and Entertainment (M&E) market and developed go-to-market programs for products and solutions in those market segments. This refined our target customer profile while gaining renewed interest by the existing user base. We extended our reach to smaller independent broadcasters, creative facilities, prosumers, and tape-centric studios. It also enhanced the company’s appeal to corporate, educational, and institutional owners of digital content by offering high-performance storage and streaming of multi-media files.
  • Active Storage Inc.
    Ceo, President, Founder
    Active Storage Inc. Jun 2007 - Dec 2012
    Torrance, California, Us
    Created and led company that developed groundbreaking, award-winning cloud management, and optimization software, SAAS and hardware workflow products for Apple, Windows, Linux, and high-performance computing users. We developed a high-end brand that installed 5500 systems to over 2500 customers in under 36 months. Planned and executed all product development and go-to-market programs/practices including customer acquisition, retention, and after-sales care. Closed venture investment to fund the company for growth. Filed multiple technology and methodology patents.By expanding our corporate communications and social media outreach, we improved lead capture by 600% and conversion to sales by 300%. To raise our profile, I led panel presentations at multiple industry events and conferences. I also hosted weekly Active Webinar and Podcast series with up to 17,000 active attendees.
  • Apple Inc.
    Sr. Director – Server & Storage
    Apple Inc. Apr 2001 - Jan 2007
    Cupertino, California, Us
    I assembled and directed an expert team that successfully launched and sold five generations of premium server products and three generations of award-winning storage products. In my product management role I oversaw all aspects of product development and design.We created a preferred premium Apple brand within a market dominated by low-cost generic products and successfully competed against well-established tier-one brands. These had higher ASPs than any other Apple products in all categories.We built a market of media companies, SMB, and education for Apple markets, and 40% of non-Apple enterprise customers and SMBs.
  • Micronet Technology
    Sr. Vp Sales, Marketing, Product Development
    Micronet Technology 1989 - 2001
    Torrance, California, Us
    I was responsible for managing over 150 employees in sales, marketing and new product development. Directly managing product and engineering teams including SW and HW Engineering. Our extensive in-house and outsourced developed product portfolio consisted of SAN and RAID storage products, removable disk and solid state and tape storage, tape and optical disc libraries and data management software. Developed first Firewire SAN and and several patented and award winning products. Drove company sales to over $250M per year managing wordwide sales and marketing teams.

Alex Grossman Skills

Product Management Storage Go To Market Strategy Strategic Partnerships Product Marketing Cloud Computing Enterprise Software Saas Channel Partners Business Alliances Solution Selling Management Start Ups Storage Area Networks Cross Functional Team Leadership Mobile Devices San Partner Management Business Development Nas Virtualization Professional Services New Business Development Networking Digital Asset Management Product Development Streaming Media Sales Enablement Salesforce.com Marketing Strategy Marketing Account Management Hardware Storage Solutions Digital Video Multi Channel Marketing Consumer Electronics Sales Management User Experience Demand Generation Strategic Alliances Product Launch Enterprise Storage Image Archiving Leadership Business Strategy Online Marketing Corporate Communications Presentation Skills Product Strategy Channel Video Playback Direct Sales Sales Selling Firmware

Alex Grossman Education Details

  • Metropolitan Technical Institute / Njit
    Metropolitan Technical Institute / Njit
    Electrical And Electronics Engineering

Frequently Asked Questions about Alex Grossman

What company does Alex Grossman work for?

Alex Grossman works for Disruptive Motorsports Group

What is Alex Grossman's role at the current company?

Alex Grossman's current role is Product and Marketing Executive.

What is Alex Grossman's email address?

Alex Grossman's email address is al****@****ply.com

What is Alex Grossman's direct phone number?

Alex Grossman's direct phone number is +181870*****

What schools did Alex Grossman attend?

Alex Grossman attended Metropolitan Technical Institute / Njit.

What skills is Alex Grossman known for?

Alex Grossman has skills like Product Management, Storage, Go To Market Strategy, Strategic Partnerships, Product Marketing, Cloud Computing, Enterprise Software, Saas, Channel Partners, Business Alliances, Solution Selling, Management.

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