Alexis Murphy Email and Phone Number

• Conducted competitive analyses and discovery research with customers to inform product positioning and messaging, and to surface product development and enhancement opportunities.• Developed product positioning and messaging to translate into engaging content that supported Sales Enablement.• Created and executed go-to-market strategy for new products and enhancements.

Our customers are on the front line of the world's toughest industrial challenges -- from enabling more renewable energy on the grid, to reducing emissions, increasing plant productivity, optimizing aviation operations, keeping teams safe or adapting to consumer demand more quickly. Our years of hard-won insights in power generation, electric utilities, oil & gas, manufacturing, and aviation mean we're uniquely positioned to help our customers better operate, optimize and analyze their work. As part of GE, we have a unique opportunity to change the way industry works. Driven by people, process and proven technology, our teams collaborate closely with our customers to make complex things simple: turning vast amounts of data into tangible, lasting results - at unparalleled speed and scale As Lead Product Marketing Specialist for GE Digital, Aviation Software, I: Conduct discovery work and research to inform product messaging and positioning - Collaborate with key internal team members to understand perceptions, unique position in the marketplace, and competitionCreate powerful product positioning and messaging - Utilize discovery work and research to collaborate with sales and product in the creation of messaging and positioning materialsDevelop content to support sales and marketing efforts - Create sales enablement material and external content to serve up to customers at each stage of their buying journey - Partner with vendors to bring content to life through design Build and execute strategic marketing and demand generation plans to reach ideal customers where they are with the information they want - Develop tactics and logic associated with campaigns to reach ideal customers

• Manages a Nurture content campaign involving: - Direct client communication - Strategic planning and decision making - Managing and coordinating vendors - Timeline creation and optimization - Ensuring everything stays within the client’s brand guidelines and standards • Manages and executes strategic research projects (both qualitative and quantitative) to identify key areas of opportunity for our clients’ brands and solve customer problems• Creates powerful messaging based on the findings and insights from primary and secondary research to allow our clients to differentiate meaningfully from their competitors and build stronger relationships with their customers• Analyzes quantitative and qualitative data resulting from research conducted.• Develops impactful reports through turning findings into actionable insights that drive important business decisions for our clients.• Develops winning investor and sales pitch decks for companies of all stages.• Develops proposals to convey Sol’s unique research approach, capture the decisions clients will be able to make with the output of that research, and showcase relevant projects and experience.• Manages Sol's apprentice program, an intern-to-hire program that indoctrinates new intern hires in the ways of Sol

• Manages Sol Marketing's most profitable account, a Nurture content campaign involving: - Direct client communication - Strategic planning and decision making - Managing and coordinating vendors - Timeline creation and optimization - Ensuring everything stays within the client’s brand guidelines and standards • Manages and executes strategic research projects (both qualitative and quantitative) to identify key areas of opportunity for our clients’ brands and solve customer problems• Creates powerful messaging based on the findings and insights from primary and secondary research to allow our clients to differentiate meaningfully from their competitors and build stronger relationships with their customers• Analyzes quantitative and qualitative data resulting from research conducted.• Develops impactful reports through turning findings into actionable insights that drive important business decisions for our clients.• Develops winning investor and sales pitch decks for companies of all stages.• Develops proposals to convey Sol’s unique research approach, capture the decisions clients will be able to make with the output of that research, and showcase relevant projects and experience.• Manages Sol Marketing’s marketing team: manages content calendar, creates content for social media channels, plans speaking events for CEO, promotes CEO events and Sol’s original content through social media channels.• Manages Sol's apprentice program, an intern-to-hire program that indoctrinates new intern hires in the ways of Sol

• Assists in executing strategic research projects through creating research materials such as discussion guides, screeners, surveys and questionnaires. • Assists in analyzing quantitative and qualitative data resulting from research conducted.• Assists in developing impactful reports through turning findings into actionable insights that drive important business decisions for our clients.• Assists in developing investor and sales pitch decks for companies of all stages. • Member of Sol Marketing’s marketing team: manages content calendar, creates content for social media channels, plans speaking events for CEO, promotes CEO events and Sol’s original content through social media channels.

Conduct research, draft product positioning materials, conduct data analysis, and compile and reconcile data from different systems