Leading the commercial strategy and growth across our Data & Digital Media Enterprise Consulting practice which focuses on advising clients through their data and digital transformation efforts.

MightyHive is the leading data and digital media consultancy that helps marketers take control.MightyHive’s global team of consultants, data scientists, marketing engineers, and platform experts provide advisory for business transformation, marketer data expertise, and digital media services for marketers leading change and innovation in their organizations.In 2018, MightyHive merged with S4Capital (SFOR.L), the tech-led, new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

My responsibilities as GSM are to lead and manage the sales team, ensure team delivery of annual business targets, aid in staff development/education to provide career growth, deliver annual business growth strategies and procure the necessary resources to maintain a competitive advantage in the ever-changing digital market.

VOLT is one of the largest independent premium video and technology companies in Australia and New Zealand.Partnering with a number of leading creative, technology and data partners we are able to provide advertisers with the necessary tools to reach, engage and persuade audiences. We have the knowledge and experience to provide the insight you need to fully implement a video advertising strategy across our premium network.We reach your audience by delivering a variety of interactive video formats to multiple screens from Internet connected TV’s to mobile devices and computer monitors. We offer a single buying and reporting point across our extensive range of products and formats.

Working on the Business Management team responsible for client services across all advertising/marketing campaigns. Our goal is to provide tangible business solutions through the development of media strategies and efficient implementation for a wide range of clients including:-Luxottica (OPSM - Optical)-MARS (Wrigley - FMCG)-Beiersdorf (Nivea - FMCG)-DuluxGroup (Selleys - FMCG)-Blue Diamond Growers (Almond Breeze - FMCG)-Merlin Entertainment Group (Sydney Attractions - Entertainment)-Inghams Enterprises (Inghams Chicken - FMCG)

• Managed $6MM+ Popeyes media planning duties for over 20 local markets- Presented and implemented annual traditional and digital strategies- Negotiated all print and out of home contracts• Consulted directly with Popeyes Corporate to implement $24MM national cable strategy• Facilitated the migration of both agency and client assets to digital database- Provided for multi-user access and improved operations• Managed $3.2MM planning duties for Hallmark Retailers which included in-store media and digital strategy• Planned/Sold idea for $50k incremental funding executing a Hallmark coupon incentive display ad campaign

Performed the strategic planning/buying of media for clients ranging from 3M, Amarillo National Bank, Austin CVB, Baylor University, Dell, ExpressJet, Fuddruckers, Grande Communications, Meritage/Monterey/Legacy Homes of Austin, Southside Market & BBQ, Smoothie King and Subway Restaurants. Marketing with small and large budgets for both B-to-C and B-to-B across traditional and non-traditional vehicles such as print, outdoor, broadcast (radio and TV), out-of-home and interactive.