Alexia Muller Email & Phone Number

Burbank, Ca, Us

Glendale, California, United States

Oversee licensee marketing approvals and support promotional initiatives to drive brand awareness and engagement.Contribute to the global brand commercialization strategy for franchises including Disney Cars, Toy Story, Star Wars, and Marvel.Coordinate category management efforts, supporting line planning and product development initiatives.Facilitate communication of category strategy and product offerings with internal partners, ensuring alignment across cross-functional teams.Analyze market trends to inform annual business planning and identify opportunities for growth.

Glendale, California, United States

Assisted with asset creation, approval tracking and status updates to support promotional campaign developmentManaged the digital microsite and product list for a 10 week long Star Wars holiday product campaign Reviewed marketing materials submitted by licensees in OPA to ensure they adhere to the Lucasfilm brand and legal guidelinesResponsible for tracking new product launches in order to assist in coordinating marketing campaign and social supportProvided support with go-to-market strategies and knowledge of Gen Z trends for major consumer and retail events

Los Angeles Metropolitan Area

-Assisted the Blippi marketing team with various on demand projects, working collaboratively with cross-functional partners to meet business goals and increase efficiency -Increased Pinterest engagement by 520% in 2 weeks through demo research and consistent content creation-Led post scheduling and content creation for the launch of the “T-Rex Ranch” TikTok account in order to increase brand awareness and drive users to streaming platforms

Burbank, California

-Developed marketing content such as blog posts, promotional emails, graphics and social media advertisements using my understanding of social and video networking sites to increase lead conversion rates by 10%-Managed several social media accounts and websites to ensure consistent and up to date communication with leads and increased social media following by 80%

Eugene, Oregon Area

-Connected with customers by sharing product knowledge and using good customer service skills in a fast-paced work environment -Created over 400 drinks in average shifts with consistently positive customer satisfaction scores

Eugene, Oregon, United States

Unpaid -Designed graphics and curated social media posts to grow engagement on social media accounts, such as Instagram, TikTok, Twitter, and Snapchat-Influenced decisions for planning events and ideas for social media in order to grow brand recognition and increase event attendees by 9%

Burbank, California

Completed data tasks and paperwork by using technical thinking and therefore increased work efficiency for the company.

Bachelor Of Business Administration - Bba, Business Administration And Management, Marketing

Activities and Societies: Intramural Soccer, National Society of Leadership and Success, PINK Campus Team, Undergraduate Law.

Bachelor Of Business Administration - Bba, Business With A Marketing Concentration

Biochemistry