Alexia Mckay Email & Phone Number

Tampa, Fl, Us

Tampa/St. Petersburg, Florida Area/Los Angeles, California

• Oversee the production and distribution of the lifestyle, quarterly magazine.• Secured exclusive interviews with celebrity figures such as Kelly Rowland, Kyla Pratt, Angela Simmons, T.I., KJ Smith, and Diamond White. • Host and produce YouTube lifestyle show, RoyalTee Talks. Special guests include Sharelle Rosado of Netflix’s Selling Tampa and High School Musical’s Dara Renee.• Grew readership of RoyalTee Magazine from 170 to 6,800 from 2018 to 2023, using digital platforms such as Google Analytics.• Drive engagement and manage multiple social media platforms, increasing Instagram reach 50% and engagement 47% between Jan. – April 2023, and 675 reach via Facebook between Dec. 2022 – July 2023.

Saint Petersburg Metropolitan Area

• Successfully led a public relations campaign on the opening of the new NCG Cinemas at Citrus Park Mall in Tampa. Conceptualize and execute successful campaigns by incorporating current events and trending topics, that have successfully secured clients as credible thought leaders in high-profile outlets and platforms including Forbes, Business Insider, TIME, Oprah Daily, Good Morning America, Tamron Hall Show, Red Table Talk, Yahoo, Essence, Madam Noire, Huffington Post and FOX/ABC/NBC news affiliates. • Demonstrated diversity and versatility in service, working with clients in the areas of entertainment, entrepreneurship, cannabis, social justice, B2B/B2C, fashion, beauty, and green technology.• Exceed expectations by actively fostering and nurturing robust relationships with diverse stakeholders, demonstrating a proactive approach to building, and sustaining meaningful connections in media and beyond. • Media consult clients by providing mock interviews and instructions on how to present a positive and impactful picture of the company/brand to the public. • Establish clients with expertise in DEI, critical race theory, parenting, gender roles and other trending topics as credible sources to journalists.• Led team training sessions for publicists on using journalistic methods.

• Produce engaging original content that focuses on HBCU culture, specifically Florida A&M University. • Execute social media campaigns, resulting in viral outreach.

Tampa/St. Petersburg, Florida Area

• Created social media accounts for both newspapers and employed tactics that within a year attracted 8,000 followers and 24,000 reach on Facebook and 200% reach on Instagram.• Supervise weekly production of the online newspaper, including editing content from contributors such as Rev. Jesse Jackson, Marc Morial and Dr. E. Faye Williams.

New York City Metropolitan Area

• Delivered high-profile interviews with notable Hollywood entertainers including actresses Tia Mowry and Marsai Martin and singer Ciara.• Authored lifestyle content on millennial parenthood, health, celebrity news, and entertainment for Romper, a prominent parenting outlet.

Tampa/St. Petersburg, Florida Area

• Coordinated national and local breaking news such as the 2016 Presidential Election, 2018 Florida Gubernatorial Election, Hurricane Maria, Hurricane Irma and the Clearwater shooting death and murder trial for Markeis McGlockton. • Developed story ideas for our 2019 Black History Month that resulted in segments for our evening weekday and weekend newscasts.• Fostered strong relationships with key stakeholders, including government officials and law enforcement agencies.

Sarasota, Florida Area

• Executive produced weekly cooking show and animal adoption segment. • Developed special segments, such as our weekly Pet of the Week and Wall Street Report with financial expert, Jeff Stern, ABC News at 7 political show and the Black Almanac Show, a segment that focused on African American topics in the Suncoast area. • Led morning editorial meetings and curated stories for the 5 'o'clock and 6 'o'clock evening news.• Collaborated with the marketing department and on-air talent to create impactful promotional content.• Adapted AP wire copy for digital and social media platforms, driving online engagement.

Tampa/St. Petersburg, Florida Area

• Wrote feature articles for the quad-annual women’s event magazine.• Copy-edited content for lifestyle publication.• Assisted in coordinating events, including the 2015 Ladies Room Live conference in Tampa, Fla.

Tampa/St. Petersburg, Florida Area

• Produced compelling newscasts for 10 News This Morning weekend morning shows and weekday CBS cut-ins between 7:55 a.m. – 9 a.m. • Fill-in producer and conducted interviews as needed.• Coordinated live shots for talent and national CBS affiliate.

Tallahassee, Florida Area

• Created daily morning newscast for the 7 a.m. FOX affiliate show and 12 p.m. newscast for the CBS affiliate station. • Fill-in produced for WCTV Daybreak (5 a.m.), Good Morning Show (6 a.m.), Noon, 5:30 evening show and Good Morning Weekend Shows. • Created graphics and make lower thirds for all stories.• Broke down reporter packages into vo/sots.• Coordinated special in-studio segments (i.e. cooking segments, guest interviews).• Wrote copy for digital and social media platforms.• Worked with executive producer to approve coverage.