Alexis Dean

Alexis Dean Email and Phone Number

Co-Founder at Soak Bathhouse @ Soak Bathhouse
Alexis Dean's Location
Greater Sydney Area, Australia
About Alexis Dean

I am passionate about helping people and businesses grow to achieve their full potential, and have been fortunate to have the opportunity to do this throughout my career as a general manager and commercial legal advisor. My recent experience has focused on management of a growing multi-site B2B and B2C health & fitness business, underpinned by previous roles across diverse practice areas with a focus on the leisure and fitness industries in both listed entities and full service commercial law firms, and complemented by small start-up experience. I enjoy seeing the big picture and creating the vision, then turning that into reality through hard work, a strong implementation plan and team work. As a leader, I believe in growing and empowering my team by investing in them personally, giving scope and ownership, and providing a supportive & collaborative team environment. My goal is always to develop leaders rather than followers, and to continue to grow with and learn from a passionate and motivated team.

Alexis Dean's Current Company Details
Soak Bathhouse

Soak Bathhouse

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Co-Founder at Soak Bathhouse
Alexis Dean Work Experience Details
  • Soak Bathhouse
    Co-Founder
    Soak Bathhouse Feb 2020 - Present
    Mermaid Beach, Queensland, Australia
  • Goodlife Health Clubs
    General Manager, Operations (Goodlife, Go Health Clubs, Hypoxi)
    Goodlife Health Clubs Dec 2017 - Feb 2020
    Brisbane & Sydney, Australia
  • Hypoxi® Australia
    General Manager, Australia & New Zealand
    Hypoxi® Australia Apr 2014 - Feb 2020
    Sydney, Australia
    HYPOXI Australia is a national franchise network of over 80 boutique weight loss studios across Australia. HYPOXI forms part of Fitness and Lifestyle Group and currently operates 25 company owned studios across the Goodlife Health Clubs and Fitness First Australia brands.Key Responsibilities:- Management of HYPOXI Australia's machine distribution and franchise operations, including direct management of Head Office team, machine and franchise sales, technical support, logistics, R&D, key liaison to manufacturer.- Management of corporate studio portfolio operations including development of 'in-club' studio concept, direct management of Regional Management team, sales strategy, studio roll out strategy, training, health club integration. - Development of core systems and infrastructure for both franchise and corporate studios including comprehensive franchise manual and training materials.- P&L responsibility for HYPOXI Australia across all areas, and in conjunction with our CEO and CFO oversee budgeting, reforecasting, capex management, and management reporting.- Strategy and implementation of transition from licence network to franchise network including management of legal issues and advisors.- Strategy and implementation of national and local marketing plans across ATL and BTL channels and partnerships.- Development of HYPOXI USA studio concept, roll out strategy, launch strategy, marketing plan and initial budgets/forecasts. I continue to work closely with the US team on strategy, franchise sales and roll out, budgets, studio operations, and marketing.
  • Ardent Leisure Group
    Group In-House Counsel
    Ardent Leisure Group Dec 2008 - Mar 2014
    Sydney, Australia
    Ardent is one of Australia’s most successful owners and operators of premium leisure assets including the Dreamworld, WhiteWater World & SkyPoint theme parks and attractions, AMF and Kingpin Bowling (51 centres), d'Albora Marinas (7 marinas), Main Event Family Entertainment Centres in the United States (21 centres), and formerly Goodlife Health Clubs (76 clubs) and HYPOXI (16 studios). Ardent is listed on the Australian Securities Exchange (ASX: AAD).During my time as head of legal, I managed all legal functions for the group, including negotiating business acquisitions, site leases and general commercial transactions.Key Responsibilities:• Head of Legal – managing the legal function for Ardent Leisure Group and its businesses. • Negotiation of business acquisitions, site leases and general commercial transactions. • Project management of business acquisitions the documentation of new site developments, including coordination of internal operations and executive teams.• Management of commercial disputes and litigation.• Selection and management of external advisors including legal and banking.• Recruitment and management of legal support staff.• Advising on a broad range of legal issues and recommending strategies for overcoming such issues.
  • Macquarie Group
    Lawyer, Real Estate Capital
    Macquarie Group Mar 2007 - Dec 2008
    Sydney, Australia
    Macquarie Bank Limited is listed on the ASX (ASX: MQG) and is a global provider of banking, financial, advisory, investment and funds management services. Key Responsibilities:• Provision of commercial legal advice in the key practice areas of corporate / commercial, mergers and acquisitions, property transactions, schemes of arrangement and capital raisings, and banking and finance.• Coordinate the provision of legal services by external advisors to the REC Group.• Negotiation of commercial agreements, in particular mergers and acquisitions and property transactions.• Project management and development of strategies for mergers and acquisitions.• Coordinate and advise on the provision of marketing material and announcements to the ASX.
  • Iwannaticket.Com.Au
    Co-Founder And Director
    Iwannaticket.Com.Au Jan 2007 - Dec 2008
    Sydney, Australia
    iwannaticket (IWT) is an Australian online ticketing platform (www.iwannaticket.com.au) providing integrated client-branded ticketing platforms and support services. In FY13 IWT generated approximately $15m in ticket sales and $300,000 in booking fee revenue. Key Responsibilities and Achievements• Ideation of the business (including unique dynamic pricing model) and brand.• Preparation of business plan.• Development of initial design and build of first ticketing platform.• Negotiation and structuring of equity deal with web developer.• Preparation and negotiation of legal documents.• Development of initial sales and marketing strategies.• Negotiation and structuring of ‘family and friends’ capital raising.
  • Dla Piper
    Lawyer, Corporate & Commercial
    Dla Piper Jun 2004 - Mar 2007
    Sydney, Australia
    DLA Piper is a global full service commercial law firm with over 4,200 lawyers across over 30 countries (approximately 600 legal staff in Australia). Key Responsibilities:• Provision of commercial legal advice in the key practice areas of corporate / commercial, mergers and acquisitions, property transactions and competition and trade practices practice.• Negotiation of commercial agreements, in particular mergers and acquisitions and property transactions.• Project management of mergers and acquisitions.• Development of strategies for client matters.• Case management, including delegation of work to paralegals and junior solicitors, and the provision of instructions to other practice groups within the firm.
  • Martin Bell & Co.
    Paralegal
    Martin Bell & Co. Jun 2002 - Jun 2004
    Sydney, Australia
    Martin Bell & Co. is a small Sydney based legal practice focusing on litigation.Key Responsibilities:• Management of workers compensation and personal injury claims including client attendances, instructing Barristers, drafting documents.• Appearances at Local Court District Court, Workers Compensation Court & Commission.

Alexis Dean Education Details

Frequently Asked Questions about Alexis Dean

What company does Alexis Dean work for?

Alexis Dean works for Soak Bathhouse

What is Alexis Dean's role at the current company?

Alexis Dean's current role is Co-Founder at Soak Bathhouse.

What schools did Alexis Dean attend?

Alexis Dean attended Australian Graduate School Of Management, University Of Technology Sydney, Caringbah Selective High School.

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