Alexis Archer Email & Phone Number

Somerville, Ma, Us

United States

United States

United States

New York, New York, United States

Manage daily email marketing program, including content planning, product selection, and segmentation strategy, and execution in Braze ESP.Guide overall merchandising strategy for curated product landing pages.Manage sale and promotion messaging, merchandising and execution on site and in email.Own the "new" site category, including the development and testing of strategies to grow this area.Supervise coordinator and contribute to hiring and development of other team members.Conduct data analysis with Google Analytics, Looker & Excel and present cross-functionally.

New York, New York

Plan email and site content calendars with cross-functional partners.Create and present digital analytics reports with Google Analytics, Looker, Tableau, Zaius & Excel.Manage global navigation drop-down, prioritizing key brands and products.Supervise ecommerce coordinator and contribute to team hiring decisions and training.Own the "new" site category, including the development and testing of strategies to grow this area.Work closely with app team on updates and lead app push notification planning.Partner with technology team as “discovery” business lead to optimize website and CMS.

New York, Ny

Combine creative and analytical skill sets to optimize customer experience and sales.Curate and merchandise product listing pages for occasions and editorial concepts.Create and present digital analytics reports for site and product engagement with Google Analytics, Zaius, Tableau and Excel.Collaborate with key cross-functional partners on concepts, product selection and execution for email marketing campaigns.Continually improve site layout, user experience and content management systems through collaboration with creative and technology partners.Hire, manage and review interns; train new interns and team members.Doubled curated store revenue Y/Y in 2017, followed by 150% Y/Y increase in 2018.

New York, Ny

Managed all products on site across categories, from shoot to activation to markdown.Set recommended products on PDP pages and merchandised category landing pages.Updated website through multiple content management systems, including Demandware.Produced and directed photoshoots for ecommerce needs and marketing campaigns.Worked with marketing partners to generate and select content for site and email.Wrote product copy for website and input product detail information.Functioned in an assistant e-commerce buying role, which included seasonal buys, sales analysis and inventory management.Collaborated with stylists and visual merchandisers to create looks and floor sets.Created seasonal product knowledge guides for retail stores and corporate departments.

New York, Ny

New York, Ny

Publications: The Lexington Line, Think Online Magazine, and Fashion Sense• Edited the work of student writers in the “Fashion” category before publication.• Worked on re-launch of magazine and helped to re-structure editorial team.

New York, Ny

• Wrote pieces which relate to student experience, the fashion business, and relevant events.• Reported on events and interviewing industry professionals for exclusive content.

New York, Ny

• Assisted students in brainstorming and research and discussed strategies applicable for all coursework.• Educated students on fashion business terminology, appropriate formality, and grammar and sentence structure.

New York, Ny

• Accompanied senior buyer to market appointments and trade shows and communicated with vendors via email and phone.• Drafted product orders, which included naming products and setting retail prices.• Assisted contemporary team with merchandise selection and visually merchandised sales.• Kept all information for themed sales organized in binders, which required the maintenance of on-orders.• Analyzed successful and unsuccessful sales for weekly sales meetings.• Comparison shopped competitors and became involved with brand acquisition.

New York, Ny

• Gained brand knowledge through communications with various fashion companies.• Assisted in fashion closet to prepare for photo shoots, as well as checked in and returned merchandise.• Remained up-to-date on current trends through fashion shows and fashion closet activities.

Danbury, Ct

• Assisted customers with merchandise selection and payment.• Merchandised selling floor, utilizing planogram and visual merchandising skills.• Worked to meet store selling goals by focusing on sales of add-ons at register and utilizing in-store kiosk.

Master Of Science - Ms, International Fashion Marketing, Gpa: 3.89

Thesis: Identifying marketing and business strategies to enable sustainable fashion companies to convert ethical consumer intent.

Bachelor Of Business Administration (Bba), Fashion Merchandising, Summa Cum Laude, 3.85