Alexia Lynch Email & Phone Number

Salt Lake City, Ut, Us

Provo, Ut And Seattle, Wa, Us

Provo, Ut And Seattle, Wa, Us

Provo, Ut And Seattle, Wa, Us

Founded the business, debt free, by creating a business plan that requires minimal overhead costs to serve individuals from ~50 schools throughout Michigan.Sold items to a diverse range of customers by providing stellar customer service, affordable prices, store cleanliness, and quality products to grow gross revenue to ~$60,000/year.Donated an average of 200 dresses/year to provide under- privileged teens with prom and homecoming dresses at no cost.

Contributed to the planning and execution of a primary marketing research study yielding N = 1,002 quantitative respondents and N = 30 qualitative video diaries to gain a complete understanding of alcohol consumption changes in light of the COVID-19 pandemic.Translated quantitative and qualitative findings into visually appealing graphical representations to communicate key findings and client recommendations.

Managed a primary marketing research project with quantitative (~7 minutes) and qualitative (asynchronous discussion board, N = 32) components to determine students' awareness and perception of the Career Center to understand most effective communication channels and marketing messages.Wrote and programmed quantitative survey by communicating with client to ensure proper data collection, resulting in 485 complete responses.Analyzed quantitative data using SPSS Statistics to run frequencies, crosstabs, and multiple regressions to support consultative recommendations.

East Lansing, Michigan, Us

Increased employer engagement by planning 13 employer presentations, 1 large networking event, 6 company tours, and 3 specialized panels to contribute to an increase in attendance from 2018/2019 to 2019/2020.Generated over $7,000 in sponsorship revenue throughout two years to maintain low membership dues and provide numerous networking opportunities for members.

Collected data via online surveys to generate employer feedback about the on- campus experience to improve internal processes.Planned and managed ~12 campus wide career fairs per year, serving over 1,000 employers and 3,000 students to maintain Michigan State University's 93% job placement rate.Hosted bi-weekly meetings and training sessions to initiate office collaboration and improve overall communication to better serve employers.

Detroit, Michigan, Us

Assisted in planning 2 benchmarking clinics for the Next Gen Chevrolet Silverado and GMC Sierra by writing 9 feature descriptions, creating 8 truck trim specification sheets, and contributing to the focus group moderator guide, helping 223 respondents provide input to guide program investment decisions.Planned and executed a Design Thinking Workshop by recruiting 3 executive judges, 3 coaches, and ~12 individuals targeted to solve a costly issue to increase satisfaction. Presented findings at the Sales and Marketing Leadership Decision Forum; received approval to execute the winning concept.Designed the first Silverado High Country buyer profile, utilizing information from the New Vehicle Customer Survey (NVCS), past studies, and the 2019 Light Duty Foundation Clinic to guide future decisions by various functions, including Product Marketing, Design, and Pricing teams.

Lansing, Mi, Us

Developed 3 marketing campaigns, including the "Thank Your Agent Week" initiative, which increased social media visibility by 70% for said week.Represented the organization at 15 public relation events throughout the state of Michigan to increase brand awareness and favorability.

Master Of Science, Marketing Research

Bachelor Of Arts - Ba, Marketing