Alexia Espinoza Email & Phone Number

Los Angeles, California, United States

- Create long and short-term vision and strategic roadmap for Direct to Consumer Channels- Optimize strategic channels, including events, e-commerce, loyalty programs, and customer service- Oversee the Client Loyalty Program to enhance client engagement- Develop and implement comprehensive event programming for key global markets- Manage and execute events for new product launches in USA and Mexico- Identify and establish strategic brand partnerships that align with the brand's values- Oversee and expand the e-commerce channel to enhance the customer experience- Focus on delivering a seamless and comprehensive digital experience for clients- Lead initiatives to grow DTC business and strengthen client relationships- Lead and manage a diverse team of 7 professionals across various roles (e.g., sales, events, customer relations), ensuring alignment with business goals and brand standards.

Los Angeles, California, United States

- Oversee the execution of all events and work closely with teams in US, MX, Asia and Europe to ensure events are meeting brand standards- Define and implement strategic goals and objectives for experiences pertaining to spirits and brand destinations- Manage all brand partnership opportunities, client program events, and internal events- Implement client acquisition strategies through experiences to support the client development program- Create, plan, and execute trip experiences to our brand destinations- Plan, manage, and execute all new spirit launches, grand openings, and annual celebrations for the brand- Lead and manage a team of 4 event managers ensuring collaborative work environment that promoted innovation and high levels of productivity.

Los Angeles, California, United States

- Collaboratively develop and implement yearly 360 programs for brand experiences- Create, manage, and oversee execution of all consumer-facing, and trade-focused experiences- Plan, manage and execute new product launch events in US and Mexico- Secure ongoing partnerships with like-minded, luxury brands to collaborate on experiences- Help create and implement strategic goals to nurture client program

San Francisco, California

- Managed relationships with key on trade accounts, local distributor personnel, and loyalist of the brand.- Created and implemented successful on-trade events and menu programs.- Grew regional distribution amongst 60 key accounts by 42%. Acquired 58% new accounts.- Executed portfolio tastings, educational trainings, presentations to trade clients, and held GSMs.

Miami/Fort Lauderdale Area

- Organized and managed all on and off premise events for the bacardi portfolio; Grey Goose, Leblon, Bombay, Dewar’s, Dusse, Cazadores & more- Recruited, hired, and trained 100+ promotional specialists to work brand activations meanwhile driving sales and bringing awareness- Oversaw the execution of 900+ events within a fiscal year- Increased on and off premise event sales by 40% (Average Bottles/Drinks sold per event: 20)- Implemented and managed a six week airport program for Dewar's with multiple activations on a daily basis. Managed a team of 25 brand ambassadors to work the program- Successfully increased sales within duty free stores by 35% from the Dewar's Airport Program- Managed multiple large budgets for ongoing programs- Worked closely with Bacardi personnel and SGWS

Miami/Fort Lauderdale Area

- Managed social media, marketing and public relations for three high end establishments under Homecookin' Hospitality Group; Drunken Dragon, Foxhole and Market Gallery- Primary point of contact for all venue bookings, and VIP Reservations- Created Concierge Programs to promote new spaces and actively seeked out partnership opportunities- Designed and curated all media content such as; press releases, media alerts, e-mail and ad campaigns- Built maintained, and engaged with followers on all social media platforms (15,000+ people combined)- Increased brand awareness through all social media channels such as Facebook, Twitter and Instagram by posting and interacting with clients on a daily basis- Worked closely with many media outlets such as Miami Herald, Ocean Drive, Haute Living, Zagat, Miami News Times, NBC 6, Deco Drive, Eater.com and more. (Resulting in 100+ publications)- Participated in major local events such as Miami Spice, Art Basel, SOBEWFF to promote our venues

1218 14Th Court Miami Beach Fl, 33139

- Managed all secretarial functions for the executive team and acted as a primary contact for multiple vendors- Prepared and reconciled expense reports, payroll, liquor inventory orders and monthly summaries- Daily duties required assisting in different areas in the back of the house which resulted in learning about the major components to running a successful establishment in the hospitality and customer service industry