Responsible for digital technology, content strategy, user experience (UX), search engine optimization (SEO) and analytics with a focus on ecommerce and brand-building across world's leading audio brands including Denon, Bowers & Wilkins, Marantz, Polk and Definitive Technology as well as Masimo's new consumer health division.- Leading replatform, redesign and restructure of Denon, Polk, Bowers & Wilkins, Marantz and Definitive Technology.- Crafting customer-first web experience for many of the world's most iconic consumer electronics (CE) brands.- Spearheading new development of website enhancements.- Revamping approach to product and overall digital content with customer-first lens.- Leading high-performing team.- Rebuilt organizational culture.- Developed new processes for more efficient web and site production.

Responsible for content strategy, user experience (UX), search engine optimization (SEO) and analytics with a focus on ecommerce across world's leading audio brands including Denon, Bowers & Wilkins, Marantz, Polk and Definitive Technology.- Replaformed, redesigned and restructured the website and DTC experience for the iconic Bowers & Wilkins brand.- Strategically implemented dozens of large website enhancements across Denon, Polk, Bowers & Wilkins and Marantz in time for key holiday season while replatforming and redesigning multiple brand websites.- Delivered stellar results in critical Q4 holiday despite unprecedented macro-economic headwinds.- Oversaw automation and foundation of insightful and purposeful reporting dashboards.- Absorbed and reinvigorated high-performing team.- Created efficiencies across user experience, web development and search engine optimization, significantly reducing costs while maintaining and exceeding key metrics.

Responsible for content strategy, user experience (UX) and search engine optimization (SEO) with a focus on ecommerce across world's leading audio brands including Denon, Bowers & Wilkins, Marantz, Polk and Definitive Technology.- Replaformed, redesigned and restructured the website and DTC experience for legendary Denon and Polk brands.- Implemented hundreds of large website enhancements across Denon, Polk, Bowers & Wilkins, Marantz and Definiteive Technology websites.- Led a CRO AB testing program to full maturation, implementing dozens of winning tests which improved conversion rate across key portions of the customer decision journey.- Revamped internal focus to data-driven website enhancements.- Overhauled critical areas of all brand websites including homepage, product listing pages (PLP), product detail pages (PDP), cart and checkout.

Responsible for global content and advertising creative for the eCommerce division of the world's #1 PC manufacturer.- Content strategy lead across consumer, gaming, and small business segments. - End-to-end leadership of first centralized, dedicated worldwide media campaign for company's small business eCommerce store

Responsible for the overall North America content and advertising creative as well as social media for the world's #1 PC manufacturer. - Content strategy lead across consumer, gaming, commercial and small business segments. 2019 Holiday performance for Lenovo.com set new records for site visits, revenue and engagement rate. - Advertising creative lead for consumer, gaming, commercial and small business segments. Tripled the YOY number of campaigns.

Responsible for the overall North American social media strategy and advertising creative of the world's #1 PC manufacturer. - Strategy lead for North America consumer, business and small business segments- Advertising creative for consumer, business, small business and gaming segments- Social media and advertising creative budgets- Social media analytics expert- Best-in-class engagement approaches

Managed North American consumer social media platforms for the world's #1 PC manufacturer.- Community management lead for North America social media accounts- Best-in-class engagement strategies earned direct praise from thousands of customers.- Monitored, analyzed and responded to customer discourse- Social media advertising lead- Advertising creative produce- On-site social media lead for key North America events

Managed, developed and implemented social media, blog, website, email, PR and sports marketing strategy for one of the world's leading manufacturers of speakers and headphones.- Developed and implemented social media and creative web strategies for Klipsch, Jamo and Energy brands. - Managed social media platforms (Facebook, Twitter, LinkedIn, Google+, Instagram, Vine, Pinterest, YouTube, Flickr and community forums). Grew social communities from dozens to 300,000+.- Managed, developed and budgeted social advertising- Served as brand voice/spokesperson on social media, website and the world's largest branded OEM branded audio forum. Earned payment-free promotions with stars like Elijah Wood.- Helped run world's largest OEM branded audio forum- Produced and managed consumer email marketing strategies- Wrote social media copy, product page descriptions, blog articles, press releases and more. Copywriting earned callouts from publications like TIME- Led for sports marketing relationships including Andrew Luck, Robert Mathis, Roy Hbbert, Indianapolis Colts, Indiana Pacers, Sarah Fisher Hartmann Racing. NBA named Klipsch's activation with Pacers second best sponsorship activation in 2015.- Created digital ads across static, animated and video placements- Wrote SEO blog content that earned page 1 ranks- On-site event lead for major consumer electronics events like CES and CEDIA - Organized and participated in video and photography asset production- Photographed brand events

Managed and developed social media platforms and website content one of the world's leading manufacturers of speakers and headphones.- Responsible for social media content on Klipsch, Jamo and Energy social media accounts- Established accounts and significantly increased fanbase - Managed social media advertising spend- Online merchandising for Klipsch.com, Jamo.com and Energy-Speakers.com as well as third party retailers like Amazon, NewEgg, BestBuy, etc.- Assisted in management of sports marketing relationships- Produced email blasts- Created digital assets for advertising

Managed the website, social media accounts and public relations for a member sport of the United States Olympic Committee.- Responsible for organization’s website and social media networks- Wrote editorial articles, live tournament coverage, and tournament recaps- Produced webcasts and promotional materials (newsletter, graphics, posters, videos)- Earned USATH publicity in both printed and online avenues - Tracker for American athletes abroad, relayed information to USATH coaches- Press Officer for the USOC at the 2011 Pan American Games in Guadalajara

- Focused on development of youth team handball programs- Established team handball programs in over 20 schools, clubs, and park districts- Coordinated volunteers for major event (Poland vs. Germany) at UIC Pavilion - Assisted PR manager with gameday operations, editing, posting, and other functions- Wrote articles for www.usateamhandball.org

Managed the website, social media efforts and in-game digital activation for a minor league affiliate of the Texas Rangers.- Developed website content- Lead for social media accounts (Facebook and Twitter)- Created graphics- Wrote articles, newsletters, and press releases- Produced four editions of 64-page program, advertisements and other promotional materials- Ran scoreboard, music, jumbotron graphics and even pitched in as PA announcer.- Phone and online sales experience

Managed website, social media and in-game digital activation for a Major Indoor Soccer League club.- Responsible for content on the team’s website- Managed team's social media platforms- Wrote articles and press releases- Assisted in gameday operations

Sports Writer – soccer, tennis, baseball, and opinion pieces- Learned to meet specific deadlines- Learned to write creatively despite sometimes mundane topics

- Writer for FC Dallas blog and twitter - Production of filmed pieces (interviewing and filming)- Assisted press on Game-Days (fact-finding, game notes, etc)- Helped write press releases and form profiles regarding incoming and outgoing players