Alex Henthorn-Iwane Email and Phone Number
Alex Henthorn-Iwane work email
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Alex Henthorn-Iwane personal email
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I'm a startup marketing executive with 20+ years of experience in bringing networking, security and software products to global markets. Strong expertise across all marketing disciplines including corporate branding, positioning & messaging, industry-leading thought leadership, product management, product marketing, process-driven demand generation and digital marketing, Account Based Marketing (ABM), marketing communications including social marketing, PR & AR and rich content-driven SEO/SEM. Skilled team builder, talent and leadership coach, and manager. Pragmatic, with a knack for building productive partnerships between marketing and sales organizations. Track record and notable achievements in building research-based thought leadership, strategic partner and Asia-Pacific business development. Creative minded. Technically knowledgeable. Prolific writer. Polished public speaker. I enjoy working with new technologies and high-concept products, and like keeping in touch with marketing best practices. So, I'm very comfortable getting my hands dirty building from the foundations up in an early stage start-up. I'm equally adept at building, leading and motivating teams in a growing organization. No matter the environment though, I love a good challenge!
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Vp Marketing, FractionalInter.LinkBerkeley, Ca, Us
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AdvisorWire Aug 2024 - PresentBerlin, Berlin, De -
AdvisorCofense Jun 2024 - PresentLeesburg, Virginia, Us -
Advisor, Marketing LeaderOpsmill May 2024 - PresentParis, Fr -
Cmo, AdvisorMarma Security Inc Mar 2024 - Present -
Fractional Cmo, Startup AdvisorYntent Oct 2023 - PresentSan Francisco, Ca, UsMarketing advisory and fractional CMO services for B2B tech companies and startups, currently working with startups in the networking, infrastructure, security, and analytics/observability space. -
Vp Marketing, FractionalInter.Link Oct 2023 - PresentBerlin, De
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Vp MarketingFirstbase Jul 2022 - Sep 2023New York City, UsFirst marketer in the door at Firstbase. Executed an ICP pivot from HR to IT. Starting from zero, built the systems, branding, database, messaging, podcast, website, collateral, long-form and interactive content, case studies and other social proof points, short-form videos, newsletters, field and event marketing, digital programs, SEO, from the ground up. In addition, I led a complete redo of pricing, packaging, sales contracts, and release to launch process. Once we launched the brand and website and program funding started, in two quarters we generated 14x growth in organic traffic and $7M in pipeline. -
Chief Marketing OfficerPacketfabric Mar 2021 - Jul 2022Culver City, Ca, UsBuilt and led the marketing team at PacketFabric, a leading SaaS-powered network connectivity provider. In my time there, we executed a complete ground-up build of corporate and solution messaging, brand, website, marketing ops, product launch process, analyst and media relations, thought leadership, content marketing, digital and field growth marketing, and hit our pipeline goals. During my time, we also acquired and integrated a cloud storage provider called Rstor which we relaunched under the PacketFabric brand. I finished my mission at PacketFabric in mid 2022 as PacketFabric prepared to merge with Unitas Global, which was completed in March 2023. -
Vice President MarketingSinefa (Acquired By Palo Alto Networks) Feb 2020 - Mar 2021Santa Clara, Ca, UsBuilt and led marketing for this Series A startup to a successful acquisition. Created new messaging, up-leveled the brand and brought it from obscurity to leadership, built and maintained solid content pipeline. Started AR and achieved Gartner Market Guide recognition. Built Demand Gen team that architected a powerful martech stack and solid DG programs that drove escalating sales growth. Launched fruitful ABM initiatives. Helped founders to build towards a successful exit with Palo Alto Networks. -
Vp Product MarketingThousandeyes (Part Of Cisco) Oct 2017 - Jan 2020San Francisco, California, UsLed product marketing at ThousandEyes for its enterprise growth phase that led to a unicorn exit. Re-imagined and implemented messaging to target G2000 enterprises. Built world-class team with top talent that are leaders, industry spokespersons, and accomplished public speakers. Powered new phase of sales enablement, led sales messaging build-out. Established technical marketing function that brought substantial new demo capabilities to the field. Initiated and built industry-leading, data-driven Internet and cloud performance research and thought leadership. Formulated and led cross-functional, PMM-led Internet and cloud outage rapid response team that drove significant media attention. Started and drove SEO practice that multiplied organic traffic. Up-leveled AR engagement, influenced market analysis. Served as key media spokesperson. Loved every minute. -
Vp MarketingKentik Sep 2015 - Oct 2017San Francisco, Ca, UsI served as the foundation marketer at Kentik, building the demand generation, PR, AR and social media, SEO/SEM, marketing stack and operations, data strategy, product, content, technical marketing and event marketing from a near cold start. Supported our rise to 6x growth in 2016 and beyond, hitting defined revenue contribution and pipeline goals, and generating $10M+ in ARR pipeline in first 12 months. Gained Gartner Cool Vendor, Forrester Breakout, Ovum On the Radar and IDC Innovator recognition. Built team including demand gen, digital production, program management, technical marketing; developed new young talent. Built the foundation for ABM. -
Vice-President, MarketingQuali Feb 2013 - Sep 2015Austin, Texas, UsResponsible for worldwide marketing at the industry's leading supplier of DevOps cloud orchestration software for hybrid IT infrastructure, SDN & NFV orchestration & validation, continuous integration & delivery, and lab management. -
Vice-President, Marketing And Product ManagementPacket Design Inc. (Acquired By Ciena) Sep 2004 - Feb 2013Responsible for marketing and product management at Packet Design, which was founded by serial entrepreneur Judy Estrin and provides an innovative IP/MPLS & SDN routing and Netflow traffic analytics platform that delivers network management & network planning applications and solutions to carriers, mobile operators, cable MSOs, and a wide variety of enterprise verticals and government/military agencies.
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Sr. Director, Product ManagementCosine Communications 2002 - 2004UsLed product management, product marketing and product strategy for the first widely deployed, carrier-class cloud-based virtualized network services. -
Director/Gm, Radius Product GroupLucent Technologies Sep 1997 - Sep 2000Espoo, Southern Finland, FiGeneral Manager for a "software startup" within the Remote Access Business Unit, including engineering, QA, product management, product marketing, and sales/SE overlay team. Acquired and integrated Pario Software Inc. into the team and released the first carrier-class, commercial RADIUS/AAA server product on the market called NavisRadius, with an innovative platform + programmable PolicyFlow plug-in architecture for speeding service creation, that was adopted by many tier 1 carriers. NavisRadius and VitalAAA have now been merged into a new product called MotiveAAA,http://www.lucentradius.com/ -
Director, Product ManagementLivingston Enterprises (Acquired By Lucent Technologies) Sep 1995 - Sep 1997Led and executed product management and product marketing for pioneering Internet access infrastructure solution provider that brought the Internet's first widely deployed access and CE routers to market.
Alex Henthorn-Iwane Skills
Alex Henthorn-Iwane Education Details
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Punahou SchoolDegree In Ka Punahou Ohana -
University Of California, BerkeleyFrench Literature
Frequently Asked Questions about Alex Henthorn-Iwane
What company does Alex Henthorn-Iwane work for?
Alex Henthorn-Iwane works for Inter.link
What is Alex Henthorn-Iwane's role at the current company?
Alex Henthorn-Iwane's current role is VP Marketing, fractional.
What is Alex Henthorn-Iwane's email address?
Alex Henthorn-Iwane's email address is al****@****yes.com
What is Alex Henthorn-Iwane's direct phone number?
Alex Henthorn-Iwane's direct phone number is +141551*****
What schools did Alex Henthorn-Iwane attend?
Alex Henthorn-Iwane attended Punahou School, University Of California, Berkeley.
What are some of Alex Henthorn-Iwane's interests?
Alex Henthorn-Iwane has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.
What skills is Alex Henthorn-Iwane known for?
Alex Henthorn-Iwane has skills like Product Management, Product Marketing, Strategic Partnerships, Cloud Computing, Enterprise Software, Marketing Strategy, Start Ups, Solution Selling, Strategy, Business Development, Online Marketing, Networking.
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