In this role, I lead consultative projects for companies focused on transformation and growth:- Developing and implementing data-driven growth strategies to achieve business goals and accelerate results- Analyzing market trends, competition, and consumer behavior to identify new growth opportunities- Leading process optimization and adopting best practices to ensure consistent and sustainable business performance- Collaborating closely with internal teams and clients to… Show more In this role, I lead consultative projects for companies focused on transformation and growth:- Developing and implementing data-driven growth strategies to achieve business goals and accelerate results- Analyzing market trends, competition, and consumer behavior to identify new growth opportunities- Leading process optimization and adopting best practices to ensure consistent and sustainable business performance- Collaborating closely with internal teams and clients to understand unique challenges and create tailored solutions that drive growth- Making data-informed decisions and continuously tracking the success of strategies to ensure the best return on investment Show less

Part of the first Brazilian team responsible for the relationship and client's growth.

Working closely with advertisers like C&A, Neon, McDonald's, Banco Inter, Deezer and more, in order to develop mobile growth strategies regarding User Acquisition and Retargeting/Re-Engagement campaigns:- Managed high-performance campaigns, monitoring KPIs and using data intelligence to drive results- Built strong relationships with stakeholders and market players for effective collaboration- Developed innovative strategies for paid in-app media to enhance competitive… Show more Working closely with advertisers like C&A, Neon, McDonald's, Banco Inter, Deezer and more, in order to develop mobile growth strategies regarding User Acquisition and Retargeting/Re-Engagement campaigns:- Managed high-performance campaigns, monitoring KPIs and using data intelligence to drive results- Built strong relationships with stakeholders and market players for effective collaboration- Developed innovative strategies for paid in-app media to enhance competitive advantage- Created an onboarding process for new clients in Brazil, ensuring smooth integration Show less

- Management of a portfolio of medium to large clients, such as McDonald's LATAM, Globoplay, Gringo, and Linker- Client meetings for results alignment, strategy definition, and follow-up- Data analysis and KPI monitoring through dashboards and tools focused on Mobile Intelligence (ASO)- Creation and development of studies to propose improvements in processes and applications within the portfolio- Service negotiation: renewal, up-sell, cross-sell, and churn prevention

- Content and design strategy for national and international apps, working with clients such as Webmotors, Marisa, Livelo, PlantSnap, and IMVU- Reports and action plans focused on organic performance for retail, consumer goods, and gaming apps- Planning, hypothesis definition, and execution of A/B tests- Data analysis and KPI monitoring using Google Play Console and App Store Connect- Responsible for tracking and achieving proposed individual OKRs- Developing strategies with… Show more - Content and design strategy for national and international apps, working with clients such as Webmotors, Marisa, Livelo, PlantSnap, and IMVU- Reports and action plans focused on organic performance for retail, consumer goods, and gaming apps- Planning, hypothesis definition, and execution of A/B tests- Data analysis and KPI monitoring using Google Play Console and App Store Connect- Responsible for tracking and achieving proposed individual OKRs- Developing strategies with the squad focused on increasing upsell within the portfolio Show less

- Strategy definition focused on SEO and User Experience for e-commerce websites, services, and blogs- Responsible for managing SEO client relationships and portfolio management- Maintenance and monitoring of KPIs through monthly client meetings and dashboards- Production of monthly reports and presentation of results both internally and externally- KPI tracking with the support of tools like SEMrush, SimilarWeb, Moz, and Ahrefs- Responsible for tracking and achieving… Show more - Strategy definition focused on SEO and User Experience for e-commerce websites, services, and blogs- Responsible for managing SEO client relationships and portfolio management- Maintenance and monitoring of KPIs through monthly client meetings and dashboards- Production of monthly reports and presentation of results both internally and externally- KPI tracking with the support of tools like SEMrush, SimilarWeb, Moz, and Ahrefs- Responsible for tracking and achieving proposed individual OKRs Show less

- Maintenance and monitoring of KPIs and strategies through monthly meetings for Full Service clients (SEO, Social Media, Performance Media, and Email Marketing)- Tracking results and metrics through dashboards- Managing relationships with Full Service clients and portfolio management- Definition and execution of strategies focused on Marketing Automation and CRO- Development and implementation of campaigns for clients- Responsible for tracking and achieving proposed… Show more - Maintenance and monitoring of KPIs and strategies through monthly meetings for Full Service clients (SEO, Social Media, Performance Media, and Email Marketing)- Tracking results and metrics through dashboards- Managing relationships with Full Service clients and portfolio management- Definition and execution of strategies focused on Marketing Automation and CRO- Development and implementation of campaigns for clients- Responsible for tracking and achieving proposed individual OKRs Show less

- Development and ideation of creative concepts- Collection and analysis of market research data- Assistance in creating and developing packaging mockups- Execution of payments via SAP