Marketing and Communications Coordinator at Nikola Corporation, ensuring strategic alignment and flawless execution of marketing initiatives. I manage C-suite meetings, oversee participation in key events and award programs, and vet speaking engagements to enhance executive visibility and uphold Nikola’s strong public image.

Identified short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.Created marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team. Collaborated with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.

Converted monthly targets into tactical action plans increase marketing at health fairs and community events to establish strong business partnerships; coordinated and delivered marketing presentations to Physician and Attorney prospective allies to improve patient intake metrics. Shaped internet and media campaigns using Breakthrough Physical Therapy marketing portal and reporting monthly on conversion rates of prospects becoming new patients.Customer interface and Patient Care liaison serving to communicate insurance benefits and limitations to patients; directly scheduled and coordinated new patient intake with follow-up routine to maximize patient follow up and appointment turnout.Fielded patients benefit questions and manage HIPAA-compliant billing processes.

Collaboratively developed brand strategies for spa services and product focal campaigns delivered through authored Facebook and Instagram media posts.Identified growth opportunities through data analysis of online demographics, trend models, and audience metrics leading to newsletter campaign across client dataset.Choreographed daily client appointments with service team calendars ensuring timely engagements and client satisfaction building rapport and client loyalty.

Created seasonal designs, concepts, and mock-up apparel. Drive "branding" campaigns on social media outlets. Planned and organized "pop-up" retail shops at concert venues and events (i.e. Art Basel, Miami) to drive sales. Process online and in-person sales.

Conceptualized and produced product branding videos and photoshoots with image editing control for marketing broadcasts and posts on social media platforms.Refreshed company branding through modernized advertisements and crisp web content; curated strategic product launches and reinvented product imagery driving web clicks, market growth, and improved trending outcomes.Organized product-centric team-building events and activities to increase morale.

Responsible for driving sales of spa product lines and massage packages to achieve monthly targets including upselling memberships to 25% Spa Client prospects.Managing Client financial accounts and coordinate Spa Services with Service Team.