Alex Horvitz Email & Phone Number

Boston, Ma, Us

Dublin 2, Ie

Software & Platforms Industry

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Put Me In!'s mission is to increase access to recreational and competitive sports for Children of Incarcerated Parents (“CIPs”) by providing recurring annual financial aid grants.Learn more at putmein.org

San Francisco, Ca, Us

Glendale, California, Us

Struct Club elevates fitness through structured, music-inspired workouts powered by a global community of professional fitness creators. Struct Club simplifies fitness choreography for fitness instructors with a seamless creation, monetization, and distribution tool for workout plans to music, while providing their clients with superior at-home, music-based, customizable workouts.

Bodhi & Ride is Melbourne’s largest indoor cycling company with three studios across the city. Conducted market research to understand factors contributing to customer churn and developed a set of recommendations for mitigation.Worked studio front of house and supported management of studios.

Dublin 2, Ie

Communications, Media, Technology (CMT) Strategy

Dublin 2, Ie

Dublin 2, Ie

Sydney, Nsw, Au

Sydney, Nsw, Au

Boston, Ma, Us

- Coordinated brand partnerships to bring them to the Tufts campus with brands like Boundless, Vineyard Vines, Red Bull and UNREAL candy- Organized and planed sponsored events like the Back to School party in Fall 2012 for which we collected $2,500+ in donations- Planed, organized and managed content to hercampus.com/tufts.- Managed social media accounts to keep them updated with the newest HC Tufts content.- Led a team of 20+ Tufts students.

Boston, Ma, Us

- Published articles on trends, products, current events in the beauty industry- Organized weekly calendars for the blog- Assisted editors with outreach for product features

Boston, Ma, Us

- Directly managed clients such as Bing, College Prowler, and DoSomething.org to organize promotional programs- Re-branded Her Campus YouTube channel – filmed and edited videos for clients such as Victoria’s Secret PINK, Intel and Bing- Negotiated with companies such as Boloco, FreshCity, and Georgetown Cupcakes, and secured them as sponsors – followed up with in-kind trade coverage on social channels- Assisted in planning (venue search, product and sponsor research) and executing Intel & Her Campus’s the First Ever Intercollegiette Conference in NYC

Dublin 2, Ie

- Implemented new fraud detection application for a large commercial bank holding - Collected content and organized information in order to create quick reference guides for business users - Contributed to functional workstream by assisting with communication planning, drafting and deployment- Conducted industry research and created key deliverables for a new Accenture capability- Assisted in the planning of intern events for the Boston-based interns and analysts - Received official FICO Falcon training

Panhellenic Council is the governing body for all sororities on the Tufts campus.- Branded and implemented a cohesive marketing strategy for formal sorority recruitment - Developed marketing plans for various campus events throughout the year - Created social media strategy to increase awareness about Panhellenic Council and increase engagement with the council by the campus

- Planned various events for the Greek community on campus, including philanthropic events - Led the Extension Committee, which was put together to select a new sorority to start a chapter at Tufts

Mitokyne is a biotechnology start-up focused on treatments for mitochondrial diseases.- Collaborated with CEO and executive team to conduct research and create a logo for the company- Used crowd-sourcing tool LogoTournament.com to generate ideas for logo

Alpha Phi (Zeta Theta chapter) is a sorority at Tufts University with 110+ sisters and a 13-person executive board.- Led the marketing department by holding organized weekly meetings and brainstorming sessions to increase awareness about Alpha Phi around campus- Coordinated apparel designing process for entire chapter - Implemented a social media plan to drive online engagement - Designed imagery for various philanthropy and recruitment events

- Reported campaign results, optimize them with recommendations, and create client deliverables displaying results for clients such as Harvard Pilgrim Health Care, Reebok, and IBM - Conducted research used to pitch and sign on a new account, SDL- Heavily researched and selected influencers for a pitch to a well-known technology company - Collaborated with creative team to create a holistic strategy for a pitch to a well-known apparel company- Attended weekly status meetings and pulled campaign analytics to develop strategic plans for clients- Worked with agency marketing team and created company backgrounders for new business pitches

SwagYard.com is an e-commerce resale startup website for all things lacrosse allowing players to buy and sell one-of-a-kind gear.- Designed creative, product-featuring emails and deploy them to the company’s 3,000+ recipients - Managed customer relations and all of the company’s social channels - Worked with partner, Crooked Arrows movie, on integrated marketing and product fulfillment

- Assisted in merchandise sales/shipments for the movie. - Handled the email account for the online store. - Assisted with customer service.

Master Of Business Administration - Mba

B.A. Economics And Psychology, Minor: Mass Communications And Media Studies

Education record