Alex Gruber Email & Phone Number

Torino, Italy, It

AiG Ventures Inc, is a full service consulting firm that specializes in bringing ideas and businesses to life.Specialties include:- Creation of a business model including pricing and sales strategies- Graphic design, UX design, web development- iOS & Android mobile development as well as offline application development- Product definition, documentation and management- Online marketing including: SEO, PPC, CPA, CPM and affiliate marketing- Offline marketing including: local advertising, TV, radio and print material- Networking including: new office setup, wiring, network infrastructure, data center setup, telephone system setup as well as management and turnkey solutions for new business.- Cloud based hosting solution design, execution and management including Amazon AWS and Rack SpaceProjects & Clients: JustABite.com - Restaurant online ordering platform and mobile application. Project included the creation of a complete business and product, defining and developing the software product, graphic design and user interface, as well as marketing and sales planning, pricing and positioning. NotaryAct.com - Electronic notarial journaling system focused on enterprises. Project included the creation of a product from scratch that would comply with recent notarial regulations. Created the full design, logo, user interface, web and mobile solutions and put in place a full hosting and redundant solution. Global Paint - Benjamin Moore company store with two retail locations. Project included setting up a turnkey retail business with integrated POS to allow for account sharing between multiple stores. Designed and developed a web presence for online marketing. ESF Wholesale Furniture - Full office automation setup including office network setup, wiring, phone system setup and security system installation.

New York, Ny, Us

Holmdel, New Jersey, Us

Head of Product for Vonage Business Communications (VBC) product line

Holmdel, New Jersey, Us

Lead the product team responsible for all aspects of Vonage's self-service experiences, from purchasing (ecommerce) to onboarding through support as well as core platform services and user experience- Manage Roadmap for Vonage Business Cloud product line- Responsible for P&L, Go to Market (GTM), Route to Market (RTM) and pricing strategy definition- Conduct Market research, analysis, and positioning that informs and sets the product roadmap with KPIs and OKRs- Support and engage with cross functional teams including; sales, customer care, engineering, design, legal, service delivery and marketing to drive desired outcomes. - Build, recruit, and support the product management team

Holmdel, New Jersey, Us

Owned the mobile strategy for app monetization, growth, and implementation of all Vonage mobile products- Defined and executed both tactical and strategic product roadmaps balancing innovation and scalability- Developed complete business cases for new product lines and product line extensions, provided BOD and SLT information required to decide and successfully executed against the plans- Ran the product and scrum teams working in both Agile and Waterfall methodologies across time zones- Aligned and empowered teams to execute against the product vision and make the team self-sufficient for scalability and agility- Improved the development/delivery process to reduce delivery cycles from 6-8 months to a 2 month release cadence

New York, Ny, Us

New York, Ny, Us

Responsible for continual innovation and enhancement of the SigmaCare product, including modules such as Clinical Assessments, Reporting, Lab Results and Radiology Interfaces. Responsible for overseeing and guiding three Business Analysts that are embedded in SCRUM Teams to ensure delivery of intended vision. Well versed in HL7 and skilled in integration analysis. Involved in multiple high profile sales opportunities as a subject matter expert in support of the sales effort.

New York, Ny, Us

Responsible for researching and documenting business requirements as well as functional requirements for LTC targeted EMR system. Created PRDs and technical specifications as well as wire-frames and screen designs to accommodate specific workflows and optimize usability. Involved in design and execution of key modules including, CPOE Order Writer, Electronic Administration Record, CNA Mobile device and browser, MDS 2.0 and 3.0, and Care Plans.

Co-founded PriceLeap.com, a comparison shopping engine, and grew it to 3 million unique visitors per month. Oversaw the development team, prioritized features and managed the advertising campaign. Was responsible for conceiving the product and marketing vision as well as executing it. Oversaw two rounds of capital raising and involved in multiple business development deals, including private label distribution deals and licensing deals. Skilled in CPC, CPA, CPM marketing. Well versed in SEO strategies. Able to manage multiple development teams in an offshore environment.

Re-engineered the network infrastructure to reduce the end of day processing time. Designed and executed a disaster recovery strategy with hot side replication and office site continuity. Administered and maintained Lotus Notes server with point to point dedicated T1, IBM RS/6000 AIX with replication, and SWIFT server.

Administered and maintained Exchange server, Microsoft 2000/2003 server, Linux server, File and printer servers. Administered and maintained Checkpoint & PIX firewalls. Performed Level 3 help desk support.