Alexis Evans Email and Phone Number

- Collaborate with other functional areas to implement and direct all strategic programs for TrackTown USA events- Direct oversight of planning and operations for the TrackTown USA Kids Club- Ideate and deliver plans for youth engagement (e.g. Become An Olympian, youth buddies, etc.)- Liaise with target audiences to ensure utilization of allotted tickets for attendance driven programs- Recruit and manage a full-time intern as well as team of volunteers to assist in program delivery at games-time and special events- Prepare and manage the annual budget for Strategic Programs- Lead company culture conversations through small breakout sessions as well as office wide presentations- Serve as primary representative for the Lane Leaders Association

- Collaborated with other functional areas to implement and direct all strategic programs for TrackTown USA events- Direct oversight of planning and operations for special events (e.g. TrackTown Square, Youth Meet, etc.)- Ideated and delivered plans for youth engagement (e.g. youth buddies, RunJumpThrow, etc.)- Liaised with targeted groups (e.g. track clubs, youth organizations, Warsaw Sports Business Center, etc.) to ensure utilization of allotted tickets- Managed and oversaw ticket fulfillment to organizations in partner-funded sections- Contributed as a member of the community engagement team for TrackTown USA events- Built and managed a collegiate student internship program to assist in program planning and delivery- Prepared and managed the annual budget for Strategic Programs- Designed and launched TrackTown USA Kids Club to develop and nurture fandom through the sport of track and field

- Collaborated with communications, digital and video teams to leverage social platforms as a marketing tool to help sell tickets, generate leads and support other revenue-generating initiatives- Created, implemented and executed innovative marketing strategies that focus on the gameday experience for Oregon men’s basketball, baseball, volleyball and various other Olympic Sports- Acted as on-field manager for Oregon football and track and field- Worked in partnership with Oregon Sports Properties to effectively and efficiently integrate sponsor elements into ticket sales, game days and events to generate revenue- Supervised day-to-day activities of marketing assistant and internship programs--Fan Experience (10) and Diamond Ducks (15)- Managed and directed all phases of marketing, event planning and promotions for the Jr. Duck Kids Club- Fulfilled all donation requests made to the Oregon Athletics Department- Served as a liaison between the athletics department and student organizations, color guard, Oregon Marching Band, Oregon Cheer and Oregon’s mascot, The Duck- Coordinated campus and community initiatives--football, baseball and softball fan days; Week of Welcome (RAs at Autzen and Freshmen Pep Rally); Duck Duck Hoops and other special events

- Created and implemented comprehensive marketing plans to increase ticket sales and attendance at home events- Developed, coordinated and administered in-game promotions for 6 Division I intercollegiate sports- Direct oversight of video board for football and men’s basketball, as well as special events- Worked closely with multimedia rights holder (Bengal Sports Properties) in the activation of in-venue sponsorship elements- Developed new and built upon existing relations with various campus units and departments- Utilized digital, outdoor, radio, television, print and other advertising mediums to effectively build and promote the Idaho State Athletics brand- Supervised day-to-day activities of a student marketing assistant, as well as undergraduate interns for both marketing and game day operations- Managed the annual athletics marketing budget- Designed and distributed game day programs for football and men’s and women’s basketball using Adobe Creative Suite- Advanced social media and mobile marketing efforts (Facebook, Twitter and Instagram)

- Initiated and executed marketing plans, including the creation, production and oversight of all marketing, advertising and promotional materials for men’s soccer and women’s basketball- Coordinated music, in-game entertainment and sponsored promotions for men’s soccer and women’s basketball- Operated video board signage and crowd prompts for men’s basketball with Nevco system- Scheduled and supervised 35 student workers and 7 Cougar Crew interns- Restructured and led all aspects of the Cougar Crew Internship Program creating new responsibilities and opportunities- Designed static graphics, interactive promotions and videos through Adobe Creative Suite and iMovie- Assisted in the development and led the implementation of social media planning for 16 Division I sports- Provided additional assistance for special events-- Created promotional materials and assisted with video production for the Jack Blake Awards Banquet-- Served on the Pink Zone Committee, raising and donating $10,000 towards cancer research in 2018-- Solicited silent auction items for the Red & Black Gala, generating more than $146,000 in revenue for 2017

- Collaborated in the development of marketing plans, script writing and game day promotions for 7 Division II ticketed sports- Distributed promotional materials (posters, schedule cards, flyers, etc.) across campus and throughout the community- Served as a liaison between the athletics department and student organizations, color guard, pep band and the mascot- Created graphic templates, posters, flyers and interactive promotional videos utilizing Adobe and iMovie- Acted as the social media coordinator by scheduling, posting and monitoring all digital media promotional materials- Responsible for emceeing women’s basketball games to conduct in-game promotions and giveaways- Assisted with sponsorship activation through cold calling and initial meetings- Served on the 2016 Blue & Gold Gala internal committee to secure additional silent auction items, assist with event setup and day-of operations

- Executed game day promotions for football, basketball, hockey and other various athletic events- Served as primary marketing contact and managed all dual meet promotions and event production for 2014 – 2015 wrestling season- Coordinated 400 plus students and Head Football Coach Mark Dantonio for an on-field promotion during the spring football game- Worked with community initiatives – Junior Spartans, Meet the Spartans, Midnight Madness and other special events- Assisted sales and marketing staff with donation requests, script writing and marketing plans