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Digital media company founder, board member and advisor experienced in launching, scaling, and selling a profitable business. Creative, strategic executive adept at monetizing emerging wellness trends. LAUNCHED, GREW, AND SOLD A PROFITABLE WELLNESS MEDIA COMPANYIdentified a need for information and resources on the emerging trends in nutrition, fitness, beauty, and overall wellness lifestyle. Without raising outside capital, bootstrapped the launch and growth of Well+Good – a wellness media company. Grew the company into a digital media powerhouse – reaching over 20M wellness-conscious women monthly via the web, Apple News, Flipboard, social channels, and email marketing. As CEO, doubled Y/Y revenue and increased profitability for eight straight years. Sold the company to the Leaf Group (NYSE: LEAF) in June 2018.WELLNESS THOUGHT LEADER, SPEAKER, AWARD WINNERFrequent commentator on digital media, entrepreneurship, and wellness. Featured on CBS This Morning, Good Morning America, the New York Times, Fast Company, Forbes, Yahoo Finance, AdWeek, and Digiday. Recipient of three Webby Awards and recognized by Fast Company for “Most Innovative Company in Wellness.” Co-author, Well+Good Cookbook (Random House, 2019). Previously worked as a journalist covering travel and wellness for Vogue, The New York Times and Luxury SpaFinder. Author of Cathedrals of the Flesh, a travel memoir. WELCOMES BOARD AND ADVISOR ROLES Welcomes opportunities to connect with venture and private equity-backed companies that want to accelerate growth in the wellness space. Adept at helping companies better align their brands, products and services with wellness consumers. Deep understanding of emerging trends in healthy food and beverage, studio and digital fitness, activewear, health tech, and beauty and self-care. alexiabrue {at} gmail [dot] com
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FounderThe PracticeGreenwich, Ct, Us -
Advisory Board MemberGlobal Wellness Institute Jan 2018 - PresentMiami, Florida, UsThe Global Wellness Institute ™ (GWI), established as a 501(c)(3) non-profit organization, has as its mission to empower wellness worldwide by educating the public and private sectors about preventative health and wellness. Through its four pillars, research, initiatives, roundtable discussions, and wellnessevidence.com, the GWI serves as a “hub” that informs and connects key stakeholders capable of impacting the overall wellbeing of our planet’s citizens. -
Board Of DirectorsAnaono Jan 2023 - PresentPhiladelphia, Pennsylvania, Us -
Co-Founder And Ceo (Former)Well+Good 2009 - PresentNew York, Ny, UsCo-founded Well+Good, a media company that makes wellness an easy, affordable, convenient way of life. Sitting at the intersection of trends, service, and evidenced-backed journalism, Well+Good galvanizes its community and empowers them to live their healthiest, happiest life. As CEO, drove triple digit Y/Y growth in revenue and profitability, triple digit Y/Y growth in web traffic, and double-digit Y/Y growth in social media followers. Sold the company to the Leaf Group (NYSE:LEAF) in June 2018. Continued on with the Leaf Group as an Executive Leader.CONTRIBUTION VALUE• Built the brand from inception• Grew sales and marketing team from 0 to 20+ FTE and established signature marketing programs • Drove diverse revenue streams across media, including custom content, editorial sponsorships• Created signature experiential practice to deepen the brand’s community: Well+Good TALKS, Well+Good Retreats• Built brand activation business – up to 40 brand-driven events a year • Concepted and co-authored Well + Good Cookbook (4th printing, 50K copies in print)• Forged deep C-level relationships with 200+ of wellness companies SKILLS APPLIEDValue Creation | Bootstrapping | Entrepreneur | Talent Recruitment | Trendspotting | Consumer Health + Wellness Strategy | Digital Strategy + Media | Brand Strategy | Experiential Marketing | Social Media Engagement | Community Building | Branded Digital Channel Strategies | Strategic Partnerships | Core competencies: Strategic Vision, Revenue Growth, Content Stretegy, C-Level Relationships, Thought Leadership, Innovation -
Svp, Fitness & Wellness GroupLeaf Group Jun 2018 - PresentSanta Monica, Ca, UsOversees the Fitness and Wellness category, which includes Well + Good and Livestrong.com CONTRIBUTION VALUE• Integrated Well+Good with the existing business• Restructured underperforming brand, upgraded the team, and pivoted to a new strategy that leveraged core assets resulting in 66% Y/Y growth . • Streamlined sales and marketing function • Identified business development and M&A opportunities for Fitness & Wellness divisionSKILLS APPLIEDChange Agent | Post Acquisition Deal Integration | Talent Recruitment | Sales + Marketing Team Building | Restructuring + Turnaround | Consumer Wellness Strategy | Entrepreneur | Digital Strategy + Media | Lifestyle Brand Strategy | Branded Content | Social Media Engagement | Community Building -
Board Of DirectorsWellness In The Schools Jan 2019 - PresentUs -
Wellness + Travel Journalist | AuthorFashion + Lifestyle Publications 2000 - 2009Luxury SpaFinder – Contributing EditorSpa Magazine – Contributing EditorNew York TimesVogueOrganic StyleModern BrideIslands
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Foundational ExperienceInternships, Journalism, Writing 1995 - 2000Marketing Manager, Chelsea Piers (1999 – 2000)Assistant Editor, Random House (1996- 1999)Financial Analyst, Credit Suisse First Boston (1995 – 1996)
Alexia Brue Skills
Alexia Brue Education Details
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Columbia University - Graduate School Of JournalismMaster’S Degree -
Grinnell CollegeAnd Linguistics
Frequently Asked Questions about Alexia Brue
What company does Alexia Brue work for?
Alexia Brue works for The Practice
What is Alexia Brue's role at the current company?
Alexia Brue's current role is Founder.
What is Alexia Brue's email address?
Alexia Brue's email address is al****@****ink.net
What is Alexia Brue's direct phone number?
Alexia Brue's direct phone number is +121292*****
What schools did Alexia Brue attend?
Alexia Brue attended Columbia University - Graduate School Of Journalism, Grinnell College.
What skills is Alexia Brue known for?
Alexia Brue has skills like Start Ups, Wellness, Experiential Marketing, Digital Media, Entrepreneurship, Nutrition, Social Networking, Marketing Strategy, Fitness, Social Media Engagement.
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