Lead the planning and implementation of marketing activities to grow Marquette Energy Analytics’ business in the energy industry.• Continually evaluate and understand MEA’s market opportunities, and how to take betteradvantage of and capitalize on those opportunities.• Conduct market research to identify new customer and revenue opportunities.• Gather and analyze industry information, consumer behavior, voice of the customer, and otherrelevant data.• Plan, organize, and manage industry events such as the Gas Forecasters Forum and industry-related webinars• Plan and create the materials to support conference/convention participation (e.g. brochures,conference displays, flyers, and tchotchkes).• Manage all external marketing campaigns.

Ability to collect, analyze, and deliver reports on how marketing campaigns are functioning. Successfully maintaining the website, which includes curating relevant content (Blogs, Webinar Recordings, industry-relevant email campaigns, etc.) and harnessing SEO.Work with internal and external sources to source content.Develop new strategies to reach prospective and current client base via multichannel marketing. Work with customers to source and publish testimonials.

Modernized digital brand image, developed a new website and social media plans.