Alex Herron Email & Phone Number

San Diego, California, US

Los Angeles, CA, US

Los Angeles, California, US

At the Los Angeles Tourism and Convention Board (formally Discover Los Angeles) I led the international communications team and oversaw the execution of our global communications strategy across our key international markets. Los Angeles is a city unlike any other; a city of stories and storytellers. My job was to tease out those stories that would best.

New York, US

• I led a number of accounts in H+K’s L.A. office, overseeing large teams and developing integrated communication campaigns for some of the world’s largest and most exciting companies. The breadth of work I took on.
• Managing Accounts: I ran several multi-million dollar accounts where I crafted the campaign strategy, coordinated across international markets, managed large teams and budgets and oversaw the execution of tactical.
• Directing Digital: I directed the social media strategy on three accounts, managed social media influencer campaigns, digital ad buys, content calendars and more.
• Creating Content: I created engaging, tailored content including executive speeches, press releases, advertorials, social media posts and op-ed articles.
• Winning New Business: I was heavily involved in new business pitches since I started at H+K and actively reached out about new opportunities, securing multi-million dollar RFPs. In my last year I pushed through three.
• Developing Crisis Communications: I managed the day-to-day crisis communication programs, ran media training workshops, drafted holding statements and developed crisis manuals.

New York, US

• I worked in the H+K Shanghai office for two years where I got great exposure to the marketing challenges of international companies breaking into China and how the local media operated. Core responsibilities included:
• Led key accounts including Brand South Africa, HSBC and New Zealand Inc. Work involved drafting budgets, client and stakeholder liaison, team coordination and overseeing execution of deliverables
• Developed and implemented communications strategies for new and existing clients
• Planned, coordinated and managed successful events, including the Prime Minister of New Zealand’s visit to Shanghai, attended by 300 guests and over 40 journalists
• Drafted content including global press releases, speeches, internal communications and social media
• Contributed to successful results for both the firm and our client partners. This includes achieving a record advertising value equivalent for the annual South African Expo in Shanghai

• Managed a team of editors and foreign contributors to create and publish Hangzhou’s most comprehensive English-language magazine and its only English-language newspaper. The work covered every step of the magazine’s.
• Editorial skills – Planning, researching, writing and editing articles
• Organisational skills – Directing the editors, contributors and design team plus organising events to a tight deadline
• Communication skills – Networking and marketing the magazine with the local community
• Presenting skills – Organising and hosting marketing and charity events within the city

• Web International are one of the largest English-language school franchises in China. Responsibilities included:
• Teaching English to adult students with a wide proficiency range, from beginner to advanced students
• Writing lesson plans and teaching materials for corporate and salon classes
• Tutoring and mentoring new teachers, giving feedback and helping them to engage with the students
• Hosting school parties and marketing events

Profile Business Intelligence (PBI) publishes bespoke reports for developing countries and manages the launch events and conferences of these reports. Main responsibilities included event management, speech writing and the commissioning and editing of the articles for the reports. Responsibilities included:- Commission, write and edit articles- Organise.

Norwich, Norfolk, GB

• Archant Life East is one of the largest publishing houses in East Anglia. I first began working at Archant on a work experience placement as a writer and was then offered more challenging responsibilities. The.
• Researched and wrote articles
• Interviewed and built contacts with prominent members of the community
• Planned future editions of the magazines
• Commissioned other writers and photographers

Bachelor Of Science - Bs, Psychology

Nctj, Journalism