Marketing Specialist
Current• As the project manager of Tello EDU global launch, be responsible for developing the global communication plan and launch strategy based on the unique selling proposition and consumer insights, confirming the detailed promoting plans with marketing function teams, and checking the project timeline and execution• Responsible for the promotion of Tello Iron Man Edition global launch, confirming the launch strategy and integrated marketing communications plans, discussing the detailed promotion plans with function teams, monitoring the project timeline, related budgets and the implementation of marketing plans• Responsible for developing promoting strategies for EU, NA and MEA markets for Tello. Selected valuable channel marketing resources and proposed localization channel marketing plans to boost sales, and EU and NA markets are the best selling markets for Tello• Responsible for creating a marketing communications plan of Tello Distributor Launch Events and coordinated 9 events in five regional markets. Led creative design and copywriting for digital and print assets, tracked expense, and confirmed the execution plan with dealers
