Alex Homburger Email & Phone Number

State Of São Paulo, Brazil

Led three distinct areas within the marketing sector: market intelligence/analytics, portfolio strategy/innovation, and e-commerce/direct to consumer. Management of 5 people and direct report to CMO and CEO.• Generation of dashboards, data and insights for sales and marketing. Generation of performance reports for CEO and investors.•Revamp and integration of five different brand’s e-commerce platforms.•Coordination of direct-to-consumer online marketing campaigns.•Strategic and operational plans for the company’s portfolio (channels, pricing, trade marketing, etc.)•Owner of the company’s innovation pipeline, acting as the PMO for new product launches and coordinating the operations and brands teams efforts.

São Paulo, Brasil

Led the wine business unit (overseeing all marketing, trade marketing, and product strategy for the category).•Coordination of marketing and trade marketing campaigns.•Rebranding of our wine brand.•Relevant brand equity growth via influencer marketing, activation in major events and PR.•Innovation pipeline for the wine category.

In early 2019, after gaining experience in the consumer goods industry, I’ve embarked on my entrepreneurial journey and founded Vivant Wines, a pioneering wine company in the segment of canned wines in Brazil. In three years of operations, I’ve managed to expand the brand to every state in the country (27), placing the products in major national retail chains, supermarkets and e-commerce platforms. After three years, Vivant established itself as the category leader with over 50% market share and was incorporated by the Better Drinks group in a merger operation. • Led the company from scratch to over R$10 million in annual revenue • Successfully led three fundraising rounds, raising over R$7 million in investments from strategic investors. • Established and served as the president of an advisory board composed of renowned C-level professionals from major organizations and a former federal government minister. • Managed a team of 30 people from different areas: sales, operations, finance, etc. • Developed strategic partnerships with some of the largest companies in the country, such as AB Inbev, Ball Corporation, etc.• Led the brand through an entire M&A process (exit).

São Paulo

Selected amongst 16 candidates out of over 30,000 applicants, I’ve worked at four different areas as part of a job rotation program. Also underwent two months of training that covered topics such as leadership, self-awareness, public speaking, project management, and more.Area 1: Trade marketing department. Successfully led a project to implement a sales and trade tracking software in 5,000 points of sales across Brazil, generating relevant performance information for sales and business units.Area 2: Distribution department, where I was responsible for creating a training portal and materials for the employees of Nestlé's 56 distributors in Brazil.Area 3: Beverages business unit, leading the creation of a direct to consumer subscription milk platform, a wearable product launch from one of Nestle’s brands and a logistics project for trade assets.Area 4: E-Business department, responsible for the development of Nestlé’s new B2B sales website and app.

Rio De Janeiro Area, Brazil

Acted as an intern in the Strategic Planning and Insights department, the market intelligence sector of the Marketing unit. Responsible for analyzing the company's performance and its brands, monitoring sales performance and competition in different regions of the country using statistical data and market research. The goal was to generate official performance reports and provide insights used for strategic decision-making.

Rio De Janeiro Area, Brazil

Rio De Janeiro Area, Brazil

Rio De Janeiro Area, Brazil

Project creation and management in the social business area. Has worked or leaded projects such as:- Consulting for a consumer goods business created by former inmates- New venture creation for women empowement - Education program, teaching english and computer skills, for teenagers living in zones of risk.

Master Em Ciências Do Consumo, Business Family And Consumer Sciences/Human Sciences

Creative Thinking And Organizational Success

Short term innovation course at Harvard Summer School

Bachelor Of Business Administration (Bba)

Bachelor Of Business Administration (Bba), Exchange Student