Working in Ecuador, Italy, and Spain has enriched my understanding of cultures and deepened my appreciation for diverse perspectives.As a deal advisor at Forvis Mazars Spain, I learned the importance of leveraging a company’s sales to drive growth and enhance value. This experience fueled my passion for business development through analysing the market and understanding consumers preferences.Now, as a master student in Market Research & Consumer Behavior at IE University, I am improving my skills in quantitative and qualitative research to craft strategies that meet and anticipate market demands.During my BSc in Economics at Bocconi University, I co-founded a pastry company to meet Ecuador’s demand for premium baked goods and contributed to consultancy projects at my family’s firm.Outside of work, giving back is my core value. Since childhood, I have supported a project founded by my great-grandmother that has provided a home and education for over 300 orphaned children.
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Strategy ConsultantSpsg ConsultingMadrid, Es
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Master In Market Research & Consumer BehaviorIe Business School Sep 2024 - PresentMadrid, Community Of Madrid, SpainRelevant Coursework: Qualitative & Quantitative Research, Costumer Insights, Data Analytics, Business Strategy, Behavioral Observations.Practical experience through the Kantar, Nielsen, and Client Integration Consulting ProjectsRecipient of merit-based IE Women’s scholarship. -
Deal AdvisorForvis Mazars In Spain Sep 2022 - Jul 2024Madrid, Community Of Madrid, Spain• Identified risks and opportunities in 30+ deals by evaluating company data, market trends and accounting records.• Provided 20+ clients with analysis and reports, offering market and business insights derived from in-depth research and management discussions on target companies’ operations.• Improved clients’ understanding of target companies' financial health through client management and briefings on liquidity and operational efficiency, deferred revenues, accrued expenses, and adjusted working capital.• Assessed business potential by tracking multi-year trends and discovering non-recurring items to determine normalized and recurring EBITDA.• Oversaw 4 interns onboarding by defining responsibilities and providing training on tasks and procedures. -
Co-FounderKalu Feb 2019 - Sep 2022Guayaquil, Guayas, Ecuador• Established a company specializing in premium handcrafted pastries by capitalizing on market demand.• Increased customer acquisition by 30% and regional brand recognition through innovative social media strategies.• Optimized efficiency and improved stakeholder management by aligning operations with consumer preferences, reducing product range from 20 to 4 key offerings.• Acquired 8 strategic grocery partnerships by obtaining a sanitary certificate, ensuring prime shelf placements.• Achieved a significant 55% average profit margin by negotiating sales prices with grocery chains and managing costs.
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Management InternHansen-Holm Jul 2020 - Aug 2020Guayaquil, Guayas, Ecuador• Collaborated with advisory team on strategic planning and corporate governance during the COVID pandemic.• Implemented Office 365 to enhance remote collaboration among 50 employees.• Engaged with 16 clients to identify non-recurrent expenses, income, insurance coverage and risk tolerance.
Alexia Hansen-Holm Education Details
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25/30 -
Market Research & Consumer Behavior
Frequently Asked Questions about Alexia Hansen-Holm
What company does Alexia Hansen-Holm work for?
Alexia Hansen-Holm works for Spsg Consulting
What is Alexia Hansen-Holm's role at the current company?
Alexia Hansen-Holm's current role is Strategy Consultant.
What schools did Alexia Hansen-Holm attend?
Alexia Hansen-Holm attended Università Bocconi, Ie Business School, Unidad Educativa Monte Tabor Nazaret.
Who are Alexia Hansen-Holm's colleagues?
Alexia Hansen-Holm's colleagues are Josefina B., Carlos Canto, Josefina B..
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