Alex Hipp Email and Phone Number

Returning to WWE 9 years after my summer internship in 2010, I now oversee the management of key WWE partnership accounts including 2K Games, Constellation Brands, DraftKings, Applebee's, DoorDash, Mattel, Snickers, Nissin, New Era Cap, Adidas and more. From strategy to execution, I deliver wide ranging marketing campaigns to drive desired account goals. Contractual deliverables often include leveraging custom WWE assets through WWE Superstar talent based shoots and appearances, television and network broadcast branding, experiential activation at on-site events and PPV’s, original content creation featured through digital, social and gaming channels, etc. These efforts led to 2023 specifically being the highest grossing revenue year in WWE history. Also notably, my work has led to successful and record breaking partnership campaigns at the 2020-2024 Royal Rumble, WrestleMania 36-39 and other global Premium Live Events. I also assisted the team on the Coca Cola account as a lead actor in their Coke Energy brand commercial which has amassed over 2.8 million views across designated platforms.

I developed and conducted New Era Cap marketing initiatives as it relates to the basketball, arena sports, college, motorsports and entertainment category products. Projects that I have managed or directly supported include multiple on site activations at major events like the 2016, 2017 and 2018 NBA All Star Game weekend, Daytona 500, NCAA Men's Basketball Tournament, E3, New York Comic Con, ComplexCon, etc. Responsibilities also include developing the marketing assets that supported AEG's release of the limited edition Kobe Bryant premium New Era caps, creating social and e-commerce focused content for all relative categories, retailers and external partners both in-house and onsite, and leading new partnership marketing development for our entertainment category licenses which include Marvel, Lucasfilm, Warner Bros, Disney, Nickelodeon, WWE, EA SPORTS, Activision, 2K Games and more. After my first year with the company, I was promoted from Coordinator to Assistant Manager in 2017.

I aided MasterCard's Issuer and Golf teams in developing and managing new, tailored experiential marketing activation plans, strategies and deliverables for on-site execution at MasterCard sponsored events. These events included various national bank engagements within the sports, culinary and entertainment industries as well as PGA TOUR golf tournaments like The Barclays and the Arnold Palmer Invitational Presented by MasterCard.

I managed and assisted with global marketing projects for the EA SPORTS NBA LIVE video game series. Management related responsibilities include direct work with promotional video concepts, brand messaging for assets, website marketing content, and the daily execution of cross-functional activations as they relate to the campaign. During my time with EA, our team worked tirelessly to successfully raise positive public sentiment of NBA LIVE 14 by 55% since the title’s launch date while continuing to develop and conduct an effective marketing plan to build momentum for the October 28, 2014 release of NBA LIVE 15 on the PlayStation 4 and Xbox One consoles.

In Sydney, NSW Australia, I handled all account based dealings with the ABL and MLBI's national sponsors. This included servicing, managing and activating all aspects of each sponsor's contract effectively while acting as a liaison between the sponsors, MLBI officials, ABL league representatives and each ABL team's managers. My efforts in Australia not only led to a substantial growth in the sport’s domestic and international popularity but made national history by bringing the 2014 MLB Opening Day Series between the Arizona Diamondbacks and the Los Angeles Dodgers to Sydney. This was the first time ever that an official MLB regular season game or series was played in Australia.

I developed and implemented creative marketing strategies in order to sell Connecticut Sun ticket packages to potential groups, season ticket holders, and other individual consumers throughout the WNBA offseason.

I started my role with the Sound Tigers (now the Bridgeport Islanders) as a communications assistant but was promoted within 2 months to work for the sales department as well. There, I created and prepared various media projects for upcoming home games, sold ticket packages, promoted the team at local community events, and performed game day operations at the Webster Bank Arena. I also worked directly with the New York Islanders during their game with the Boston Bruins.

For the Indiana University football and basketball games and events, I worked for the Event Services department to happily assist and control those who are in attendance. Duties included ushering, ticket sales, and security.

I wrote fantasy sports articles for IUSportCom during its first year as an active website. I was the site's first fantasy sports writer as most of my articles covered the 2010 baseball season. IUSportCom has since grown to become one of Indiana University's most active websites for student sports writers.http://iusportcom.com/

During my time with WWE in Stamford, CT, I helped promote and assist in the process of selling tickets for the multiple global events that are held each week. Tasks included work with invoices, merchandise requests, sales reports, TV commercials, press kits/amps and media cards. Work was done directly with staff at Stamford headquarters and 9 additional WWE global promoters.

The event was a five day college basketball fan festival that included sponsored interactive games and contests, concerts, autograph signings, and the 2010 NCAA 3-Point Contest and Slam Dunk Contest. I worked directly with fans of all ages at multiple interactive gaming and information stations to help promote the 2010 Final Four weekend in Indianapolis.

I worked directly with Force Fitness to organize an exercise based fundraising event designed to raise awareness for the Coach Hep Indiana Cancer Challenge. I specifically teamed up with the Indiana University Athletic department and the city of Bloomington to promote the event and gather participants.

I was given the opportunity to work with the Indiana Pacers through Pacers Sports and Entertainment to sell tickets for the team’s home games. I worked directly with Indiana University students and various national sponsors and Indianapolis based companies in order to sell tickets.