Lead marketing, brand, mobile, digital, social, communication, partnerships and creative teams in developing effective strategies, campaigns and education that increase engagement and visitation to Delaware State Parks for the DNREC Division of Parks and Recreation.

Led 55 marketing professionals accountable for strategic marketing, brand management, acquisition, and retention of public-sector plan sponsors and employees. ➤ Coordinated and launched corporate rebranding and name change in Q1 2021, securing board approval and managing a phased rollout that resonated with employees, clients, and prospects, with a predicted positive impact on long-term growth.➤ Led implementation of successful digital marketing capability, integrating with Salesforce CRM, new digital marketing platform, and sales-enabled content, exceeding timelines for delivery and initial pilot campaigns.

Oversaw the brand, including PR, advertising, digital marketing, social, partnerships, conference sponsorships, request for proposals, and communications strategies.➤ Created Innovation Lab and served as ongoing innovation champion, launching numerous industry firsts that advanced business objectives and maximized impact with a limited budget.➤ Led strategic communications for internal and external audiences around critical corporate initiatives and reputational management.➤ Directed MissionSquare Retirement Memorial Scholarship Fund, working with the Board and stakeholders to raise more than $1.3 million and award 450+ scholarships since 2001. ➤ Led transition to cost-effective, in-house advertising and PR agency, including development of comprehensive PR strategy, exceeding plan.➤ Instrumental to multiyear cultural change, leading to recognition as Washington Post’s Top Workplaces in Washington, DC in 2019 and Ragan Communications’ Class of 2021 Top Places to Work. ➤ Led integration of separate research entity – including board approvals and strategic and financial planning – significantly expanding thought leadership content, media coverage, and client value.

Engaged with a broad group of public sector employees and managed executive partnerships with government associations to help state/local government employers build retirement security; negotiated multimillion-dollar contracts; and presented at board meetings and conferences. ➤ Instrumental in growing participant accounts from 650,000 in 2005 to more than 1.3 million in 2015 and doubling assets under management with award-winning educational materials and communications.➤ Built nationally recognized communications strategy with an average of 26 awards annually over five years for educational campaigns (versus three awards over the prior 10-year period).

Oversaw development of Participant Education department; started as independent contributor focused on investor education and communications strategy.➤ Introduced cutting-edge programs such as the multi-award winning The Dream Big Site! and Philadelphia’s Declare Your Retirement Independence strategy far exceeding set goals.➤ Spearheaded corporate communications initiative that transformed systems and processes, consolidating 14 print vendors into one and introducing Help Paper Retire campaign that reduced material destruction and saved millions of dollars.

Built client loyalty marketing plans and oversaw multiple accounts for subsidiary consulting firm, Hallmark Loyalty, providing strategic marketing services.

Strategic resource to corporate clients in marketing development and communication of retirement benefits to employees. (Formerly American Express)

Supported brand building, roll-out strategies, and campaign execution for Domino’s Pizza, Ocean Spray, and Minnesota Public Radio. (Formerly Campbell Mithun Esty)