Alex Hathway Email & Phone Number

Stonehouse, Gloucestershire, Gb

At Nimble, we want you to be confident and your elearning programme to be a success. After all, if you’re successful then you’re more likely to stick with Nimble! The training and support that we provide with every licence is second-to-none. From creating your first course, to launching your programme – we’ve got you covered.Nimble Author, makes it super-easy to create beautiful, multi-device elearning courses your learners will love, without the need for technical knowledge or training. Our user-friendly interface allows rapid course authoring based around a sound instructional framework. Authors can publish SCORM courses and assessments at the touch of a button for desktops, tablets and mobiles, or opt to use Nimble LMS, our beautifully simple Learning Management System.We are experts in:o Saving organisations 200+ days annually in training and development delivery time. o Reducing training and development delivery costs by up to £30,000 annually. o Reducing the need to hire dedicated onsite training and development teams.Let’s see if we are a good fit to help you supercharge your elearning. Get in touch with me at alex.hathway@nimble-elearning.com or 01453 823029 or test it out for yourself with a free trial at http://www.trynimble.com

London, England, Gb

Promoted to lead new larger department (after merger of teams), improve collaboration with regional teams, implement new strategy and reduce headcount, reported to Chief Commercial Officer - X120 staff.

London, England, Gb

Responsible for strategic direction and implementation of Product Marketing campaigns across all products (Sports/Poker/Games), regions (UK & International) and marketing channels (through central marketing teams), reported to Chief Commercial Officer - X11 staff.

London, England, Gb

Development and implementation of Global Product Marketing strategies for Sports, Casino & Poker. Significantly improved Planning function by developing and rolling out bespoke Commercial Roadmap. Input into £37m 2011 marketing budget based on opportunity (growth/regulation) and payback.

London, England, Gb

Responsible for Betfair's International marketing (Europe & ROW) with revenues of £130m+, managing a marketing budget of over £30m across 8 regions, 3 core products (Sports/Poker/Games), a fluid team between 4-20 people and reporting to European Director in Malta. Results: Efficient optimisation of 2011 budget (across Regional, Central & Product marketing streams) ensured International marketing exceeded acquisitions volume (+13%), reduced CPA (-11%) which improved ROI by 16%.

London, England, Gb

Monetised Betfair's customer base through CRM marketing intitiatives to registered customers throughout their lifecycle - across all products (Sports/Poker/Games), all regions (UK & International) and all marketing channels (on Betfair site, email, outbound telemarketing, events, direct mail, SMS). Results: CRM activity in 2008 derived 12 month revenue of £11m at a cost of £4.1m (ROI 2.7)

Middlesex, England, Gb

Led Sky's winback teams based in London, Edinburgh & Glasgow (inc.150 telemarketing agents) responsible for achieving maximum yield (reinstates) from 1.2m marketable lapsed Sky customer base with £20m marketing budget. Results: 10% increase in reinstates within first year (additional 20K accounts worth £1m revenue).

Middlesex, England, Gb

Customer Marketing activity, capitalising on opening of telecoms market by approaching Sky's 8m strong customer base and converting them to Sky's own telephony product (Sky Talk). Grew to second largest BT competitor from scratch through Telemarketing & Direct Mail marketing channels, responsible for Product Manager & Communications Manager.

London, Gb

Acquisition marketing for Sainsbury's Mobile (transferred from Mosaic).

Chicago, Illinois, Us

In-house marketing consultancy in collaboration with Disney, Sainsbury's & NatWest.

Au

Australia's largest Direct Marketing Group (in 1999)

Amsterdam, Nl

Europe's largest Direct Marketing Group (in 1998)

Gb

UK's 2nd largest Direct Marketing Agency (in 1996)

Ba (Hons) Advertising Management, Marketing

A Levels: English Literature, Geography, Art & Design