- Developed customer segment-specific positioning and messaging for local software companies- Created monthly scorecards for Fortune 100 firms, which included tracking customer satisfaction, Return on Investment and alignment with fiscal year team commitments- Created customer-facing field guides and product demonstration scripts detailing business and technical value of technologies for Microsoft Corporation, Citrix Systems, Quest Software and Meridio.- Designed and implemented… Show more - Developed customer segment-specific positioning and messaging for local software companies- Created monthly scorecards for Fortune 100 firms, which included tracking customer satisfaction, Return on Investment and alignment with fiscal year team commitments- Created customer-facing field guides and product demonstration scripts detailing business and technical value of technologies for Microsoft Corporation, Citrix Systems, Quest Software and Meridio.- Designed and implemented consolidated system for identifying and rating external computer security threats for a Fortune 50 company.- Researched social networking and text messaging usage trends by age group for University of Washington professor. Show less

• Created first end-to-end marketing strategy for 82-location cooking school based on original competitive data collection and analysis, paid search and social traffic evaluation, and qualitative customer feedback. Created unique experiential messaging for print and online channels. Resulted in September 2018 Knife Skills classes with 89% fill rate, compared to 37% fill rate for same classes September 2017.• Developed and managed omni-channel marketing strategy for Scraps, Sur La Table’s… Show more • Created first end-to-end marketing strategy for 82-location cooking school based on original competitive data collection and analysis, paid search and social traffic evaluation, and qualitative customer feedback. Created unique experiential messaging for print and online channels. Resulted in September 2018 Knife Skills classes with 89% fill rate, compared to 37% fill rate for same classes September 2017.• Developed and managed omni-channel marketing strategy for Scraps, Sur La Table’s television show, as well as its associated 100+ Live Events and cooking classes. Created original social media content to educate customers about Food Waste issues and solutions. Partnered with show producers, A&E and major sponsors to ensure consistent branding and messaging across all platforms.• Led collaborative efforts with Creative, Culinary, Store Operations and Merchandising teams to create and execute printed and digital collateral, social media content, and in-store and online events. New process enabled bringing classes to market 4-6 weeks earlier.• Managed local media efforts in all US markets for on-air appearances by Sur La Table chefs. Negotiated contracts with internal and external partners for in-store filming and blogger events.• Improved relationships with regional malls to create solid partnerships which amplified local marketing efforts. Show less

• Launched “Island of Misfit Pies” specializing in unique spins on classic pie recipes.• Catered dinner parties featuring personal recipes for up-level comfort food.• Grew business by utilizing Social Media and networking.

- Led Events-focused team with responsibilities including staff management, working with MSN and Fox Sports management on new products and revenue targets to meet our customer needs, and fiscal year planning.- Generated $7.4M in display advertising revenue in six months by creating sponsorship packages for premium sports and entertainment event coverage on MSN and Fox Sports websites.- Created a structured Go to Market process that included stakeholders across ten teams, reducing time… Show more - Led Events-focused team with responsibilities including staff management, working with MSN and Fox Sports management on new products and revenue targets to meet our customer needs, and fiscal year planning.- Generated $7.4M in display advertising revenue in six months by creating sponsorship packages for premium sports and entertainment event coverage on MSN and Fox Sports websites.- Created a structured Go to Market process that included stakeholders across ten teams, reducing time to market for sponsorship packages by two months. Show less

Launched the first two versions of SharePoint, taking on a variety of customer-centric marketing roles:- Defined brand by listening to fast-evolving customer needs. Created the positioning, messaging and customer presentation.- Created Business Plan by defining new customer acquisition strategies & tactics, business levers and success metrics necessary for meeting revenue goals. - Engaged with customers by presenting and demonstrating SharePoint to executive customers at Microsoft… Show more Launched the first two versions of SharePoint, taking on a variety of customer-centric marketing roles:- Defined brand by listening to fast-evolving customer needs. Created the positioning, messaging and customer presentation.- Created Business Plan by defining new customer acquisition strategies & tactics, business levers and success metrics necessary for meeting revenue goals. - Engaged with customers by presenting and demonstrating SharePoint to executive customers at Microsoft and large audiences at trade shows. - Produced product pricing, licensing and SKU strategy for optimizing revenue based on competitive landscape, historical revenue streams and customer segmentation. - Created External Connector license to enable Extranet and Internet deployments of existing Intranet Portal product without cannibalizing existing revenue streams or creating additional development stream. - Managed marketing budget of $3M+. Show less

I was selected to participate in a multi-University project spearheaded by the National Security Agency to track computer hackers. I Identified hacker “signatures” and classified their activity as Black Hat or White Hat.

Researched Microsoft Windows 2000 functionality and security and presented to the Executive Information Technology team the business case and Return on Investment (ROI) study for upgrading Dell’s internal desktop PCs.

- Led team representing all major subsidiary labels in designing and testing Artist Royalty System enhancements which systematically assigned meaningful unique identifiers to all product for copyright protection purposes.- Worked with internal customers to define detailed business and technical requirements for the first automated suite of financial reports used to facilitate month end closing.- Redesigned General Ledger interface between Artist Royalty and Accounts Payable database… Show more - Led team representing all major subsidiary labels in designing and testing Artist Royalty System enhancements which systematically assigned meaningful unique identifiers to all product for copyright protection purposes.- Worked with internal customers to define detailed business and technical requirements for the first automated suite of financial reports used to facilitate month end closing.- Redesigned General Ledger interface between Artist Royalty and Accounts Payable database systems, allowing for automation of journal entry postings. Show less

- Designed and wrote PL/SQL program to import billing and account maintenance data from non-compatible database systems, effectively combining service accounts for AT&T business customers.- Created product, invoice and pricing plan reports used in customer migration strategy study.- Documented billing system requirements for high end business customers to determine inefficiencies of generic billing systems for customers with specialized products.

- Developed project plan and all documentation for creation, implementation and support of a consolidated video research and inventory database system.- Wrote requirement documentation for Vault Inventory and Worldwide Recording Information database systems detailing required systems features, recommended workflows and implementation procedures.