Marketing communications leader experienced in developing marketing programs, advertising campaigns and content strategies across multiple channels. Able to apply all elements of the communications mix to develop integrated campaigns for awareness building, revenue growth, audience engagement, product launches and event promotion. Multi-channel advertising campaigns and content strategies have been deployed across print, digital, radio, web, social media, email, direct mail, event, and traditional and trade press. Experience as managing editor for magazines/publications and creative writer for long and short form genres, such as feature articles, blogs, advertising copy, videos, executive communications and speeches, press releases, brochures, direct mail pieces, sales sheets, product literature and social media posts. Experience with brand management, budget management, vendor management, KPI tracking and reporting, and presenting to senior leadership and boards. Successfully managed global projects, teams, brand research projects, strategic brand repositioning/refresh and development of full suite of new brand collateral. Industries: Financial services, healthcare, technology, diversified manufacturing, nonprofit, Fortune 500, government