Alexia Michel Email & Phone Number

13 millions de français souffrent d'un rapport à l'alimentation troublé et 900,000 d'un trouble des conduites alimentaires (TCA). Les professionnels de santé du secteur ne cessent de rappeler l'importance de la prévention, de la formation, du soin pluridisciplinaire ou encore le peu de moyens du côté de la recherche et surtout le manque criant de prise en charge. Dans ce contexte ci, oM My Mind est une société à mission, incubée chez Bic Innov Up et qui a pour but de : - [ INNOVATION ]: Proposer une méthode de yoga adapté, appelée Yoga & Peanut Butter, en population générale et clinique. Celle-ci est complémentaire à un parcours de soin dispensé par des professionnels compétents dans le domaine des TCA (psychiatres, nutritionnistes, diététiciens, endocrinologues, psychomotriciens, addictologues...). Elle est proposée à travers des dispositifs digitaux divers et en présentiel (+2200 personnes accompagnées). - [ RECHERCHE ] : Mener des projets de recherche (et notamment avec le laboratoire Scalab) venant mesurer les effets de la méthode sur des patients qui souffrent de TCA ou qui pourraient en être sujettes.- [ FORMATION - à venir ] : Former des professionnels du yoga et de santé à cette approche, permettre de créer des ponts entre eux afin de renforcer la prévention, la pluridisciplinarité, proposer un protocole complémentaire, pour une vision de la santé intégrative. "Faire corps" autour de valeurs communes afin de mettre l'intelligence collective au service de ceux qui en ont besoin. Pour ce faire, nous sommes en train de développer une plateforme dédiée, financée notamment par la BFT. - [ MILITANTISME ] : Mener des actions de prévention (offline et sur les réseaux https://www.instagram.com/alexia_yoga/), promouvoir une santé intégrative sérieuse, innovante, engagée, humble et bienveillante. Une association est aussi en cours de création. Notre mission première: l'harmonie corps, mental, alimentation pour le plus grand nombre.

Paris, Île-De-France, France

Yoga & Peanut Butter la première méthode de yoga, en ligne, qui aborde les questions de rapport à l'alimentation et acceptation de soi en France. Elle permet à des milliers de personnes de retrouver une harmonie corps, mental, alimentation et a pour mission de prévenir le développement de l'anxiété face à l'assiette et au poids, par extension le développement des troubles des conduites alimentaires. Site: https://www.yogaandpeanutbutter.com/Yoga & Peanut Butter est l'une des solutions proposée par Om My Mind: https://www.ommymind.org/

Paris Area, France

Shanghai City, China

Picanova is the world’s leading manufacturer of personalised decorative and lifestyle products (wall decor, cushion, blanket, phone case, mug, tee-shirt...). For its unparalleled mass customization of photo canvases, it was named one of Germany’s world market leaders in 2015. We meet people’s ever growing need to design unique products and live individual lives.

Région De Paris, France

Shanghai

VECOOS is a E-commerce Chinese Start-up specialized in sustainable lifestyle, covers 6 categories : food & beverage, travel, fashion, home, sport, wellbeing. BUSINESS DEVELOPMENT & EVANGELIZATION :Started from scratch a new business unit in an existing Chinese holding, HUMAN RESOURCES:Recruited, trained and managed a team of 8 people,DISTRIBUTION CHANNELS (Wechat, Mobile App, Concept Store)Was in charged for the cross channel strategy and deployment, - Design of the mobile user experience on Wechat, - Creation of the e-commerce shop, - Development of the mobile app roadmap in collaboration with a local mobile agency, - Find the right location for the concept store, work on the user customer journey and interior design, BRANDING & MARKETING Created the brand, its marketing strategy and action plan, ran the kick off events, - +3K lifestyle bloggers found and monitored, - +500 articles produced and released, - +1,7 K users generated via inbound marleting only, REVENUES (E-commerce, Services, Ad)Built the business model and plan and make sure that it’s viable and profitable, - 3 tactics to generate revenues tested (direct sales, ,m-commerce boxes and traditional m-commerce) PARTNERSHIPSDeveloped trading and strategical partnerships in China and in Europe, - Example of UN Women with He For She that helped us to find the right NGO for our Women’s Day campaign,- +500 people participated to this campaign in one day!

Shanghai City, China

Lead the influence department and a team of 8 people, Be in charge of the product development (plateform roadmap), Insure the ongoing and campaign engagement of a community of +3M influencers, Be responsible for the client and prospect proposal delivery, Support the team in the project execution phase and run client facing,Be responsible for the cost management, Clients: Barilla, DSM Philippines, Lincoln, Griffins, Quechua, Yves Rocher, Belly Armor, Decathlon, Agencies: Omnicom Group, Blue Hive, Ogilvy, JWT, TBWAResults of the Barilla campaign: - Acquisition: 1 000 influencers, - Reach: 142 000 000 views, - Social Media conversion: +100% fans on Weibo, - Earned media conversion: 220 000 USD, - Sales conversion: 500 tones of Barilla pasta sold,

Shanghai City, China

Define the go to market strategy for Pure Circle (Wordlwide leader of Stevia) in China,Co-supervise the first PR event, Start from scratch an e-commerce project focused on European imported products (hand made, artisans,small and medium productions, tailor made)

France, China

Anxa provides wellness solutions for the 21st century, offering people all over the world the opportunity to eat healthier, live longer, and love better.Manage a team of 12 community manager based in Paris, Montpellier and Manilla, Think and set up the overall community management strategy for a community of +3M active users and clients,Take part actively into the platform development (CMS, Gamification, SAAS), Impulse a real online <-> offline engagement through influencer events and PR, Be especially responsible for the Jean Michel Cohen program and community as a strategic product, Support and enhance his notoriety (TV, press, online media), Build and launch the program ‘Savoir réduire son cholestérol’ with Danacol (community manager training, skills transfer, follow up)- Volume of coaching program’s users: +500 000 - 5 000 000 comments and 79036 discussions on hot topics only have been created! - Volume of visitors: 1,5 millions

China

Consultancy firm specialized in digital and social media marketing and focused on Wine and Lifestyle industires, Create the company, Structure its activity and partnerships, Build the first client’s proposalsSell the company to a Wine trading firm, -> https://www.hkgbusiness.com/en/company/Colette-And-Margaux-LimitedClients: ANXA, Decathlon, Escarelle, Sopexa, INS consultingPartners: Kairos Agency, Wildfire Asia, Army Of Frogs

Paris

Communication and event agency that put handicap at the heart of its DNA, Build the Digital department, Produce the business development materials for this new service,Manage the clients and prospects requests,Support the team when it’s necessarly on other business fields, This experience started with an internship of 6 months

Avignon (Vaucluse)

IFAC is the institute for training, animation and consulting is a national non-profit association, with an educational, social and territorial vocation, Support the Communication actions among a student audience, Produce communication materials,

Bachelor Information And Communication, Communication, Media, Advertising, Marketing

Master Social Media Communication And Art, Digital Communication, Art, Media/Multimedia

Bachelor Information And Communication (L1-L2)