Alexia P. Hammonds is the founder of Eat. Sweat. Undress. - a beauty, fitness, and lifestyle brand celebrates and encourages all of the things that make women feel exceptional. After 15 years in the fitness, fashion, non-profit, and beauty industry, she decided to use her expertise to create a brand that empowers women and inspires them to live a healthy, sexy, confident life unapologetically and on their own terms.A classically trained Pilates Instructor, former Beauty Editor of LaMode Dallas, and a regular product & fashion segment television guest on Fox 4 Good Day, Alexia decided to channel her collective 15 years of experience in the fitness, fashion, non-profit, and beauty industry into growing a successful retail brand. Eat. Sweat. Undress. has been showcased on online publications like Black Enterprise, Forbes, NBC, D Magazine, and Dallas Radio. Most notably, Alexia P. Hammonds has recently been credited as the first black woman to craft a signature perfume collection in Grasse, France -- the historical home for all perfumes. Alexia’s namesake collection of hair perfume is now carried in retail locations throughout the Dallas area and is poised to be carried at hair salons, gyms, and boutique retail locations throughout the United States.