· Manages a growing number of client accounts that operate in diverse markets on Google, Microsoft, social platforms such as Facebook, etc. by completing builds, optimizations, change requests, and properly notating information for reference of all aspects of their paid media campaigns.· Follows our Optimization Checklist to manage and optimize each account on a weekly and monthly basis, staying on top of items needed for optimal account performance such as updated ads, targeting… Show more · Manages a growing number of client accounts that operate in diverse markets on Google, Microsoft, social platforms such as Facebook, etc. by completing builds, optimizations, change requests, and properly notating information for reference of all aspects of their paid media campaigns.· Follows our Optimization Checklist to manage and optimize each account on a weekly and monthly basis, staying on top of items needed for optimal account performance such as updated ads, targeting information, campaign and strategy approvals, etc.· Conducts thorough keyword research to optimize visibility of advertising campaigns across various platforms, using a variety of industry resources and tools, such as Google Editor.· Exercises discretion and independent judgment when creating and modifying client accounts to ensure ad campaigns positively impact the client's goals such as ROI, brand exposure, or awareness.· Manages the relationship with client, including emails and video meetings, to clearly communicate on goals and account performance and to manage client expectations as needed. Serves as point of contact and account expert for accounts within project scope for team and clients, both internally and externally.· Actively identifies and reports on key performance indicators (KPIs) and communicates client campaign performance, strategies, and recommendations on an as needed basis for collaborative discussion and improvement. Alerts team to collaboratively brainstorm solutions when account performance dips below ROI goals.· Demonstrates willingness to grow as a professional by following industry trends, business changes, and best practices and participating in internal training sessions to continually grow in your ability to optimize client accounts.· On occasion, contributes to blog articles or other content focused on serving and educating our clients.· Other duties as assigned. Show less

*Built out new Google Ads Campaigns utilizing proper account structure and best practices. Conducted competitive keyword research, implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, location targeting, ad scheduling, and ad extensions - effectively decreasing CPC and increasing CTR and conversions*Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, bids, and ad copy… Show more *Built out new Google Ads Campaigns utilizing proper account structure and best practices. Conducted competitive keyword research, implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, location targeting, ad scheduling, and ad extensions - effectively decreasing CPC and increasing CTR and conversions*Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, bids, and ad copy to adhere to Google best practices. *Optimized ad spend by optimizing Google ads and SEO for websites using keyword research and competitor analysis, spending time with clients to learn about their businesses, goals, and ideal clientele.*Increased Google rankings and lead generation using industry standard tools - including SEMRush, Screaming Frog, Google Keyword Planner, and Moz Explorer. *Developed and executed SEO and PPC strategies, personalized to each client.*Used Screaming Frog software to perform in depth technical analysis of client websites, ensuring optimization of Title Tags, Images, and Site Structure * Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns Show less

I am a 19 year brittle type 1 diabetic on a mission to stop the other 50% of this disease that doctors often pay no attention to. I aim to stop, or at least make as best as possible, depression and anxiety that comes with having this condition.

This health business has allowed me to help many diabetics over the course of my career. Lives have been changed and the quality of those lives has gone up - as a result people live better and healthier despite having diabetes. Mission accomplished more and more every day!

Work closely within a team to provide value to clientsComplete all assigned technical SEO tasksExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and social media and campaignsManage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepanciesOptimize copy and landing pages for search engine… Show more Work closely within a team to provide value to clientsComplete all assigned technical SEO tasksExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and social media and campaignsManage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepanciesOptimize copy and landing pages for search engine optimizationPerform ongoing keyword discovery, expansion, and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor websites and online presenceEnsure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creationRecommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywordsProactivity, ownership, confidence, and motivation to growCreating digital marketing strategies and break them down to the task level while working with the strategist on the team.A/B and multivariate experimentsExcellent communication skills - within the team, other departments, and with external clientsOptimizing WordPress websitesUtilization of common SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc)Manage client budgets and campaign resourcesMicrosoft Excel and Google Sheets for data analysis including function mastery and pivot tablesSolid understanding of performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in SEO, SEM, PPC, and social media Show less