Accountable for aligning sales strategies with operational efficiencies to drive revenue growth. Lead sales teams in cultivating business opportunities and managing client relationships. Additional responsibilities include forecasting, performance metrics, and sales initiatives. Specialize in supporting companies in launching new products or platforms within both B2B and CPG retail industries.Strategy and Business Development • Act as a thought partner for company leadership. • Provide input and direction on key strategic decisions.• Provide insights initiatives that drive long-term growth and profitability.• Guide company leadership on short term and long-range goals.• Account Management: Strategy & Business Development.

Business Development: Operations & Financial Strategy • Execute our retail revenue and new product development strategy • Oversee our merchandising platform for all retail store fronts• Manage our manufacture & customer relationships • Analyzes and control expenditures to set budget expectations• E-Commerce: Manage process and program execution (Amazon & Website Platform)

Business: Retail Development • Responsible for building the retail strategy for True Organic's market development • Lead our strategic national & regional sales planning efforts across all platforms o National Accounts, Regional & Distributors o Amazon – National Strategy • Build relationships with industry stakeholders across our national and regional customer platform • Development of selling approach centered around our certified organic ingredients and inputs • Educate customer base (All Levels) around our ethically-sourced, premium organic ingredients • Partner with research & development to fully understand how our formulas enhance soil health, food safety, and contribute to the regenerative agriculture that make True the industry standardBrand Development / Marketing: Retail & Ag • Oversee the development and implementation of our brand & marketing strategies• Budget responsibilities for our sales, operations, brand, and marketing programs• Partner with Operations, R&D and Finance to drive strategic alignment

Sales & Operations, West Region • Region responsibility includes 10 direct reports and 1100 in-direct employees• Western/Southwest states (17) with customer revenue of $700m in retail sales & $450m in invoice orders & a P&L responsibility of $35m Sales & Operations Responsibility • Field Sales, Mass, Grocery, Independent Hardware & E-Commerce. • Built a strategic operating plan to include all the components of staffing and recruiting across the region

Director: Texas Market Market Manager : Houston