Alexi Calzadilla Email & Phone Number

Newport, Tn

-Creating Internet marketing campaign reports -Designing media projects ranging in complexity from full catalog layouts and advertising campaigns, 30-second commercials and slideshow presentations, to resizing and preparing files for print and digital media-Channeling traffic to website from social media marketing, email marketing, and search marketing-Illustrating concepts by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts -Collaborated with Digital Marketing team to decrease website bounce rate by 15% through redesign strategies developed from metric testing -Increased organic search rank on Google search engine results from pg. 16 to pg. 1 through keyword optimization-Redesigned company logo-Developed a strong social media presence-

Newport, Tn

-Working as an assistant for the company’s Marketing and Design President-Optimizing web content for keywords related to customer products and services-Collaborating with senior Internet marketers to implement and monitor marketing campaigns -Copywriting press releases and scheduling weekly email marketing campaigns-Creating print pieces such as brochures, business cards, flyers, and ads-Focusing on improving website conversion rates from Google Analytics to generate more leads-Offered a position as the Creative Marketing Manager three months after working as an intern for three months

Remote

Job Duties: • Bring client's ideas to life through apparel design• Create and present original illustrative and typographical designs in mockup format• Deliver finalized digital files formatted for production

Corning, Ia

Working a Freelance Graphic Designer and Brand Ambassador for an upcoming boho, western brand based out of Corning, IA. Designs consist of apparel, accessory and home decor products. Job Duties: • Create and present mood boards to conceptualize and establish brand visions and goals • Research competition and develop brand goals• Collaborate with team to develop a distinctive brand identity during initial concept phases• Create original graphics and seamless patterns• Ensure and support consistent branding throughout all clothing and accessory design• Create 3-D renderings and mock-ups of all design proofs for review• Receive constructive criticism and revise as needed• Deliver finalized digital files formatted for production• Use print on demand platform to upload and publish all products to connected website• Assist in product description writing• Create high resolution mock-ups of finished products for website and social media purposes• Communicate and coordinate with team through email, Skype, and phone calls on a daily basis• Organize and plan accordingly to meet tight deadlines

Greater Nashville Area, Tn

•Create designs (packaging and product) that support product line plans•Research and develop collection’s trends, themes, concepts and styling.•Gather market data on key fashion trends considering such elements as fabrication, materials, color schemes and designs•Participate in brainstorming sessions of new product ideas.•Format files for print•Create design presentations to introduce new product designs

Charleston, South Carolina

-Designing and optimizing website for search engines (on-page SEO)-Presenting finalized ideas and concepts to Marketing President for approval-Developing and executing integrated marketing campaigns through social media content, direct mail, email blasts, and print pieces-Increased school enrollment and showed a consistent increase of traffic and engagement across website and all social media platforms

Bellingham, Washington Area

Worked remotely as a Freelance Apparel Designer prior to the launch of an upcoming Pacific Northwest apparel and accessory line, Salt N Cedar based out of Bellingham, Washington Project Goals: To resonate the lifestyle of the Pacific Northwest region through the design and textures of all apparel and accessories. Job Duties: • Create and present mood boards to conceptualize and establish brand visions and goals • Research competition • Collaborate with team to develop a distinctive brand identity during initial concept phases• Create original graphics and seamless patterns• Ensure and support consistent branding throughout all lifestyle-inspired clothing and accessory design• Create 3-D renderings and mock-ups of all design proofs• Deliver finalized digital files formatted for production• Create detailed tech packs for vendors that provides all required information for production• Create high resolution mock-ups of finished products for website and social media purposes• Communicate and coordinate with team through email, Skype, and phone calls on a daily basis• Organize and plan accordingly to meet tight deadlines Salt & Cedar is showing their commitment to community by donating $2 from every sale to an organization that fits into one of three categories: helping people thrive, wilderness conservation, and protection of animals.

Greater Nashville Area, Tn

Dandridge, Tn

-Analyzing competitors' websites and online marketing initiatives in order to create website and social media strategies -Coordinating vendor and client meetings-Designing and monitoring website -Reporting Google Analytics and social media insights to create strategies to increase leads -Showed a consistent, weekly increase of traffic and engagement across all social media platforms and website

Nashville, Tn

-Superimposing band members, various backgrounds, and objects in and out of different photographs for commercial purposes such as billboards and ads

Bachelor Of Arts - Ba, Graphic Design

Graphic Design

Education record