Alex Hubert Email & Phone Number

Warren, Mi, Us

Warren, Michigan, United States

Rochester, New York Metropolitan Area

Partner with 18 Chevrolet dealerships to drive operational excellence and grow DMA market share leadership to 21.4% CYTD• Emphasize the importance of inventory management leading the District to an Inventory Turn Rate of 54.9% - #2 in the NER• Participate in Dealer Pilot Order Studies and Next Gen Order Workbench Pilot to support Order Fulfilment and Marketing teams• Support dealer contractual activities including Buy/Sells, Dealer Interviews, Ownership/Successor Changes and Facility Projects• Engage with Agency 720 and regional marketing contacts to spearhead Chevrolet’s involvement in the 2023 Rochester Auto Show• Educate dealership management and implement processes to drive District My Rewards Enrollment Penetration to #1 in the region

Greensboro, North Carolina

• Supported 17 Chevrolet dealerships in Greensboro market resulting in 105.4% of new vehicle sales objective through June 2021• Leveraged vehicle ordering resources to improve inventory mix driving Chevrolet Truck market share leadership in 2020• Partnered with Accessories TSM to develop accessory sales strategy resulting in #1 regional rank for CYTD PNUR of $691• Collaborated with GM Financial team to onboard multiple Chevrolet Dealerships in GMF Floorplan Test Drive• Increased understanding of EV program strategy and adoption and executed 3 additional EV Participation Agreements in 2021

Raleigh, North Carolina

• Responsible for 18 Chevrolet dealerships across 3 states driving a 1.1% increase in total GM retail sales from 2018 to 2019• Supported 4 LMAs resulting in Silverado LD Pickup share passing Ford F150 in Raleigh, Wilmington and Greenville markets• Consistently achieve Chevrolet consensus target resulting in a 180.5% attainment through December 2019• Executed DP2 Quarterly Contact meetings and submitted Dealer Action Plan on behalf of Zone Manager

Alpharetta, Ga

• Completion of 6-month developmental program structured to prepare candidates for District Manager assignments• Rotated through key positions and projects to gain insight on retail sales strategy, dealer network, vehicle order and purchase processes and business management• Distributed key month-end sales reports to appropriate regional contacts• Completed over 160 General Motors Center of Learning courses to supplement product, program and industry knowledge• Provided support during April Cycle 1 consensus to ensure all dealerships had submitted and approved consensus prior to deadline• Collaborated with Buick Regional Marketing Manager to identify optimal order configurations for Enclave, Envision and Encore

Detroit, Mi

• Acted as the primary point of contact for the Dealer across GM sponsored digital initiatives and facilitated the integration of Chevrolet’s Go to Market strategy• Analyzed inventory data and performance trends to support pre-established zone goals• Partnered with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities• Increased dealer usage of GM Website Personalization by 21% YTD and consistently exceeded South East Regional Benchmark• Collaborated cross-functionally with GM Integrated Data and Analytics Team to pilot and support the launch of key Tableau reports including The DDM Dashboard and Dealer Digital Shopping Assessment

Detroit, Mi

• Develop and implement customized digital marketing campaigns for automotive dealerships across the United States• Frequently review and analyze results with clients to provide a comprehensive understanding of investments• Ensure clients are well versed in digital strategies including SEM, SEO, Local Search, Programmatic Media and website platforms• Identify patterns in performance metrics and make recommendations to generate results that align with dealership goals• Leverage new products to increase dealership investment while retaining current client base

Ferndale, Michigan

• Prospect and educate Tier 1 and Tier 3 automotive organizations to obtain new business relationships• Provide consultative feedback and direction regarding OEM co-op programs such as GMiMR, Ford DAS and Chrysler PAP• Conduct competitive and market analysis to develop campaigns that generate optimal results• Frequently review and analyze results with clients to provide a comprehensive understanding of investments• Optimize campaigns to effectively achieve specific business goals set by client• Utilize media assets provided by OEM or individual dealership to reflect specials or vehicles of focus

East Lansing, Mi

•Establish customized monthly revenue goals for 12 account executives in order to achieve annual revenue exceeding $1 million•Recruit, train and inspire account executives in order to ensure a fluid, and organized working environment•Managed a dynamic working environment with the introduction of a new newspaper format, size and product pricing•Develop and manage customized promotions that appeal to numerous clients resulting in revenues exceeding $100K•Compose individualized prospect lists for account executives to guide sales efforts•Cultivate relationships with existing clients and provide relevant needs analysis to further understand campaign objectives

East Lansing, Michigan

•Acted as an effective liaison between over 30 new/existing clients and the print, digital and outdoor products available•Implemented solution based sales tactics in order to maintain and establish positive relationships with clientele•Collaborated with creative department to compose ad content that aids in effective communication with desired market segments•Cold called various new businesses resulting in future long term relations

Bachelor’S Degree, Advertising, Management

Activities and Societies: Michigan State University Advertising AssociationDeans List: Fall 2012, Spring 2013, Fall 2013, Fall 2014.

Master Of Business Administration - Mba