- Manage all social media accounts on Instagram, Facebook, and Twitter for a total of over 1,000,000 followers. - Create static image designs and video reels content for brand social media accounts.- Write fun, engaging marketing copy with strong calls to action that aligns with the brand’s voice for multiple marketing channel activations. - Demonstrate complete ownership of the mobile push notification and in-app messaging channels—from strategy and planning all the way through to implementation. - Work cross-functionally with creative, content, sales, engineering, and product teams.- Re-hauled the channel marketing reporting framework to be more organized, consistent, visual, and comprehensive for company stakeholders.

Own all aspects of D2C communication and e-commerce site management.- Plan, design, + implement campaign and automated email marketing- Establish, plan, + own SMS marketing as a new revenue channel- AB test EVERYTHING + use data to inform decisions- Manage, maintain, + design the website through ShopifyPlus- Helped to increased overall e-commerce revenue by 78% in 2020 vs. 2019- Build strategy for social media channels and oversee the team’s social media manager

Manage + run all social media accounts, ambassador program, and all email marketing.- Create marketing plan and strategy across all channels - social media, email, + site.- Generate creative, engaging content daily to share on Instagram + Facebook- Develop + implement campaigns to further brand goals - Built and managed a mission-driven ambassador program with 1500+ members

Create + run multiple social media accounts + design assets for merchandise, ads, email, + more.Started as an intern ready to learn + work hard. Found areas in the business I could help grow.

Design materials for print and digital - Design varying sizes of learning materials – print and digital (e.g. cards, books, boards, logos, interactive PDFs, and more) - Developed the ability to juggle multiple projects at once under tight deadlines - Worked with different companies style guides – developed the abilityto adapt my design approach based on the wants/needs of the client - Became very well practiced in InDesign and Illustrator

Music festival ticketing start up company.Started as a ticket purchase representative and was promoted after 3 months to Merchant Risk Operations department. - Use problem solving skills and attention to detail to workand analyze fraud trends and transaction disputes. - Trained interns and temporary employees and assigned daily tasks.

In AdWorks I developed real world advertising experience by working with real advertising agencies in the valley and dealing with real brands as clients. I acted as a project manager and led a campaign project for a backpack company- we conducted research, came up with a big idea & 2 campaign concepts, created 10 banner ads, & pitched to an ad agency with the goal of reaching a new target audience.I also gained design experience by designing logos for multiple companies & designed banner ads for a digital campaign.

Used innovative marketing strategies to promote campus events (Homecoming, Devilpalooza, & Third Thursday)Arizona State's Programming and activities board organizes and promotes all major campus events including homecoming, tailgating, and campus music events like Devilpalooza. Within PAB, I was the marketing lead and part of the founding team for Third Thursday - a street fair styled event for students to showcase their art & talent. By being the marketing lead for this events, we got over 500 students to attend the first event & increased attendance by at least 75 students every month after.Within this position I also promoted campus events through social media planning in Hootsuite (Twitter, Instagram, Facebook, Snapchat) and designed and distributed promotional materials such as logos, stickers, flyers, posters, and info-graphics.