Superbrands is a specialized company in luxury consumable goods in Jordan, focusing on 4 main high-end different products with future growth plans to undertake further business prospects in the same domain.

• Establishing new and enhancing existing professional network with various types of clients; governmental, healthcare, private, commercial and B2B across covered markets.• Managing business development projects in accordance with agreed-upon KPIs and budgets with the customer.• Focus on customers & external partners to meet their market development objectives• Managing major key customer accounts locally and internationally • Strengthen customer relationships through developed loyalty programs to sustain profitability and cliental satisfaction.• Identifying and building relationships with key decision makers, potential new targets and influencers in both the private and public sectors.• Cooperate and collaborate with market development teams in addition to international distributors and other support teams.• Ensure efficient and effective communication with the sales teams, digital marketing customer support teams. • Setting KPIs and monitoring performance of country, category and region for company’s products.• Monitor all marketing expenses to evaluate impact on sales and market share performance.• Ensures each market with sufficient stock to meet increasing demand.• Setting sales targets according to market potential and communicating to team members.• Identify needed & adequate resources to achieve short and long term objectives.• Full P&L responsibility while focusing on controlling expenditures and investments to maximize profitability.

• Promoting the company’s contracting solutions to existing and potential clients across the UAE and Jordan.• Strengthening existing business relations with current customers and building new relations with potential clients.• Setting and launching annual marketing plans using various ATL/BTL channels.• Winning new projects of targeted clients in the HORECA market.• Managing the pricing structure of each project with specific profit margins to be achieved.• Managing the company’s flow of work, internal policies and procedures.• Developing and training existing and new employees to achieve company’s set objectives.• Managing an effective sales team leading to sales increase by +67% in the 1st fiscal year, 2nd fiscal year by +42%, 3rd fiscal year by +30%.

• Building and promoting the establishment’s healthcare services with the highest standards in ophthalmology, dermatology, cosmetic, and plastic surgery. • Developing the centers’ business from a small-sized clinic into a regional renowned name in healthcare facility.• Focusing on optimizing the establishment’s day to day operations, business development and expansion plans.• Managing with direct responsibility the establishment’s different departments:o Human resources: evaluating, recruiting, training and development.o Administration: Internal regulations and policieso Business development: marketing, sales growth and patient flowo Financial: All accounting related matters from P&L, Budgets, expenses and profitability. o Patient care: assuring and confirming pleasant and satisfactory treatments to all.• Attracting new patient flow, seeking new specialty services to offer, and enhancing existing ones. • Setting up Amman and Dubai centers with managing day-to-day operational procedures and workflow. • Analyzing and setting adequate pricing structures for newly attracted treatments according to market research.• Strengthening and enhancing B2C reach-out strategies to develop and increase business volumes • Following up on the centers’ standards and policies ensuring high level of productivity and efficiency.• Generating new business flow from regional markets as well as increasing the local business volume of the center by +23% in 2008 and by +19% in 2009

• Preparing the company’s annual business development plan for southern California’s healthcare market.• Promoting the company’s portfolio of products to achieve each product’s sales target and increase market share.• Developing professional presentations and qualifying plans to approach clients with. • Managing the sales budget and aligned marketing expenses• Market research to be aware of local trends from a consumer’s point of sale.• Renewing existing medical clients business and targeting new business potentials to each year’s sales targets• Developing and implementing sales and marketing strategies for newly introduced medical products and services.• Researching best potential targets to approach with needed instruments and introducing in a professional manner • Working with management on setting competitive pricing tags for existing and new treatment instruments.• Introducing the company’s products to new targeted clients which reflected positively on sales between 2002 and 2006 by an annual average of +15%

• Nov.'98-May 2000 Country Purchasing & QA Manager• Feb. '98-Nov.'98 Restaurant Operations Manager• Apr. '97-Feb.'98 Assistant Purchasing & QA Manager• Jan.'96-Apr. '97 Restaurant Manager

Assisted in the day-to-day accounting and book-keeping of 3 major sub-entities of Fine Hygienic Group of companies during my university terms as part-time junior accountant.