Championed voice of the customer campaigns that when combined with market analysis populated a strategic backlog of enhancements and defined new solution opportunities for business unit evolution. Brought the business unit story to life by transforming technical specifications into easy to understand and eye-catching marketing assets by proving marketing partners direction on copywriting, storyboarding, and graphic design.Spearheaded the first multi-product launch in over 10 years with a new OEM, KIA USA with 100% user enrollment by national launch date while simultaneously implementing enhancements for current users. Improved efficiencies in execution of implementations by developing a multi-unit collaborative implementation playbook aimed at reducing communication errors, timeline delays, and deviations from scope.

Commercialized multiple new products by fostering concepts into successful finished goods owning milestone actions including packaging art and copy design, market research, go-to-market plans, A/B testing and post-launch support.Increased generation of quality new product ideas by implementing a new Idea collection campaign simultaneously fostering a more inclusive environment across all departments and pay grades.Enhanced communication between 8+ departments including Technical Development, Marketing, Sales, and Senior Management by implementing a new product launch process. Drove product sales by 15% YoY through the implementation of a training program equipping both Consumer Relations and Field Sales Teams with product knowledge and sales tools.Strategically maintained a multi-million dollar 3-year innovation pipeline to deliver against brand and corporate objectives with product concepts that aligned with consumer needs and trends.

Improved brand communication through various print and digital customer facing sales materials for both the internal and external sales team including sales sheets, catalogs, video, and mailers. Delivered YoY revenue increases for 100+ brands via omni-channel B2B and B2C marketing strategies involving refining and often recreating brand stories on sales tools and PDP pages connecting the dots between features and benefits and product experience.Grew brand awareness and revenue using Google services, Marketo email services, social media, and e-commerce sites. Improved efficiencies through process optimization increasing bandwidth and revenue after identifying root causes using problem solving techniques. Accelerated the addition of multiple brands including a well-known multi-million-dollar consumer brand and the company’s first private label brand into the company's portfolio.

As citizen project manager, coordinated with 8+ departments on a variety of project types including product launches, existing product artwork changes, promotional tool creation, and cost reduction activities. Drove profits of portfolio of over 40 private label OTC and cosmetic products by maximizing cost efficiencies and product positioning for retailers such Walmart, Walgreens, CVS, Rite-aid and Target.Developed a strong instinct for category trends through market research, trade shows, store checks, and IRI data resulting in a dynamic multi-year roadmap plotting portfolio enhancements, expansions, and deletions. Increased brand loyalty through collection and implementation of consumer feedback on existing products and new product concepts. Designed detailed plans for new product launches across brick and mortar and online channels including sales strategy and supporting collateral and merchandising tools with a focus on B2B and B2C communication.Accelerated product adoption by leveraging retailer specific marketing promotions and visuals including new sign packages, planograms, product brochures/training manuals and product videos.Increased portfolio P&L bottom line by reducing and identifying under-performing products and retailers, leading to sku reduction and placement optimization programs.

Organized and executes a variety of operational based projects centered around inventory management, sales excellence, and and exceptional guest experience.

Prestige managers are the leaders of the prestige cosmetics and skin care area. I am responsible for making sure my team is educating guests on prestige cosmetics and skin care products. Additionally, I work closely with our beauty and skin care brand partners