Alex Hackett Email & Phone Number

London, Gb

London, England, United Kingdom

Westminster

Westminster

Westminster

• Advising on online brand management and managing online crisis communication situations.• Responsible for integrating digital promotion (including paid search) and online engagement into client PR and public affairs campaigns.• Daily management, expansion and evaluation of various online communities (both for PLMR and individual clients), including providing regular progress reports.• Carrying out digital audits, providing strategic advice on improving online presence, including website and content SEO, paid promotion and third party endorsement.• Strategic planning of content and engagement across current and emerging social media platforms.• Responsible for planning and carrying out internal and external social media and digital training.• Developing and ensuring an integrated and holistic communications approach to support PLMR and client communication objectives.

Westminster

Westminster

Kensington

- Lead designer for all advertising work created for the College- Liaised with agencies, printers and media partners to advertise the College in national newspapers, magazines and websites- Updating the College’s website and maintaining current content- Managing social media for the university and replying to messages- Created branding guidelines for all college materials- Hired and oversaw 10 student ambassadors- Answering all office enquiries from outside parties

Kensington, London

- Responsible for overseeing all union facilities used by 800+ students- Oversaw all marketing activities of the union- Authored all communication from the students’ union to relevant stakeholders and devised all publicity for union events- Created the union’s first website as well as all social media presence- Rebranded the union with new logo, single unified colour scheme and brand identity- One of 18 senators representing the college at the University of London Union senate- Personally responsible for negotiating with university management to install the College’s first ever student bar, releasing an extra £100,000 from the university management to the students’ union- Gained skills in team management, cooperation and leadership

London, United Kingdom

- Designed a number of UI and print works for creative writing start-up website – Jottify.com- Produced advertising leaflets given out in their hundreds at the Hay Festival in 2012

Londonwide

- Organised with 20+ Student Newspaper editors across London to create a formal network to report on - pan-London activities and support student editors in media law, management and advertising- Reported on the 2010 Student Demonstrations through this network with mentions from Times Higher - Education and The Guardian Newspaper- Created a student newsletter (“The Delegate”) to report on the 2011 National Union of Students Conference- Received an NUS Award for Best Student Media

London, United Kingdom

- Creator of the first professionally produced newspaper in the colleges 400 year history- Managed the publication of every issue individually after 6 months of research into production- Liaised with printing companies and industry experts to ensure finished product was of a high quality- Met with advertisers to ensure the paper could be self-sustaining- Managed a team of 8 student journalists as well as 50+ contributors- Gained industry level skills in Adobe InDesign, Photoshop and Illustrator and WordPress- Created website from scratch as well as all social media presence for the newspaper- Nominated in all categories of 2011 London Student Media Awards

Casual contract employment. Member of the college marketing team, responsible for representing the institution at Open Days, UCAS Fairs and Schools Liaison visits. This could include anything from manning a stall at a UCAS fair to presenting to hundreds of prospective university students.

Kensington, London

Democratically elected officer of the students' union responsible for all branding activities as well as everything published on behalf of the union. Created The Lion Newspaper in this position. Created the union's website (heythrop.su). Created 100+ posters for campus societies and student organisationS.

Oxford Digital Marketing: Disruptive Strategy, Digital Communication And Media/Multimedia

Bachelor Of Arts (B.A.), Philosophy, 2.1

- 2.1 (Hons) from the University of London in Philosophy - 3 year undergraduate degree from Heythrop College, the specialist Philosophy.

Education record