Alexia Wulff Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

- Develop and execute integrated multi-channel full funnel marketing campaigns (Digital, Media, Community, PR, Partnerships, Experiential) designed to build brand affinity, meet business objectives and drive growth.- Lead the planning and execution of all communication and creative efforts, including brand positioning, paid/organic content strategy and production, creative direction, and online/offline activations.- Manage cross-functional teams and external partners, leveraging data-driven insights to optimize campaigns, achieve KPIs and exceed expectations for a diverse clientele.- Manage campaign budgets and spend allocations, delivering comprehensive performance reports on brand marketing initiatives to key stakeholders.- Earned two promotions in three years.- Campaigns and projects include Lakeview Village, winning Best Signage at the 2021 BILD Awards and Urban Elements at the 2021 Mississauga Urban Design Awards, Redpath Waterfront Festival and "The World's Largest Rubber Duck", Northcrest Development's Hangar District, CreateTO and the City of Toronto's HousingNow affordable housing project, Choice Properties, First Capital, East Harbour, Signal Hill Whisky/Crystal Head Vodka, Good & Green, The City of Toronto's Danforth Study, Base31, Capital Developments.

Toronto, Ontario, Canada

- Lead the development and execution of multi-channel communication and marketing strategies for diverse clients, specializing in community engagement, stakeholder relations, experience design, events/activations and digital innovation. - Drive all aspects of strategic planning, including strategic vision, goal setting, market and trend analysis and creative direction. - Develop project plans based on analytics, industry trends, personas and cultural/competitor/historical landscapes while ensuring alignment with business objectives to deliver measurable results.- Monitor and optimize campaigns, while managing teams to ensure they execute with excellence.- Campaigns and clients include Amica Senior Lifestyles, DOM Seafood, GLP Worldwide Travel.

Toronto, Ontario, Canada

- Develop and implement marketing campaigns across multiple channels, including website, email, social media, paid advertisements, print collateral and events. Ensure each campaign is strategically aligned with business objectives and delivers brand continuity across all channels.- Lead the content strategy and creation to strengthen brand positioning, increase awareness and drive growth.- Conduct research to identify trends, audience needs and competitor activities.- Monitor and evaluate performance of campaigns to ensure goals are met and KPIs achieved. Leverage campaign insights to strategize for future campaigns that drive brand awareness and engage target audiences.

Los Angeles, California, United States

- Produced 300+ articles on food and beverage, art, culture, lifestyle and travel for an online publication generating 3M+ unique monthly views.- Collaborated with global editorial teams to deliver engaging content and enhance the site’s visibility. - Analyzed trends to create innovative, relevant and timely pieces.- Contributed to the growth of the publication through consistent high-quality writing.

Toronto, Canada Area

- Spearheaded the launch of Culture Trip’s first Editorial Hub in Canada, defining and executing the editorial vision and content strategy to drive audience growth, engagement and retention. - Recruited and managed a robust team of 50+ writers to produce compelling content averaging 20,000 unique views per article.- Evolved the creation and curation of content to meet audience needs through market research and data-driven insights.- Identified and developed opportunities to grow the Toronto hub and global editorial business through strategic local partnerships. - Crafted and executed an organic social media growth strategy, resulting in 22,000 new followers within six months.

Los Angeles, California, United States

- Responsible for providing customer service, developing sales and marketing strategies and contributing to the showroom's success.- Maintain knowledge of showroom inventory and brands, assist wholesale clients in purchasing items and provide styling recommendations based on trend reports.- Develop and execute marketing campaigns to drive traffic to the showroom, increase sales and strengthen brand awareness for showroom brands. This included social media management, email marketing and event promotions.- Assist in organizing and coordinating showroom events, ensure the showroom is clean and presentable and organize/display merchandise in accordance with showroom brand standards.- Los Angeles, Dallas, New York Showroom: https://www.ginnywongshowroom.com/- Brands included Amanda Uprichard, Tbags Los Angeles (now Misa), McGuire Denim.