🚀 Alex Epstein Email & Phone Number

Manchester, England, Gb

Manchester, Gb

Providing Marketing Strategy and Fractional Chief Marketing Officer services to a range of SaaS and Cloud based platforms.

Brisbane, Qld, Au

Became a shareholder in SimPro group after their acquisition of BigChange in Nov 2024

Leeds, West Yorkshire, Gb

Leeds, West Yorkshire, Gb

**£100M EXIT TO PRIVATE EQUITY**I spent over 7 adventure-filled years working directly with award winning Yorkshire based Entrepreneur Martin Port at BigChange. I had also worked with him in his previous tech venture Masternaut that he successfully exited from in 2010. I had an opportunity to help shape the Brand and Marketing strategy of BigChange right from the beginning. I personally did the copywriting for the first website and the first brochure. I developed the brand positioning and creative that is still working successfully today. It was one hell of a ride!Here's what we achieved, very quickly:-2020 - Winner - Queen's Award for Enterprise (Innovation Category) -2020 - FT1000 - Europe's Fastest growing Technology businesses (458% growth 2015 - 2018)-2019 - Sunday Times Track Track 100 (UK's Fastest Growing Tech Businesses)-2018 - Deloitte Fast 50 (458% growth 2015 - 2018)-2017 - Deloitte Fast 50 (1095% growth 2014-2017)-2017 - Tech Nation - Northern Stars - Overall Winner-2017 - GP Bullhound Northern Tech Awards - 12th Fastest Growing Tech Business in the North HERE'S HOW I MADE A DIFFERENCE AT BIGCHANGE:-Founding member of the business-Member of the Senior Leadership team (C-Suite)-Developed and led a very lean marketing team that delivered BIG-Marketing Strategy and Marketing Operations (including implementation and activation of campaigns)-Use of lean-startup methodologies and growth-hacking strategies-Qualitative and Quantitative Market Research and Sector/Customer insight-Brand and Creative Strategy, including positioning-Go to Market Plans (full Marketing Mix)-Creation of all Sales ands Marketing collateral (including Digital)-PR and Customer Advocacy Programmes-Events Management-Account Based Marketing (ABM)-Performance Marketing (including PPC and SEO strategies)-Marketing Automation and CRM-Segmentation and Personas-Content Marketing Strategy (including content writing and creation)-Creation of Global Reseller scheme

Insight, Brand Strategy & Innovation -Uncovered market insights through trend analysis, ethnography, primary and secondary research -Implemented a combination of qualitative and quantitative analysis of the sector -Gleaned deep understanding of the haircare and personal care arena in the short & long term-Conducted competitive analysis and market segmentation -Collaboration with futurists, opinion leaders, influencers and industry entrepreneurs -Out-of-sector research with bartenders, mixologists and play experts -Combined focus groups, opinion leader workshops and depth consumer interviews -Identified key cultural and consumer trends to inform Concoction brand strategy -Brand Safaris to Italy, New York, London and Paris to look for innovation stimulus -Creatively developed the brand, product, channel and marketing strategies -Translated the strategy into innovation action points, creative briefs and implementation plans -Led brand positioning process and refinement -Developed the ‘Mixology’ customer proposition -Copywriting of Concoction brand strategy presentation for investors and stakeholders -Created future ‘opportunity’ roadmap and NPD pipeline for the brand (5 – 10 years ahead) -Extensive use of prototypes, video/multimedia content and mockups to bring strategy to life Creative Development -Led creative brainstorming, evaluation and development of brand name and architecture: ‘Concoction’, ‘ShampYou’, ‘Mixology Technology’, ‘You Call The Shots’ and ‘SuperSerum’. -Briefing of creative team who developed visual identity, tone of voice and brand essence. -Collaboration with art directors, copywriters, motion-graphics and pack-designers. -Developed strategy behind self-select merchandising concepts including mock-ups and production -Creative direction of the overall customer experience (in-store, packaging, product-mixing and use)

New Product Development -Worked to maintain critical paths to ensure deadlines and launch windows were met -Development of all products in-line with agreed cost of goods and margin requirement -End to end project management of the NPD process -Formulation (briefing, instructing and liaison with labs, sample approval and product testing) -Packaging and components (sourcing from international suppliers) primary and secondary -Fragrance research and development with leading Perfume Houses -Selection and management of contract fillers -Evaluation and testing of samples and prospective formulas -Proof reading & approval of artwork and product copy -Maintained product information files, specifications and global legislative requirementsCommercialisation -Negotiated and finalised licensing deal for North America with major cosmetics player -Project management at all stages of commercialisation -Built and maintained strong relationships with all stakeholders -Development of Business plan, P&L, pricing and channel strategy -Management of IP & Trademarks with legal partners -Secured seed investment from well known beauty industry backers -Development of pitch decks and brand strategy presentations for fundraising and VCs -VC discussions with Unilever Ventures, B&B Investments and Estee Lauder -Regular presentations and pitches to senior c-suite stakeholders (retailers, investors, VCs) -Secured prominent and exclusive launch and popup at Selfridges London Oxford Street -Personally pitched and won retail accounts including Boots, Debenhams, Look Fantastic (Hut Group), Beauty Bay, My Showcase and Sleek Hair. -Entered into discussions with Tesco about an exclusive diffusion brand -Development and successful launch of Concoction e-commerce site -Won ULTA Beauty account after two pitches at their HQ in Chicago -Secured chain-wide distribution at ULTA; 900 stores across 48 states -LVMH Dubai Mall Sephora Launch; their largest store in the world

Hq London (Worldwide Locations), Gb

Masternaut is Europe's largest and most trusted provider of vehicle tracking solutions and mobile workforce applications. As Head of Communications, I was responsible for managing the Marketing, PR and Communications for one of the UK's fastest growing technology companies. Masternaut had a place in the Sunday Times Tech Track 100 in 2007, 2008 and 2009.

Bsc (Hons) Management With A Specialism In Marketing, Marketing, Management, Retailing, Business Strategy, Operations Management, Market Research

Education record