Planning, development and execution of co-marketing/lead generation programs for 160 channel partners in North America and East Canada. Worked closely with internal sales team to create campaigns that support partner objectives and ensure maximum results. Closely aligned with third party creative agency for creation and development of marketing materials. Post campaign analysis and budget management.

Development of direct marketing programs. Project managed the development and implementation of new corporate website, creation of marketing collateral, copy writing and event management. Established corporate brand identity and marketing plan.

Planning, development and implementation of marketing campaigns for the retail/direct market in Australia.Project Management including direct marketing, advertising, media planning, budget management, post-campaign analysis and reporting.

Development and execution of marketing activities including events, advertising and direct marketing campaigns. Responsible for writing external communications including articles and quarterly eNewsletter. Content management for website. Development of marketing collateral including design and copy. Post-campaign analysis. Management of CRM system including data segmentation and lead allocation.

Integrated marketing including event management, coordination of advertising and public relations, direct marketing and CRM.Management of $US 2.5 million co-op marketing funds for 50 partners from 19 countries in the Middle East and North Africa.Event management, sponsorship negotiation, briefing public relations agency on updates for press.Coordinating sales and marketing activities for MENA focused Business Development Manager's across vertical markets.