Alexis Boyd Email & Phone Number

New York, New York, Us

Conceptualize, create strategy and assist in art direction and content creation of 9 in-house brands and 15 subcategory brands products’ from end-to-end creative production. Update product changes and their subsequent content, manage updates to the Colgate catalog, leverage insights on the target audience, conduct store reporting, incorporate SEO optimizations, and initiate beta testing for UX/UI best practices as well as facilitate test-and-learns with A/B testing to gather further insights on conversion∙ I work as art director, retoucher, and content creator for marketing giants such as Amazon, Walmart, Target∙ Facilitate strong collaboration with agency partners and use data-driven strategy, applying insights to custom created content per retailer∙ Identify content gaps, key opportunities, and correct as necessary∙ Conduct in-depth content audits across categories and retailers to ensure that product content always meets consumer intent and was up to date

New York, Us

Collaborated with the Campbell's client to create effective conversion through different ecommerce retailers incorporating SEO techniques and content creation. Project initiatives included studying Campbell’s large portfolio, optimizing copy throughout all brands, and graphically designing content for the digital shelf. ∙ Optimized 7 brands portfolios under the Campbell’s umbrella and produced best in class content creation featured on PDPs, brand stores on Amazon, and enhanced content across all retailers∙ Interfaced with brand clients and managed effective schedules and timelines for client deliverables∙ Initiated projects, provided recommendations and production-ready graphics for ad use among retailers ∙ Gained insight into optimal retailer performance and was granted access to use platforms to update and optimize copy

Developed a curriculum around a student-centered and constructivist pedagogy that uses self-directed, experiential learning in relationship-driven environments. Created portfolios, written reflections, and maintained an organized classroom that promotes curiosity, discovery, independence, and creativity.

Bachelor’S Of The Arts, Communication And French

Bachelor'S, French Studies