Alexis L. Mobley Email and Phone Number
Alexis L. Mobley's Location
Atlanta Metropolitan Area, United States, United States
Alexis L. Mobley's Contact Details
Alexis L. Mobley work email
- Valid
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Alexis L. Mobley personal email
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Alexis L. Mobley phone numbers
About Alexis L. Mobley
A Digital Marketing professional with 10+ years of B2C and B2B lifecycle marketing experience within non-profit, B-corp, and privately held companies. I'm responsible for successful end-to-end implementation of marketing campaigns with oversight of strategic development and execution details. I am highly analytical and meticulous with a deep focus on data to enhance digital marketing efforts, focusing on hitting KPIs.I have a passion for the collaboration between function and creativity, and I utilize my skills and talents to create high-performing campaigns. My goal is to ensure a seamless and enjoyable experience for the user, strive to understand each step in the user's journey, and analyze areas for improvement. I've served as project manager in multiple capacities and often tapped to take a large idea and create individual actionable items to see the project from idea to completion. My close attention to detail and analytical mind ensure that projects are completed timely and thoroughly. I learn quickly and enjoy making positive connections with teammates. I also love to develop and explore new passions and skills.
Alexis L. Mobley's Current Company Details
Alexis L. Mobley Work Experience Details
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Email Marketing ManagerFirstkey Homes Aug 2024 - PresentMarietta, Ga, Us
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Web DesignerGold Spark Digital Jan 2021 - PresentI created Gold Spark Digital when a family friend decided to launch her beauty & nutrition business in celebration of her remission from Stage 4 cancer. Her commitment of remaining in faith to God despite what doctors told her was so inspiring. After helping turn her dream into a reality, I decided it was time to utilize my expertise in marketing, web design, e-commerce, branding, and project management to help other local and emerging businesses thrive.To view my portfolio and services, please visit goldsparkdigital.com -
Email Marketing SpecialistPure Firefly Apr 2024 - Aug 2024- Responding to new client leads by conducting introductory calls to better understand needs- Creating client project proposals including scope + quote- Hosting Mailchimp training calls with clients to assist with troubleshooting, explaining platform features, and evaluating their overall email marketing strategy- Working as a certified Mailchimp partner to execute ESP migration to Mailchimp -
Digital Marketing Manager4Ocean Pbc Feb 2022 - Jan 2024Boca Raton, Florida, UsEmail & SMS Marketing» Responsible for email & sms marketing program which attributes 35% of 4ocean's revenue.» Develop, manage, and execute daily email promotional (new products, sales/discounts, mission) campaigns and transactional (order confirmation, refunds, shipping, subscription activation) automations reaching over 1.1 million 4ocean email contacts.» Develop, manage, and execute SMS campaign schedule, identifying content to increase revenue, reaching over 185k 4ocean SMS contacts.» Utilize personalization, segmentation, and relevancy to drive engagement, increase customer retention, create loyalty, and maximize conversions.» Conduct A/B testing to evaluate the effects and influence of imagery, copywriting, send time, etc. on key metrics such as open rate, click through rate, and conversion rate.» Utilize Asana to identify gaps, address roadblocks, and offer solutions within campaign development and execution, ensuring all elements of email & sms campaigns are completed prior to launch.» Partner with internal Creative, E-commerce, and Merchandising teams to secure necessary approvals from all applicable stakeholders.» Analyze, interpret, and report on results from Email & SMS marketing campaigns to achieve KPI’s and drive continuous improvement.» Report weekly, monthly, and quarterly on key Email & SMS metrics, conducting monthly budgeting and forecasting, monitoring overall spend to maximize ROI.» Participate in cross-departmental collaboration to achieve company goals.E-Commerce» Utilize Shopify to analyze top-selling products and stay abreast of inventory levels to identify key products to promote via Email & SMS.» Remain knowledgeable of various PDPs, collections, landing pages, and blog posts to direct the user through the ideal user journey. -
Digital Marketing ManagerLifeline Animal Project Feb 2019 - Feb 2022Atlanta, Georgia, Us» Created, oversaw, and executed the organization’s strategies for web development, email marketing, e-commerce, and marketing analytics.» Process Evaluation - Worked with cross-functional teams to devise optimal digital user journey maps to attract, acquire and maximize conversions, including donations and program participants.» Project Management - Served a project manager, creating timelines of deliverables, monitoring progress, communicating milestone updates, holding stakeholders accountable, and following up on individually-assigned tasks using Asana.» Website - Served as webmistress for 3 WordPress websites with over 2.5 million annual views, combined. Optimized SEO for over 150 pages and blog posts. Analyzed Google Analytics and implemented goals and tracking of campaigns, events, and e-commerce.» Email Marketing - Created, designed, and scheduled all newsletter email campaigns and automations using Active Campaign. Created and implemented email marketing strategy, contact list tagging, and overall organization for over 35,000 contacts.» E-Commerce - Launched and managed e-commerce strategy, placing orders with vendors, fulfilling product orders, planning and executing product advertising strategy, brainstorming additional product offerings, and managing product inventory for over 20 SKUs in 3 retail locations (~ 1,000 units).» Reporting - Developed and maintained a monthly reporting dashboard using Google Data Studio and Google Analytics. Monitored performance against core KPIs and identify actionable insights.» Fundraising - Contributed to achieving organization's multi-million-dollar fundraising goals through email marketing.» Managerial - Oversaw one direct report, Digital Marketing Coordinator. -
Marketing CoordinatorEssential Ingredients, Inc. Feb 2017 - Feb 2019Lawrenceville, Georgia, Us» Coordinated all trade show efforts including registration, booth design and layout, and other related logistics.» Designed and scheduled email campaigns of featured or newly launched raw materials using HTML coding and email marketing software.» Created product brochures for various trade shows and sales presentations.» Coordinated the shipment and allocation of formulation prototypes of various supplier partners.» Drafted press releases of industry-relevant information and submitted to industry publications.» Maintained website content such as ingredient features and benefits, literature library, company history, and Leadership Team profiles.» Served as corporate brand manager to ensure adherence of corporate logo usage guidelines for apparel and specialty advertising. -
Marketing CoordinatorBentley Laboratories, Llc Nov 2014 - Jan 2017Edison, Nj, Us» Identified and researched market trends within the cosmetic industry to pursue.» Created customized presentations for the Sales Team on topics such as skincare trends, demographical trends, and ingredient benefits.» Attended trade shows to create new industry relations and gather innovative and new technologies.» Served on projects on ad-hoc basis for new customers and transferring business.» Created marketing literature such as Preliminary Ingredient Listings, Features & Benefit Statements, and Product Data Sheets for potential and current customer presentations.» Researched unique raw materials to enhance R&D formulations, creating a unique story around the finished good.» Communicated with various departments to ensure customer needs were met.» Member of Cosmetic Executive Women (CEW) and attending various events. -
Lab Technical AdministratorBentley Laboratories, Llc Mar 2014 - Nov 2014Edison, Nj, Us» Entered new product formulas into computer system based off benchmark Ingredient Listing to generate paper formulas.» Sent product formulas to Steinberg & Associates to ensure compliance in various countries and per the customer's brand restrictions.» Ordered samples of raw materials and scanning in pertinent documents upon receipt.» Processed submission of product samples to be shipped to the customer.» Created Preliminary Ingredient Listing (Prelim IL) to be provided to the client to assist with creating of product artwork.» Received product approval documentation directly from customer.» Maintained and updated internal spreadsheets for status on Compliancy, Ingredient Ordering, Submission & Prelim IL.
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Sales AssociateDsw Oct 2015 - Aug 2016Columbus, Ohio, Us» Maintained a 97% enrollment rate for enrolling customers in DSW Rewards Program.» Created online orders for customers in-store.» Worked as a team to ensure the sales floor is neat, organized, and presentable.» Communicated company marketing and promotions to enhance the customer experience. -
International OfficerZeta Phi Beta Sorority, Inc. - Official Jul 2012 - Jul 2014Washington, Dc, Us» Communicated national events to over 2,000 Undergraduate members on local college campuses.» Traveled to 6 regions across the United States to host leadership workshops and present on various other topics.» Served as a member of the National Executive Board to carry out all business of the sorority.» Served as the Undergraduate Representative on the National Constitution & By-Laws Committee and contributed to the revision of the 9th Edition of the Zeta National Constitution & By-Laws.» Co-hosted the Undergraduate webinar series, presenting various topics to Undergraduate members across the United States.» Co-hosted the National Undergraduate Retreat with fellow Undergraduate representatives of the National Executive Board.» Was Instrumental in the research, development, and implementation of our national partnership with LeanIn.org.» Honored with Undergraduate Leadership award by the State of New Jersey for exemplifying leadership on all levels of the sorority. -
Executive Floor ReceptionistWillis Aug 2013 - Mar 2014London, England, Gb» Greeted all guests and clients that arrived for the Executive-level employees, including the CFO, COO, and CEO of Willis North America» Answered in-bound calls and used good judgment to determine the proper contact or department to transfer to» Preregistered visitors using Passage Point Explorer» Prepared guest passes for daily visitors for numerous business meetings» Trained new receptionists to be well-knowledgeable about the responsibilities of the position» Remained aware of all conference event locations and attendees each day» Assisted with ad hoc projects of the Corporate Events Department» Maintained professional conduct and image at all times -
Homewood Suites - Guest Service RepresentativeHilton Worldwide Aug 2012 - Jun 2013Mclean, Va, Us» Created reservations based on guest preferences» Booked corporate clients and group reservations using special rate codes» Assigned local tracking to reservations to assist the Sales Department in creating forecasted budgets» Communicated with various hotel departments to ensure guests' needs were being met» Assisted with basic office duties such as filing, copying, and faxing» Enrolled guests in Hilton Honors program to increase customer loyalty and accommodate guest preferences -
Promotions InternClear Channel Radio Jan 2013 - May 2013New York, Ny, Us» Served as a representative for the 5 radio stations (Z100, 103.5 KTU, Q104.3, Power 105.1, 106.7 LiteFm) and iHeartRadio.» Coordinated release agreements and consent forms for contest winners upon prize pick-up.» Maintained listener database of contest winners through PromoSuite.» Analyzed weekly promotions, contests, special events, and celebrity appearances of radio competitors including X NY 96.3, 106.1 BLI, and MusicChoice.» Reported on upcoming and existing artist tours on a weekly basis.» Attended promotional events to increase brand awareness, conduct giveaways, and interact with listeners.» Ensured that station vehicles were packed to successfully execute station events.» Reported to the Director of Marketing with thoughts and ideas for promotional/marketing strategies.» Assisted with filing, mailing, copying, and other office duties. -
Athletics Marketing & Promotions InternSeton Hall University Sep 2012 - Dec 2012South Orange, Nj, Us» Head creator of “Greek Games” campaign in which members of Greek-lettered organizations compete in atheltic events as part of a competition.» Designed and executed the creation of seasonal player boards communicating game dates and times» Brainstormed strategies to improve student attendance at home games» Implemented social media contests on Twitter and Facebook during Men's & Women's Basketball games» Performed Men’s and Women’s Basketball on-court promotions and game-day giveaways» Reported directly to the Assistant Athletic Director for Marketing & Promotions -
Corporate Sales, North America InternThe Estée Lauder Companies Inc. Jun 2011 - Aug 2011New York, Ny, Us» Assisted in the audit, tracking and analysis of field sales, education and account coordinator expense reports for several brands within the Estee Lauder Companies» Ensuring that employees adhere to Travel & Expense Corporate Policy» Reported to the Executive Director, Corporate Field Administration and Sales Statistics
Alexis L. Mobley Skills
Social Media
Marketing
Microsoft Office
Customer Service
Budgets
Analysis
Powerpoint
Microsoft Excel
Public Speaking
Fundraising
Programming
Training
Marketing Research
Microsoft Word
Graphic Design
Branding
Adobe Creative Suite
Google Analytics
Sales
Teamwork
Social Networking
Account Management
Alexis L. Mobley Education Details
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Seton Hall UniversityBusiness Administration; Marketing -
Sacred Heart Academy
Frequently Asked Questions about Alexis L. Mobley
What company does Alexis L. Mobley work for?
Alexis L. Mobley works for Firstkey Homes
What is Alexis L. Mobley's role at the current company?
Alexis L. Mobley's current role is Email Marketing Manager @ FirstKey Homes | User Automation & Experience.
What is Alexis L. Mobley's email address?
Alexis L. Mobley's email address is am****@****mal.org
What is Alexis L. Mobley's direct phone number?
Alexis L. Mobley's direct phone number is +151652*****
What schools did Alexis L. Mobley attend?
Alexis L. Mobley attended Seton Hall University, Sacred Heart Academy.
What skills is Alexis L. Mobley known for?
Alexis L. Mobley has skills like Social Media, Marketing, Microsoft Office, Customer Service, Budgets, Analysis, Powerpoint, Microsoft Excel, Public Speaking, Fundraising, Programming, Training.
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