Alexia Hernández Cargal Email & Phone Number

Marietta, Ga, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Global social media lead responsible for establishing Dematic's global social media strategy and driving business outcomes through the brand's social media channels with organic and paid campaigns. I have established processes to ensure content alignment across the global and regional marketing teams, ensure the company follows best practice with all social executions, educated the business on the power of social media marketing to drive business goals, and I have directed the company's approach to visual and written storytelling through the social channels.

Led team to develop agency and client strategies including paid and organic social media, SEO and SEM, digital advertising, email marketing, online listening and reporting/analytics; counseled clients on their overall digital strategy to ensure email, social media, paid search and web aligned in creative, messaging and user experience while also providing regular reporting and analytics; primary digital client, Villa Lagoon Tile saw a +110% growth across all digital platforms (social, email lists, web traffic), +1500% increase in actions and +1300% increase in reach/impressions

New York, Ny, Us

Responsible for leading and directing Verifone’s global social media strategy that drove 13,100+ referrals to Verifone.com, 28.3% growth on Instagram, 11.7% growth on LinkedIn, 4.7% growth on Twitter and 1% growth on Facebook; generated 98,700+ social actions (likes, comments, shares and clicks) and 5.97+ million impressions; served as global community manager with a total of 98,200+ followers on Facebook, Twitter, LinkedIn, Instagram, YouTube. Key team member responsible for implementing online listening strategy to monitor online chatter related to the brand, and customer service; worked across teams to create a social media crisis protocol to best serve clients and customers online, while also alleviating Verifone’s call center teams. Launched global social media policy by working closely with Verifone’s legal and HR teams to ensure placement throughout company resources and onboarding processes for new employees. Partnered with global product and marketing teams to support specific launch, event and ongoing campaigns; Provided detailed analytics during and post campaign to optimize and provide quantitative ROI.

Atlanta, Georgia, Us

Manage The Home Depot Careers content and social media strategy; supervise reporting for all social media executions, online listening and content strategy for The Home Depot Careers channels on Facebook, Twitter, LinkedIn and Instagram; review and approve bi-weekly editorial calendars; direct agency partners on daily community management; oversaw weekly low qualified pool reporting/strategy that affects all 2200+ The Home Depot stores to determine advertising support for stores in need of attracting external talent; key team member responsible for managing The Home Depot Mexico relationship to ensure enterprise-wide brand standards and guidelines are aligned and met; manage The Home Depot Careers website and microsite; drove deadlines for enterprise-wide supply chain, technology (IT and .com), college/university media executions to attract and engage active and passive job seekers; lead diversity partnerships that reach 33,000+ students/professionals with branding, marketing and social media effort

Atlanta, Georgia, Us

Coordinated monthly social media meetings with our recruiters and shared presentation duties; lead online listening strategy and social media analysis for The Home Depot Careers (United States). Supported The Home Depot Mexico with direction on improving and revamping careers website (carreras.homedepot.com.mx), social media properties and regional employment marketing campaigns; provided weekly online media reports to showcase campaign results in driving applicant flow and coordinated website updates based on feedback by the Mexico team. Review and edit bi-weekly editorial calendars for Facebook, Twitter and LinkedIn; worked with agency partners on daily community management of all The Home Depot Careers social channels. Coordinated six diversity MBA partnerships with branding, marketing and social media elements that reached over 5,000 students/young professionals.

Paris, Fr

Managed social media strategy and content development for multifamily client generating over 51.8% growth on Facebook, 30% growth on Twitter, 829,500+ online impressions and 10,300+ consumer actions.Led online listening strategy and analytics for digital initiatives such as an online home design sweepstakes that generated more than 178,000 entries by over 24,000 unique voters during eight week time frame.Supported social media strategy development and provided recommendations for social media analysis to clients across departments (healthcare, consumer, corporate).Managed team members on social media programs.

Paris, Fr

Developed content calendars for clients’ social media pages (Facebook, Twitter, Google+, Pinterest) Served as social media community manager for largest digital client with over 160,000 Facebook fans and 12,000 Twitter followers.Secured influencer and blogger coverage for marketing campaigns and promotions generating over 2.5 million impressions.Conducted social media audits highlighting online activities, trends and competitor analysis.Wrote reports highlighting online activities for social media clients.

New York, Ny, Us

Monitored social media conversations that mentioned digital clients. Supported team in developing presentation decks with suggestions on ways to amplify client websites. Developed content and managed clients' Facebook pages.

Balanced company checkbook.Entered deposits into QuickBooks.

Wrote crisis communication plan.Developed annual report for 2008-2009 academic year.Led public relations committee.Wrote press releases featuring PRSSA at GSU.

Miami, Florida, Us

Updated powerpoint presentations for clients using marketing research software PrimeNext (Scarborough), Choices (Simmons); and TNS Market Advisor.Supported team in developing content for the local website.Produced and edited monthly sales newsletter.Wrote news brief for local show "Noticias al Minuto".

Secured interview and coverage on local Univision show called "Enterate" focusing on Glaucoma awareness among Hispanics.Translated PSA's and brochures about eye health from English to Spanish.Supported update to PBGA website.

Practiced blogger relations and other social media practices for Hispanic/non-Hispanic outreach; translated blurbs and press releases; wrote press releases, media advisories for clients such as McDonald's, The Home Depot; led Hispanic blog outreach for clients such as Equifax, EarthLink, The Home Depot; secured coverage on Univision for several events held by McDonald's client; helped update Atlanta Media Guide